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Blue Flame is Reignited as Volition
5/17/2018
Blue Flame, a leading global brand activation and event production company, has announced that the company will officially change its name to Volition effective Monday.

The change comes on the heels of the company’s transition to a woman-owned entity. This shift took place when Founder & CEO Treva Cooke chose to buy out her long-time partner in late 2017 to become sole owner of the event production trailblazer whose clients include Google, Discovery Communications, MCC Theatre, the American Heart Association, Salesforce, Palantir, and Slack.

The new name was chosen to celebrate the possibilities that emerge when people are given the tools and freedom to act of their own free will. It’s about the will to succeed, to push, to disrupt, and to imagine a deeper connection between team members, partners, and their respective communities. It’s based on the belief that the most rewarding experiences come when people choose to engage by their own volition – when brands choose not to dictate their will to their audience, but rather when they invite their audience to feel free to become a part of their brand, to be themselves, to make their own choice, and to have their own voice. It’s not enough anymore to make a fleeting impression – the goal is to make a lasting one.

The name change also reflects the progressive culture and elevated creative standards the company has championed over the past decade. With a virtual structure established long before the trend emerged, Volition has been able to assemble a team based on talent, not location. This roster of experts in creative, production, and management has the freedom to enjoy flexible work schedules, home offices, supportive teamwork, and plenty of time off to balance their passions for their families, personal pursuits, and professions. As a result, the company has earned acclaim for its worldwide events marked by boundary-stretching creative concepts, unparalleled client service, and immersive brand experiences.

Feel free to find out more at www.volitionagency.com.


Contact:
josh@joshuamilnepr.com






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