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Derse Donates $30K in Creative Design and Event Production to Operation Gratitude
Derse, the complete face-to-face marketing company, has donated $30K in creative design and event production to rebrand Operation Gratitude.
Operation Gratitude—the largest nonprofit in the nation to ship military care packages—celebrated the grand opening of their new Chatsworth, California, headquarters on March 19, 2016. In addition, they announced that they’ll be taking their care package assembly events on the road to targeted markets to engage and energize their base of 50 thousand volunteers nationwide.
“We’re proud to support those that risk their lives to keep us safe and allow for our freedom of speech,” said Bill Haney, Derse Chairman. “The experience gives us the ability to directly support our military and do our part.”
Operation Gratitude needed a cohesive brand statement throughout all of their volunteer events that would reinforce excitement and positive feelings for volunteers. Inspired by the “standard issue” gear provided to each member of the United States Armed Forces, Derse designed all rebranding elements to be as durable, modular, scalable and uniform as that carried by a solider. The graphics also represent the authentic, patriotic spirit of Operation Gratitude and remind volunteers of the troops they are helping. The following creative assets were revealed at the grand opening:
The grand opening of Operation Gratitude’s new 35K-square-foot “forward operating base” drew more than 1,500 volunteers, old and young, to assemble a record of:
- Modular assembly line units with wayfinding and box folding stations
- Stage with signage and props
- Shipping crates
- Big Red Button interactive package counters
- Overall branding, language, signage and graphics
In addition to the donated creative efforts, Derse employees specifically contributed the following materials in the days leading up to the event:
- 5,275 New Recruit Care Packages
- 4,000 First Responder Kit quality control checks
- 8,000 Battalion Buddy (stuffed animals for children of troops) quality control checks
- 2,500 Gratitude Medallions for new military recruits
- 440 Paracord Survival Bracelets
“As we strive to be the sought-after leader in driving face-to-face marketing success worldwide, partnerships like this remind us of the valuable human connections we make along the way,” said Haney. “Our impact goes beyond the show floor and into the communities we serve.”
- 300 Thank You Letters
- 200 Paracord Survival Bracelets
- 200 Beanie Babies for children of troops
Derse is the complete face-to-face marketing agency and exhibit builder with more than 475 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries. Experience Derse at www.derse.com.
About Operation Gratitude
Operation Gratitude is a 501(c)(3) nonprofit, volunteer-based organization that sends care packages & letters of support to individual Soldiers, Sailors, Airmen & Marines deployed in harm’s way, to their children left behind, and to First Responders, Veterans, New Recruits, Military Families, Wounded Warriors and their Care Givers. Operation Gratitude’s mission is twofold: to lift morale in the Military and First Responder communities; and to provide every American an opportunity to say “Thank You” to all who serve.
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