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EXHIBITOR Magazine Recognizes Four for Excellence in Print Advertising
Four companies received honors from EXHIBITOR magazine for their outstanding results from the 2016 On Target Ad Readership Study, conducted by the independent research firm Readex Research, on behalf of Exhibitor Media Group.
CORT Exhibit House Furnishings, Exhibit Surveys, Inc., MRA Mobile Experiential, and WS Display rated highest by EXHIBITOR magazine readers for their overall effectiveness.
The study included advertisements in the October 2016 issue of EXHIBITOR magazine. Quantitative and qualitative feedback was obtained from a survey of magazine subscribers.
Readers were asked to give feedback regarding whether each ad was effective in key areas of marketing communications: visual appeal, ease of reading, amount of information, and clear communication of benefits. EXHIBITOR magazine readers also rated the ads for overall effectiveness and provided comments about the strengths and weaknesses of each ad.
“By analyzing reader interactions with these ads and comparing their performance with other studied ads, marketers can discover ways to communicate more effectively with their target audience, allowing them to enhance the return on their advertising investment,” said John Pavek, Chief Marketing Officer for Exhibitor Media Group. “The Readex On Target study is an extremely valuable assessment of a company’s marketing communications effectiveness.”
Readex Research is an independent research firm in Stillwater, Minnesota. Since 1947, Readex has conducted thousands of survey research projects for publishers, advertisers, and their agencies. For more information go to www.readexresearch.com.
For more information about this study, contact Mark Kuehl, Advertising Manager, Exhibitor Media Group, firstname.lastname@example.org, 507-424-4864.
CORT Exhibit House Furnishings is the leading national provider of rental furnishings for exhibit designers. Exclusive brands such as the Powered Collection, Endless Collection and the Napoleon Collection are designed for exhibit professionals and available in 2D and 3D rendered images. Visit www.CORTexhibithouse.com to explore the full product catalog.
About Exhibit Surveys
Exhibit Surveys, Inc. (ESI) measures the success of company's event marketing programs through qualitative and quantitative research/surveys and provides consulting to implement positive changes. ESI's analysis, insights and benchmarks provides marketers with critical information needed to run an effective program that delivers results. For more information visit www.exhibitsurveys.com.
About MRA Mobile Experiential
For 30 years, MRA has been a supplier of all things Mobile Marketing. From trailer acquisition and design, to tour logistics and reporting, MRA is a one-stop-shop. Specializing in the following tours: BtoB product demonstration & training, educational outreach, pop-up-retail, and sampling. Visit www.goMRA.com for more information.
About WS Display
WS Display is an e-commerce supplier, specializing in portable trade show displays and custom graphics. Headquartered in Carlsbad, CA with a second facility in Harrisburg, PA, we believe the key to success is great customer service, fast turnaround times, reliability and satisfaction. Our customers come first! For more information visit www.wsdisplay.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR'S Learning Events include: EXHIBITORLIVE, the training conference for trade show and corporate event professionals; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com.
EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITORFastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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