3D Exhibits' Larry Kulchawik Conducts Session on International Exhibiting for the EDPA TrendSpotters
EDPA attracted 42 international guests to this year’s EDPA ACCESS 2012 held in Palm Springs. The attendees representing 18 countries, shared their views, and also looked to network and learn more about the American marketplace.
During this year’s meeting Larry Kulchawik, 3D Exhibits and past president EDPA & IFES, conducted a session dedicated to international exhibiting for the EDPA TrendSpotters series.
The session focused on how exhibit suppliers from the seven regions of the world managed their customers outside of their home region. It also pointed out how exhibit design and regulations differed from one region to the next. A panel of experts representing each region of the world shared their thoughts, and responded to a recent survey conducted by Larry Kulchawik on international exhibiting trends.
The survey questions were sent to international exhibit suppliers from around the globe, representing each of the seven regions of the world.
The results confirmed much of what most international suppliers already knew, but the reasons shared for why we do what we do were open to different interpretations.
Why do US exhibit suppliers only do 5% of their business outside the US borders?
According to an UFI study, there are the seven regions of the tradeshow world. The map lists the number of world venues, as well as the number of tradeshow events held in each region.
- Plenty of US business to keep them busy?
- Their customers manage their international shows directly with their subsidiary offices?
- Customers are not asking them for help there?
- Control and cost issues?
It is interesting to note that five countries account for 60% of all world venue space dedicated to tradeshow and event marketing: Germany, USA, China, France and Italy.
Ten countries account for 74% of all tradeshow activity space. Add to above Spain, Netherlands, UK, Brazil, and Russia. UFI also pointed out in a recent study that of all the regions in the world, only the USA felt that the impact of the economic crisis on the exhibition business is now behind them. All other country regions feel that the downturn will continue into 2013, according to the UFI report Global Barometer Survey at www.ufi.org/research.
Conclusion from the Trend Spotters survey: there is no right way, or wrong way to do tradeshows, only different. Know and understand what is different-especially regional regulations and labor practices. Other than by trial and error, being a part of world association groups like EDPA and IFES will help to avoid unwelcome surprises when managing your world tradeshow programs.
Download a PDF of the survey results at www.exhibitoronline.com/edpa/TrendspottersReportJan2013.pdf.