EXHIBITOR Magazine Recognizes Five for Excellence in Print Advertising

12/4/2012 - Five companies received highest honors from EXHIBITOR magazine for their outstanding results from the recent On Target® Ad Readership Study, conducted by the independent research firm Readex Research on behalf of Exhibitor Media Group.

Expand International of America, Snap Drape, PosterGarden, AVFX, and Team One Display Services rated highest among EXHIBITOR readers for the overall effectiveness of their print advertising.

Selected advertisements in the October 2012 issue of EXHIBITOR magazine were studied. Both quantitative and qualitative feedback was obtained from the magazine's readers.

Readers were asked to give feedback on whether or not each ad was effective in key areas of marketing communications: visual appeal, ease of reading, amount of information, and clear communication of benefits. EXHIBITOR magazine readers also rated the ads for overall effectiveness and provided comments on what they felt were the strengths and weaknesses of each ad.

"By analyzing reader interactions with these ads and comparing their performance with other studied ads, marketers can discover ways to communicate more effectively with EXHIBITOR magazine readers, thus enhancing the return on their advertising investment," says John Pavek, Chief Marketing Officer for Exhibitor Media Group. "The Readex On Target study is an extremely valuable assessment of a company's marketing communications effectiveness."

Readex Research is an independent research firm in Stillwater, Minnesota. Since 1947, Readex has conducted thousands of survey research projects for publishers, advertisers, and their agencies. For more information go to www.readexresearch.com.

For more information contact: Mark Kuehl, Advertising Manager, Exhibitor Media Group, mkuehl@exhibitormagazine.com, 507-424-4864.


About Expand International of America
Expand International is the world's largest manufacturer of portable displays and graphic stands for events like: product launches, presentations, symposiums, experiential marketing, campaigns and trade shows. Our products are lightweight and set-up in minutes without tools. These displays and graphic stands are designed and engineered in Sweden and offer a lifetime warranty against manufacturer's defects. We distribute to over 65 Countries throughout the world. We offer a full range of wide-format printing capabilities including banners and fabric (dye-sublimation) for indoor and outdoor applications. Same day shipping is available from our 28,000 sq. ft. facility located in CT or our 7000 sq. ft. facility in CA. For more information please go to www.expandmedia.com/us.


About Snap Drape
Snap Drape offers a range of fabrics, in the most popular colors, engineered and manufactured specifically to meet your tradeshow and event needs, as well as Table Skirting, Throw Covers, Contour Covers, Backdrop Drapery, Rod Pocket Drapery, Pipe Hardware, and more. For more information and our online catalog go to www.snapdrape.com.

About PosterGarden
PosterGarden offers uniquely simple and reliable portable tradeshow displays and products. We carry a full line of portable display products for tradeshow exhibits, including retractable banner stands, pop-up displays, tabletop displays, event tents, flags, and accessories. Many of these displays and tradeshow exhibit booths are exclusive to PosterGarden, which gives us greater control over design, production, and customer satisfaction. We are also committed to environmentally-friendly products and processes. For more information go to www.PosterGarden.com.

About AVFX, Inc.
AVFX works with corporate clients, exhibitors and production companies to bring creative ideas to life. Using the latest in high-end audio, video and lighting equipment, coupled with a dedicated team of technical producers, we do whatever it takes to ensure your show is done right - the first time, every time. AVFX specializes in unique applications of AV staging technologies, such as HD seamless plasma displays, LED screens, high-definition video, and integrated audio-visual stagings. For more information go to www.AVFX.com.

About Team One Display Services
Team One is a full service custom tradeshow display company working 100% in-house to produce award-winning exhibits, graphics & displays in the exhibit industry & beyond. Since the establishment of our company in 2003 here in Kennesaw, Georgia, we have provided stellar results for our partner's through innovative tradeshow marketing strategies. Our portable displays are fabricated with custom creative genius to meet every variable and any budget. For more information go to www.teamoneexhibits.com.

About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine - best practices in trade show marketing. EXHIBITOR also produces EXHIBITOR2013, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak live online educational sessions; and GRAVITY FREE, the World's Only Multidisciplinary Design Conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. EXHIBITOR'S web site, www.ExhibitorOnline.com, is the trade show and event community's most comprehensive online resource.



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