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Exhibit Surveys Executive to Present at EXHIBITORFastTrak Chicago
Exhibit Surveys, Inc. announced that Ian Sequeira, executive vice president, will present two educational sessions at EXHIBITORFastTrak, taking place in Chicago on August 12-14.
EXHIBITORFastTrak is the most efficient and convenient path to enhance skills and build a solid foundation of trade show and event marketing knowledge while developing professional networks. EXHIBITORFastTrak features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification. The CTSM designation is awarded by EXHIBITOR in affiliation with Northern Illinois University Outreach and reflects adherence to the highest educational standards of trade show and event marketing.
August 13, 2014
Topic: Using Surveys to Measure Your Performance in Trade Shows and Events
When: 1:30 p.m. - 3 p.m.
Description: If executive management is demanding more than anecdotal information on the success of your event, providing show and event metrics that can be mapped back to objectives is imperative for the long term success of your program. This session focuses on post-show surveys and obtaining the data you need, including:
• The benefits of measuring
• Typical measurement planning processes
• Research techniques
• Post-show attendee and lead surveys
• Understanding exhibit performance metrics
• Case studies and more
August 14, 2014
Topic: Selecting the Right Shows: The Critical Decision
When: 10:45 a.m. - 12:15 p.m.
Description: Determining your event mix strategy is critical to making decisions regarding your show and event participation. This session will cover five steps in the show selection process to help you make the right decisions, along with templates of forms you can use immediately. We will learn how to:
• Identify markets that represent the most potential for you
• Obtain key information from your customers and prospects
• Develop a universe of potential shows
• Obtain and analyze data that will optimize your participation
• Discover a free ROI estimator developed for the trade show industry
About Exhibit Surveys, Inc.
Exhibit Surveys, Inc. has specialized exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry for 51 years. The award-winning company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, join our LinkedIn Exhibitors Group or LinkedIn Show Organizers Group, visit www.exhibitsurveys.com or call 1.800.224.3170.
Exhibit Surveys Executives to Lead Educational Sessions at HCEA Annual Meeting
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