Expotechnik Offers New Perspective at HCEA 2012
Expotechnik America made a major statement to its prospects and its competitors at this year’s HCEA Annual Meeting in Orlando, FL. From an innovative booth that strutted formidable floor graphics and lighting to raising over $1,200 to distribute to eight sponsored charities, Expotechnik’s presence exemplified that the ultra chic, German-owned company is the industry’s trendsetter.
Befitting was Expotechnik’s tagline, which dared attendees to Change [Their] Perspective. As they sought to sponsor the event, Expotechnik’s recently established Technik Agency proposed to HCEA a brand new gold sponsorship opportunity whereby Expotechnik’s graphics – a bird’s eye view of city high rises – were affixed to the registration area flooring as another touch point with prospects.
In addition to donating $25 to one of eight select charities on participating attendees’ behalf, the design and marketing agency also presented a face-to-face in-booth experience. Such encounter offered attendees a Warhol Me! photo opportunity whereby they would take a snapshot of themselves and later receive a framed Warhol-esque version of themselves. The activity generated much activity and interaction. All in all, over $1,200 will be distributed to the following charities, including a contribution match by Expotechnik: American Foundation for Suicide Prevention, Angel Flight Northeast, Angel Flight West, American Society for the Prevention of Cruelty to Animals, KidOne Transport, MedShare International, The National Center for Bullying Prevention and The Trevor Project.
The HCEA Annual Meeting took place June 23-26 in Orlando, FL. Visit www.hcea.org for more information.
About Expotechnik Group
We are architects of community engagement. Our team applies its unique top down perspective to create exhibits, events and environments that generate results. For more information, go to www.expotechnik.com.
Expotechnik Challenges HCEA Attendees: Change Your Perspective