Experient Partners With National Confectioners Association, Wins 3-Year Agreement
The National Confectioners Association (NCA) has selected Experient to be their preferred partner for event registration and lead retrieval services for the annual Sweets & Snacks Expo over a three-year term. This partnership enables NCA to leverage the event industry’s most innovative technologies and depth of knowledge to enhance their attendee and exhibitor experiences.
“Experient shares NCA's customer service vision of excellence,” said Jenn Ellek, Director of Trade Communications and Marketing for NCA. “Their technology-focused approach to leveraging customer preferences and business intelligence on our participants was critical in raising the bar on the Sweets & Snacks Expo experience. That’s why we partnered with Experient … because they have the vision, talent and resources to help us meet our objectives long term.”
The addition of NCA’s Annual Sweets & Snacks Expo to Experient’s portfolio casts further proof that Experient is the event industry’s leading registration service provider.
About The National Confectioners Association
The National Confectioners Association fosters industry growth by advancing the interests of the confectionery industry and its customers. Serving as the voice of the industry, the Association advocates for the needs of the industry before government bodies, helps the industry understand and implement food safety and other regulations, provides information to help members strengthen business in today's competitive environment and creates relationships between all sectors of the industry including manufacturers, brokers, trade customers, suppliers to the industry and our consumers. The Sweets & Snacks Expo is unrivaled in new product launches, business building solutions and innovations in merchandising. More than 15,000 qualified professionals attend with global participation from 70 countries. Visit NCA online at www.candyusa.com.
Experient, a Maritz Travel Company, leads the industry as one of the best-known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, tradeshow and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and exhibitions around the world. Visit www.experient-inc.com for more information.
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