Crowd Management Services Upgrades Infrastructure and Poised for Growth
CMS (formerly Starplex/CMS), unveiled a new brand identity, logo and website, celebrating the company’s 30-year history of protecting the fun and signifying its growth plans, and continued evolution as, one of the Northwest’s largest crowd management services providers.
The CMS management team was amidst implementing numerous changes when President Jimmie DeLoretto passed suddenly in 2010. Those plans will come to fruition under the expertise of CMS leadership team Tracy Alexander, Randy Scott and their regional office managers. In September 2012, CMS was purchased by entrepreneurial investors Jeffrey and Lynda Nelson of Queen Creek, Arizona. The Nelsons are passionate about CMS’s service model and future growth plans. Together, with the CMS management team the company continues to grow stronger than ever, with a 12.9% revenue increases since 2010.
“Our management team is using our 175 years of combined history, experience, and institutional knowledge, as well as invaluable client feedback, to inform our future aspirations for CMS. We’ve asked difficult questions, and analyzed trends in our industry to help refine our vision. That new vision shows our continued dedication to a hands-on, responsive approach to client interactions and guest services,” explains CMS Chief Operating Officer Tracy Alexander.
In phase one of the company’s improvements, CMS engaged the creative talent of Portland-based Ideaville Studios to create a new logo and brand image. The new brand identity launched in conjunction with a brand-new, completely responsive website through a collaboration with digital solutions company, Subtext, also of Portland, Ore. As part of phase two, Subtext is creating a custom employee scheduling and information management tool that will make managing CMS’s thousands of permanent and seasonal employees throughout the western U.S. more efficient than ever.
To increase overall efficiencies, CMS recently relocated to a 4600-square-foot facility in northeast Portland on Airport Way. This new facility provides the space needed to centralize and expand employee-training programs. CMS has also completely replaced much of their equipment, including new radios, uniforms, and traffic safety equipment.
These may seem like standard upgrades, but these changes to communications, image, and safety offerings are just some of the ways CMS will continue to protect the fun at events for all kinds of clients, from the University of Oregon and Nike to the North Idaho State Fair & Rodeo and the Special Olympics. All of these infrastructure developments enable CMS to continue offering their exceptional and personalized services to clients—both long standing and new.
CMS has been the Northwest’s largest crowd management services provider for over 30 years, delivering customized guest services, crowd management and security solutions, with an emphasis on prevention, for events of all sizes. They currently serve venues and clients in Oregon, Washington, Montana, Alaska and Idaho. For more information, go to www.cmsprotectsfun.com.