Derse Adds Auto Industry Veteran Michelle MacRae as Account Director

1/10/2013 - As a result of increased presence in the automotive industry, Derse has announced the addition of Michelle MacRae as Account Director.

Michelle brings 16 years of experiential marketing expertise in the automotive category. She specializes in auto shows, special events, product launches, owner/enthusiast events and ride & drives. As Manager of Event Marketing for Mitsubishi Motors North America, Michelle developed a strong track record of success with face-to-face marketing initiatives by leveraging experiential techniques to demonstrate unique selling points.

In addition, Michelle has spearheaded more than 30 product premiers; roles and responsibilities included strategic and tactical marketing planning, consumer engagement and experience initiatives and lead generation/measurement strategy. Her experience also includes interfacing with traditional and digital advertising teams, public relations, product planning, research and design, incentives and launch teams.

“The combination of Michelle’s expertise and Derse’s smarter approach could be a game-changer for automotive face-to-face marketing,” said Jason Gobeyn, Director of Business Development for Derse. “She’s a great strategist and her ability to lead large auto programs makes her the perfect person to take our clients’ programs—and results—to new levels.”

Michelle earned a B.A. in Psychology from The University of Texas at Austin and a CPA Certification in Accounting from University of Pittsburgh.


About Derse
Founded in 1948, Derse is a complete face-to-face marketing agency headquartered in Milwaukee with locations in Atlanta, Chicago, Dallas, Indianapolis, Las Vegas, Los Angeles, Minneapolis, New Jersey, New York, Pittsburgh, Phoenix, San Diego and San Francisco. Derse’s smarter approach to building client sales and managing their trade show, marketing environment and event programs brings true accountability to the creative solutions we provide. Derse is currently ranked #4 in the nation in the Event Marketing category by Advertising Age magazine and was the first in its industry to receive Silver-level LEED certification for its national headquarters. For more information, visit www.derse.com or follow us on Twitter (@DerseSocial).



Contact:
dgiordano@derse.com

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