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George P. Johnson Acquires JUXT Interactive and MobilePromote
11/14/2008
In a bold move that acknowledges the unprecedented convergence of live events and digital marketing – and that brand marketers demand a one-stop agency for developing and executing these campaigns – experience marketing agency George P. Johnson (GPJ) today announced the acquisition of online marketing agency JUXT Interactive and mobile device platform MobilePromote.

JUXT Interactive and GPJ MobilePromote bolster GPJ’s existing technology and digital strategy capabilities and translate into more cost-effective and integrated marketing campaigns for technology, automotive, financial services, healthcare and other B2C and B2B clients.

These strategic investments reflect GPJ’s response to changing consumer behaviors and the increasing role of digital and mobile platforms in people’s lives. These factors are forcing Chief Marketing Officers to move away from the traditional ad-centric model to embrace a more strategic, multi-media approach that engages communities where they live, work and play.

“Our long-term strategy of fostering marketing channel integration set us on this path quite some time ago, and it continues to serve us well despite turbulence in the marketplace,” said Robert G. Vallee Jr., CEO of George P. Johnson. “Companies looking to cut through the marketing clutter and truly engage with customers are seeking a new generation of experience marketing programs to do just that. These investments represent an evolution in marketing we strongly believe in, where live experiences serve as the centerpiece to multimedia, multi-platform campaigns that deliver an immediate and measurable impact.”

Acquisition of MobilePromote
GPJ MobilePromote is a mobile device platform enabling marketers to engage their community throughout the campaign lifecycle with instant SMS and MMS communication tied into branded online portals. GPJ MobilePromote synchs with GPJ’s existing Global LINKS suite of software to provide marketers for the first time with increased brand engagement, enhanced audience experience and real time visibility into the financial and project management of events and entire portfolios. A recent deployment includes the engagement and management of the brand experience of nearly 9,000 attendees of a recent North American IT conference loyalty and brand advocacy event that enabled them to pre-register for the event, manage their own schedules, go “green” by replacing paper reports and dialog with conference managers through SMS messaging, and through this process, be drawn closer to the brand and its thought leadership. Terms of the acquisition were not disclosed.

Acquisition of JUXT Interactive
Now a division of GPJ, JUXT Interactive is an award-winning Web-based interactive branding and marketing agency offering strategic planning, design, and technology services to leading brands, including Coca-Cola, Adobe, and BMW. Recent campaigns include an innovative “Keep Rollin’” Facebook application for the all-new 2009 Toyota Corolla and a MySpace-based online campaign for Cherry Coke, in which community users competed to design the best Cherry Coke-themed personal page, with the winner taking center stage on MySpace’s home page for a day. Terms of the acquisition were not disclosed.

Both GPJ MobilePromote and JUXT Interactive synch seamlessly with GPJ’s existing Program Strategy, Creative, Technology and Delivery service suite, which all together form a one-stop agency operating out of 25 offices worldwide that handles planning, creative, fabrication and gpj.com activation of award-winning sponsorship, trade shows, conferences, mobile marketing and other forms of experience marketing, while offering clients unrivaled buying power and agency consolidation capabilities.

About George P. Johnson (www.gpj.com)
GPJ is the premier worldwide experience marketing agency specializing in using branded live experiences and environments to help clients cut through marketplace noise, differentiate from the competition and create lasting relationships that directly impact the bottom line.

Through an integrated service offering that combines Program Strategy, Creative, Technology and Delivery capabilities, GPJ provides a full suite of relationship-building event, exhibit and live experience solutions that organizations use to drive deep brand engagement, preference and loyalty though customer-centric experience marketing campaigns. Frequently cited for its thought leadership, GPJ is known for its annual EventView report, frequent white papers and standards setting collaborations with leading event and marketing trade associations. Consistently ranked one of Advertising Age’s “Top 25 Marketing Agencies”, GPJ provides its services through 25 offices around the world.


Contact:
Kristin.Morris@gpj.com


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