EWI Worldwide Announces International Leadership Team and Diversified Global Client Roster
EWI Worldwide announces the recent promotions of Kevin Pritchard, senior vice president, international, and Benedict Meissner, who will serve as managing director, Europe headquarters. EWI has also recently completed several client programs for U.S.-based clients representing various vertical industries, including aerospace, automotive and healthcare in Abu Dhabi, China, Germany and Russia, among other regions.
“Kevin and Benedict have served significant roles and will continue to contribute to the growth of our client work internationally,” said Dominic Silvio, chairman and CEO, EWI Worldwide. “With nearly 40 years combined experience supporting U.S. brands abroad, they will ensure EWI’s high quality of service, flawless delivery and its commitment to managing brands will continue to grow.”
Pritchard is responsible for overseeing EWI’s European and Asia-Pacific headquarters as well as programs in other emerging markets worldwide, helping brands realize cost efficiencies and navigate the operational elements of all live programs, from consumer events to tradeshow stands. Pritchard previously held the role of senior vice president, global client services, and has managed client accounts domestically and abroad, including Audi, Bentley, Porsche, Subaru and Volkswagen. He has served in the industry for more than 25 years.
Meissner’s role has further expanded in Europe, with primary responsibilities including managing the company’s European team and programs, from creative and design through estimating, on-site support and logistics. Meissner previously served as EWI’s regional account director, EMEA, where he managed regionally based support teams for clients including Allegheny Technologies Incorporated (ATI) and Coherent.
EWI Worldwide formally expanded its wholly-owned global footprint in 2006, with the opening of its Asia-Pacific headquarters, located in Shanghai, China, which is currently led by Shirley Li, general manager, Asia-Pacific Operations. It expanded to Germany recently after and today has local representation in over 60 countries worldwide.
Pritchard and Meissner have together played an integral role in the success of EWI’s growing global client programs. For a recent industry meeting in Malta, client Obagi Medical Products needed a trade show experience that would showcase its brand—as well as logistical support to navigate international challenges on the small and exclusive Mediterranean island.
“EWI Worldwide provided an exceptional, first-class design and logistics with the Obagi Medical Products Booth at Dasil,” said Brittany Reynolds, Senior Marketing Manager at Obagi Medical Products. “Overall, we were very pleased with their professional services and management of the project. We will continue to use their services for all major trade shows and meetings.”
Additional 2012 client programs include tradeshow and digital engagement support for automotive supplier Dana Holding Corp.’s international shows, including those throughout Germany, France, Russia and China; support for client ATI at the Farnborough International Airshow in England and at oil and gas industry events in Norway and Abu Dhabi.
About EWI Worldwide
EWI Worldwide strengthens brands by integrating live experiences strategically across all kinds of spaces from exhibits, customer and consumer events to retail stores, visitor centers, live and online activations. The company designs programs as sequences of connected experiences—chapters of the brand story.
For more information, visit www.ewiworldwide.com.
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