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The Hughes Group Introduces 'Predictability' Event Dashboard Tool
The Hughes Group, a leading provider of
event management tools and event and environmental design, today
announced Predictability, its innovative marketing tool designed for cost
containment, improved engagement and measurement.
In the event space in need of a strategic measurement model, help has
arrived with Predictability, a software solution backed with over 60 years
of planning, measurement and strategic experience.
Predictability provides an easy-to-use, affordable solution for meeting
planners, exhibit managers, and brand managers to predict and measure the
outcome of face-to-face marketing efforts by measuring and modeling each
event's logistical costs, sales leads, and marketing contacts.
Predictability's Costing section allows event cost simulations of multiple
models per event, using national cost averages, show-specific numbers, or
a blank form all preloaded into your calculator. Predictability allows for simultaneous inventory review, property
selection and new design approval while providing an archival reference
for all properties, events and simulations.
The Connection section focuses on creating appropriate each event's sales
goals while designing the correct engagement and environment model.
Product life cycle, show life cycle, buyer profile, event location, and
market conditions are deliberated.
Predictability enables a deeper understanding of the organizer's role and
presents a checklist of the seven most important steps an exhibiting brand
must do to be successful while maximize organizer value.
Predictability lays a strong foundation for building distinctly smarter
For a consultation on needs and capabilities, and a Predictability
demonstration, go to www.smarterexhibiting.com, email
firstname.lastname@example.org or call 1-800-256-5158.
About The Hughes Group
Our proven solutions work for organizers, attendees and
sponsor/exhibitors. Increased sponsor/exhibitor retention occurs by
providing actionable leads, so significant revenue is reallocated to the
organizer's bottom line. Strategically linked content, sponsorship and
environment create a compelling experience for the attendees. Our
solutions help reduce logistical exhibitor costs, freeing time and revenue
for bolstering marketing and sales efforts. Content and connections link
everyone at the event making it a must-attend experience. For more information go to www.thehughesgroup.com.
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