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Mountain View Chamber of Commerce Integrates GLIIF into Annual Art and Wine Festival
The Mountain View Chamber of Commerce (MVCC) added interactivity to the 43rd Annual Art and Wine Festival with the technology of GLIIF, a startup overhauling the QR code market. The integration of GLIIF technology into this year's celebration distinguishes it as the first fully interactive Art and Wine Festival. The Festival is being held on Sept. 6th and 7th at Downtown Castro Street in Mountain View, CA.
"We are thrilled to support the efforts of the Mountain View Chamber of Commerce and its desire to integrate real world to digital universe interfacing," says Alan Bologlu, Founder and CEO of GLIIF. “This is a platform that can be deployed in any trade show or event and allows for holistic data collection while opening a direct line of communication to the mobile user.”
The GLIIF platform is completely cloud-based and the destination URL can be updated at any time, keeping customers apprised of vendor news even after the festival has ended. GLIIF has combined the user awareness of a 2D tag with the added the security of an Image Recognition system. Within each GLIIF is a specific serial number, the mobile device auto detects, crops the image and sends it to a server for decoding. This serial number is attached to a specific action, such as a re-direction to a web site for advertising, and this information is sent back to the mobile user.
GLIIF technology adds interactivity to print and display through a customized encrypted image. “We are always first compared to a QR Code, (Quick Response), but in reality we are much closer to an image recognition system. People need a stop sign to know what is interactive and what is not. GLIIF is that stop sign,” says Alan Bologlu. “We are not doing any decoding at the mobile level, all decoding is server based so we are able to collect analytical data and provide a direct line of communication to the mobile user and the brand. GLIIF is working with large advertising agencies for international deployment and GLIIF has been introduced to Jack Ma, CEO of Alibaba, as an interface for mobile payments for Alipay.”
Over 600 vendors and artists attending the Festival will receive a pre-programmed GLIIF to be displayed at their respective booths. Additionally venders will be offered an account at www.gliif.com to build custom GLIIFs with colors, a destination URL, action item (e.g. Scan for Video) and analytical data. The use of a GLIIF will provide an unprecedented opportunity for vendors to connect with customers during and after the festival.
Festival attendees who download the GLIIF app will welcome the convenience and environmentally-conscious option of a paperless visit. A quick scan of the GLIIF image at pouring stations will link to Festival information on smartphones, including an event map and daily offers. Attendees will also enjoy updates from MVCC during the two-day event. Each scan made by an individual user will automatically enter them into a drawing for an iPad mini. One iPad mini will be given away each day of the event courtesy of GLIIF.
The GLIIF app is free to all mobile users. Users can create GLIIFs for popular social networking sites like Twitter, LinkedIn, Facebook, Google+ and integrated vCard capabilities that can be accessed via the "My GLIIF" button in the app.
Download the GLIIF Reader app before the event and experience a more connected Festival, online and offline. The MVCC will also be introducing the GLIIF solution to their membership base, which includes Google, LinkedIn, Facebook, Whole Foods and over 400 other retailers.
Founded by CEO Alan Bologlu, GLIIF is a startup company that combines the mobile user recognition of a 2D tag and the security of an Image Recognition system. A GLIIF is a brand-able image that can be created, displayed and scanned by mobile users via the GLIIF reader application.
Scans direct users to actionable landing pages, allowing retailers to build brand-centric networks for consumer loyalty programs while utilizing exclusive push messaging capabilities that enables re-targeting and provides a built-in analytics platform for tracking performance. For more information, go to www.gliif.com.
About Mountain View Chamber of Commerce
The Mountain View Chamber of Commerce is a business organization working for the mutual benefit of its members and the community by enhancing an environment in which business can succeed.
This action is accomplished through progressive leadership in the areas of educational partnerships, business assistance, professional networking, legislative advocacy, and economic development. For more information about the Chamber of Commerce, please call (650) 968-8378 or visit www.chambermv.org.
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