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Access Healthcare Practice and biomedwoRx Announce Strategic Partnership
Access TCA’s Healthcare Practice and biomedwoRx have entered into a strategic partnership focused on better integration of conventions with the overall go to market/commercialization strategies at life science companies. biodmedwoRx principal, Michael Young, who brings over 30 years of healthcare marketing to the partnership, sees this collaboration as a way to allow both Access and biomedwoRx to benchmark best practices for product life cycle marketing across all channels. Young adds, “Currently what matters in any commercialization strategy is what I call ‘the path to prescriptions.’ A major concern to life science marketers is the issue of fostering patient compliance. There is a potential in convention marketing to build preference within the prescriber community, a potential that has yet to be tapped in any consistent manner.”
“Too often convention marketing is relegated to a less than ancillary role in the overall marketing strategy,” said Jon Ellms, principal, Access Healthcare Practice. “By aligning our expertise with biomedwoRx’ comprehensive experience as a biotech and pharma commercialization leader, we can offer our clients guidance in developing winning initiatives in the post-ACA healthcare environment and in realizing a positive return on their convention investments.”
The Access Healthcare Practice/biomedwoRx collaboration will unleash the potential of conventions and allow life science marketers to use this channel to improve patient outcomes. Studies have shown that while emarketing is very popular, face to face education at conventions is efficient and effective. “Our alliance with biomedwoRx,” says Ellms, “will demonstrate that that there is no ‘either-or’ channel question—the solution to successful marketing is ‘and.’ “
Access is an independent event marketing organization whose 28 years of growth have been fueled by entrepreneurial thinking and high-touch service. We build memorable strategy-based solutions for leaders in the automotive, healthcare, technology, and consumer goods industries. For more information, go to www.accesstca.com.
biomedwoRx: Life Sciences Consulting is a San Diego-based life sciences consulting practice providing global go to market strategic and collaboration management services to the contract research, biotech, pharma, and biomedical community.
We are able to deliver experience from over 25 years of successful commercialization of some of the largest and most unique brands in pharmaceutical history along with a global network of equally deep subject matter experts.
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