WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Awards, People, EXHIBITOR News
Marty Smith Certifies 14 in Lean Six Sigma Orange Belt Training for Trade Show Exhibitors
7/29/2014
Marty Smith, founder of BuyingBehaviorMETRICS and Lean Six Sigma Master Black Belt Sensei, certified 14 new Lean Six Sigma Orange Belts in Chicago, July 22-24, 2014.

The class Lean Six Sigma Orange Belt Certification for Exhibitors was offered in partnership with EXHIBITOR magazine.

14 participants learned how to harness the power of Lean Six Sigma methodology to maximize ROI, reduce waste, identify critical failures, and improve overall trade show marketing performance.


Lean Six Sigma Orange Belts
space
Marty Smith with his latest group of Orange Belts (from left): Donald Schmid, Adrien Clapp, Stacey Martinez, Amy Hornstra, Jason Vickers, Lisa Beckerman, Marty Smith, Tim Bookout, Kelli Steckbauer, Jeff Taylor, Spring Taylor, Julie Simmons, Travis Stanton, Curtis McDaniel, and Mark Anderson.


The sessions featured an interactive lecture format and individual and group project assignments, coupled with hands-on simulations to demonstrate the effectiveness of the methodology. This course also included a field trip in Chicago to explore a variety of live example purchase experiences.

"Lean Six Sigma is a methodology used to create a purchase experience that offers value to target attendees while maximizing the return on the investment," said Smith. "Attendees learned how to use our unique behavioral research techniques to deliver the most satisfying purchase experience possible for their company's target audiences."

Smith will also lead educational sessions at EXHIBITORLIVE, the smart ideas conference for exhibit and event marketers, to be held in Las Vegas, March 1-5, 2015.


About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR'S Learning Events include: EXHIBITORLIVE, the industry's top-rated conference and exhibition for trade show and corporate event marketing; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the world's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.

About BuyingBehaviorMETRICS (bbmgo)
For more than two decades, Marty Smith, founder of BuyingBehaviorMETRICS (bbmgo), has helped dozens of trade shows and hundreds of trade show exhibitors realize millions of dollars in increased revenues and reduced costs. Marty is a Lean Six Sigma Master Black Belt Sensei and is the leading expert regarding the purchase experience and buying behavior at trade shows. BuyingBehaviorMETRICS is the only company in the world with a lean six sigma program specifically developed for marketing and sales professionals.


Contact:
questions@exhibitormagazine.com






FIND IT - MARKETPLACE
Fasteners
Display Innovations
Charging Stations
Power Tower Inc
Designers
exhibitdesign
Exhibit Producers
Apple Rock
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott