Company News

Stran Promotional Solutions Acquires Wildman Imprints Division of Wildman Business Group

10/7/2020

Stran Promotional Solutions and Wildman Business Group announce the sale of Wildman Imprints, the promotional products distributor division of Wildman Business Group, to Stran Promotional Solutions. While details of the financial deal are not being disclosed, the transaction was finalized and closed with an effective date of September 26, 2020. As part of the asset purchase agreement, Stran Promotional Solutions is acquiring the Wildman Imprints customer base, specific intellectual property related to the Imprints division, and 19 Wildman Imprint employees.

Stran Promotional Solutions will be opening a new office in Warsaw, IN for the new team. Steve Hage, who has been overseeing the Imprints division at Wildman, will stay on as GM of the new Stran Midwest office.

“We are excited to be expanding our footprint across the Midwest and are thrilled to have found a team in Wildman Imprints that has a similar approach to finding creative and custom solutions to meet the needs of each and every client they service. We believe these shared values and dedicated employees will ensure a successful transition for the clients of Wildman Imprints,” said Andy Shape, President, Stran Promotional Solutions.

The decision to sell the Wildman Imprints division was made to focus on and drive significant growth across Wildman Business Group’s core lines of business, uniforms and commercial laundry services with facility cleaning products and services. WildmanBG has built a substantial promotional products business over the last 20+ years as a value add to their longstanding clients. In 2019 the Wildman Imprints division’s revenue exceeded $11 million.

“We decided pre - covid to re - double our efforts on growing our core business of uniform and commercial laundry services across the Midwest. As a part of that decision it only made sense to find a good home for the Imprints business and we couldn’t be more thrilled to have found Stran to ensure that our customers cont inue to receive the world - class customer service that they have come to expect from the team here at Wildman,” said Josh Wildman, CEO, Wildman Business Group.


About Stran Promotional Solutions
Stran was founded in 1994 and has steadily grown over the past 26 years to have earned a top 50 Distributor in the US (based on sales) by Promo Marketing Magazine since 2015. Stran provides organizations with physical branded merchandise, print, packaging, & point of sale while also providing the marketing vehicles to distribute that merchandise via eCompany stores, warehousing & fulfillment, kitting, & direct mail. Stran has also been named a Best Places to Work by Counselor Magazine (a leading trade journal in the Advertising Specialties industry). Stran is based just outside Boston in Quincy, Ma with sales offices across the US and strategic partners across the globe. Stran utilizes multiple warehousing sites across North America and has partnerships for worldwide distribution capabilities. For more info go to www.stran.com.

About Wildman Business Group
Wildman is a Christian-based family business and takes pride in providing quality and personalized service to customers. Celebrating nearly 70 years in business, Wildman credits the success to their valued employees and to God’s blessings. Rex Wildman founded Wildman Business Group in 1952 with the purchase of a local dry cleaner. The company evolved through the 1970’s and 1980’s with Rex’s son, Brent joining the team. Wildman Uniform & Linen was born in 1992 and in 1998, Brent risked it all on their first major acquisition of a competitor. In 2000 Brent turned over reins of the company to Steve Bryant, an industry veteran. During Steve’s 12 years leading the company Widman grew from a $3.75M company to a $38M company. In 2011, the 3rd generation of the Wildman family took his place at the head of this successful family business. Today Josh Wildman is stewarding continued growth of the Wildman Business Group. For more info go to www.wildmanbg.com.


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