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George P. Johnson Acquires JUXT Interactive and MobilePromote
In a bold move that acknowledges the
unprecedented convergence of live events and digital marketing – and that brand marketers
demand a one-stop agency for developing and executing these campaigns – experience
marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing
agency JUXT Interactive and mobile device platform MobilePromote.
JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy
capabilities and translate into more cost-effective and integrated marketing campaigns for
technology, automotive, financial services, healthcare and other B2C and B2B clients.
These strategic investments reflect GPJ’s response to changing consumer behaviors and the
increasing role of digital and mobile platforms in people’s lives. These factors are forcing Chief
Marketing Officers to move away from the traditional ad-centric model to embrace a more
strategic, multi-media approach that engages communities where they live, work and play.
“Our long-term strategy of fostering marketing channel integration set us on this path quite some
time ago, and it continues to serve us well despite turbulence in the marketplace,” said Robert G.
Vallee Jr., CEO of George P. Johnson. “Companies looking to cut through the marketing clutter
and truly engage with customers are seeking a new generation of experience marketing
programs to do just that. These investments represent an evolution in marketing we strongly
believe in, where live experiences serve as the centerpiece to multimedia, multi-platform
campaigns that deliver an immediate and measurable impact.”
Acquisition of MobilePromote
GPJ MobilePromote is a mobile device platform enabling marketers to engage their community
throughout the campaign lifecycle with instant SMS and MMS communication tied into branded
online portals. GPJ MobilePromote synchs with GPJ’s existing Global LINKS suite of software
to provide marketers for the first time with increased brand engagement, enhanced audience
experience and real time visibility into the financial and project management of events and entire
portfolios. A recent deployment includes the engagement and management of the brand
experience of nearly 9,000 attendees of a recent North American IT conference loyalty and brand
advocacy event that enabled them to pre-register for the event, manage their own schedules, go
“green” by replacing paper reports and dialog with conference managers through SMS
messaging, and through this process, be drawn closer to the brand and its thought leadership.
Terms of the acquisition were not disclosed.
Acquisition of JUXT Interactive
Now a division of GPJ, JUXT Interactive is an award-winning Web-based interactive branding and
marketing agency offering strategic planning, design, and technology services to leading brands,
including Coca-Cola, Adobe, and BMW. Recent campaigns include an innovative “Keep Rollin’”
Facebook application for the all-new 2009 Toyota Corolla and a MySpace-based online campaign
for Cherry Coke, in which community users competed to design the best Cherry Coke-themed
personal page, with the winner taking center stage on MySpace’s home page for a day. Terms of
the acquisition were not disclosed.
Both GPJ MobilePromote and JUXT Interactive synch seamlessly with GPJ’s existing Program
Strategy, Creative, Technology and Delivery service suite, which all together form a one-stop
agency operating out of 25 offices worldwide that handles planning, creative, fabrication and
activation of award-winning sponsorship, trade shows, conferences, mobile marketing and other
forms of experience marketing, while offering clients unrivaled buying power and agency
About George P. Johnson (www.gpj.com)
GPJ is the premier worldwide experience marketing agency specializing in using branded live
experiences and environments to help clients cut through marketplace noise, differentiate from
the competition and create lasting relationships that directly impact the bottom line.
Through an integrated service offering that combines Program Strategy, Creative, Technology
and Delivery capabilities, GPJ provides a full suite of relationship-building event, exhibit and live
experience solutions that organizations use to drive deep brand engagement, preference and
loyalty though customer-centric experience marketing campaigns. Frequently cited for its thought
leadership, GPJ is known for its annual EventView report, frequent white papers and standards setting
collaborations with leading event and marketing trade associations. Consistently ranked
one of Advertising Age’s “Top 25 Marketing Agencies”, GPJ provides its services through 25
offices around the world.
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