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True Value Celebrates Success with GES
8/7/2008
True Value, one of the world’s largest retailer-owned hardware cooperatives, is celebrating its successful collaboration with GES Exposition Services to produce its three annual events. Over the last year, GES rebranded these events through inventive concepts and customized designs. GES additionally enhanced customer service through The S.U.R.E. way!, a customer service and safety program that stresses providing services to clients with a sense of urgency, responsiveness, and empathy.

‘GES is appreciative of the partnership that we have developed with True Value,’ said Kevin Rabbitt, president and chief executive officer of GES. ‘The True Value team members are experts in planning and managing place-based events that support their membership. We have developed a collaborative creative spirit between our two organizations.’

GES has a national network of dedicated account teams that pair innovative design and unparalleled customer service to produce complex exhibitions and place-based events for its diverse portfolio of clients.

‘True Value switched to GES based upon their expertise in managing complex exhibitions of the size and scale of our three annual events,’ said Director of Corporate Events for True Value Susan Katz. ‘GES has brought new ideas and best practices to the table and has enabled both of our organizations to successfully produce three shows in our first 12 months of working together.’

Las Vegas-based GES Exposition Services, a subsidiary of Viad Corp (NYSE: VVI)(www.viad.com), services every major exhibition and event market across the United States, Canada, United Kingdom and in Abu Dhabi through the GES Worldwide Network. GES provides a wide range of services including exhibition planning and design, turnkey and custom exhibit rentals, material handling, staging, overhead sign rigging, temporary electrical equipment, signs and graphics manufacturing, installation and dismantling labor, carpet and furnishings, and transportation services. GES produces many well-known shows including the International Consumer Electronics Show, Spring Fair Birmingham, International Council of Shopping Centers, National Restaurant Association, MAGIC, and CONEXPO-CON/AGG and IFPE. For more information, go to www.ges.com.

True Value Company (www.truevalue.com), headquartered in Chicago, is one of the world’s largest retailer-owned hardware cooperatives with sales of $2.0 billion in 2007. The True Value cooperative includes approximately 5,400 independent retailer locations worldwide operating under the store identities of True Value, Grand Rental Station, Taylor Rental, Party Central, Home & Garden Showplace and Induserve Supply.


Contact:
aphoenix@viad.com


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