Messe Düsseldorf and Grupo Cipa Launch New Wire Trade Fair in Brazil

10/13/2011 - Messe Düsseldorf and its partner Grupo Cipa have announced the launch of a new trade fair for the wire and cable industry in Brazil: the first staging of wire South America will take place from October 8 - 10, 2013 at the Imigrantes Exposicoes Exhibition Centre in Sao Paulo (concurrently with TUBOTECH, International Trade Fair for Pipes, Valves, Fittings and Components).

Messe Düsseldorf is renowned globally as the organizer of wire and Tube, the world’s leading trade fairs in the international wire, cable and tube sector held every two years in Düsseldorf, Germany. Internationally, Messe Düsseldorf has many years of experience in organizing trade fairs for both industries in Dubai/United Arab Emirates, Bangkok/South-East Asia, Sao Paolo/Brazil, Shanghai/China, Mumbai/India and Moscow/Russia.

Werner M. Dornscheidt, Chairman and CEO of Messe Düsseldorf, welcomes this new addition to the international trade fair program, “We already contribute our expertise in organizing high-tech trade fairs around the world. On the basis of WiCAB, which took place from October 4 - 6, 2011 in Sao Paolo as part of TUBOTECH, we, in cooperation with our partner Grupo Cipa, are developing wire South America as an independent trade fair customized to meet the local needs in the region. For our customers this is a gateway to give them access to the growth market of South America – at an economically ideal time.”

The timing for the launch of this trade fair could not be better. The Brazilian economy saw its strongest growth with 7.5% in 2010. For 2011, economists forecast a growth rate of a little less than 4%. Brazil is now the seventh-largest economy in the world (ahead of countries such as Spain, Italy, India and Russia) and could reach similar levels as economically leading countries such as the Great Britain and France within the next three years. Brazil’s annual exports increased by some 33.9% and reached $242.5 billion in the past twelve months. Due to the country’s infrastructure projects including railways, ports, airports, power stations and hotels, the Brazilian industry needs to invest in technology and innovation in order to be able to compete on the international export market. (Source: AWO, The Foreign Trade and Investment Organisation of the Austrian Chamber of Commerce).

Grupo Cipa is responsible for South American customers (contact Luis C. Carmo; Tel. ++55 11 5585 4357, Lccippa@cipanet.com.br) while Messe Düsseldorf with its network of offices around the world is in charge of wire South America 2013 clients in all other countries. The U.S. contact for wire South America 2013 is Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. For more information go to www.mdna.com.



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