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CDS Displays Launches New Web Site
CDS Displays of Stratford, CT once again re-launches a new website after seeing 2 years of national growth from their previous re-launch in 2012.
According to CDS President Joe Bottone, CDS Displays attributes its 70% growth directly to the success of their previous website.
"We get consistent inquiries from great companies who find us online. In the last quarter alone our website connected us to Proctor & Gamble, Frontier Communications and Emerson. The results from past 2 years inspired us to plan a site for the next 2 years. We feel the new site better positions us and showcases our vast experience."
To help showcase their new website CDS Displays will be listing themselves under exhibit rentals in Exhibitor's 2015 Find-It Marketplace. "It's a small investment with an opportunity for big impact."
CDS jumped in online marketing with both feet in 1999 and was spending $10,000 each month for a banner ad on Yahoo. They owned the top banner when anyone searched for the keyword "trade show." Back then there was not any competition online. Now there are hundreds of companies paying over
$20 per click for a single keyword phrase that contains the words: trade show, exhibits, or displays.
When CDS Displays was formed in 1983 they were the first exhibit company to place display ads in the CT Yellow Pages. By 1999, when CDS decided to shift their focus online there were 3 full pages of competitive ads in their local yellow pages, but there was little to no competition online.
"When we approached Yahoo to advertise the cost seemed very high at $10,000 per month, but we decided to give it a try. It worked! It worked better than we could ever imagine." Unfortunately, it took less than 2 years for the competition to arrive. When that happened the cost to own the "trade show" keyword banner went from a fixed price to a bidding system and the ROI model no longer existed. Today there are no longer any display ads for exhibit companies in the local yellow pages, but there are over 19 million results when you search online for trade show displays.
CDS Displays is more focused than ever to once again appear on the first page of those results.
About Corporate Display Specialties (CDS)
Corporate Display Specialties (CDS) was founded in 1983 to provide cost saving alternatives to traditional custom build trade show displays and exhibits.
Our services include design and fabrication for new displays and complete event management services. CDS also offers an extensive exhibit rental inventory and complete in-house graphic design and production services.
CDS Displays can design a trade show or retail display to meet your specific needs. From concept and design to completion, CDS maintains a dedication to quality service and support.
Since every company has unique needs, we offer every type of display available including ultra-portable displays, modular panel systems, traditional custom exhibits and all types of Hybrid Exhibits that feature combinations of metal, fabrics, plastics and much more. We will work with you to explain all of the available options and help to identify the right type of exhibit for your specific goals. We take into consideration initial price, cost of ownership, ease of set up, shipability, portability and many other variables.
Corporate Display Specialties (CDS) is a leading provider of portable, modular and lightweight custom trade show displays.
For more information, call 1-800-367-2531 or go to www.cdsdisplays.com.
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