Exhibit Surveys' Trade Show Trends Report Names EXHIBITOR Top Buying Show in America
EXHIBITOR Show has been recognized as the number one show in America for Net Buying Influence. Ninety-eight percent of the show’s attendees in 2012 had the power to specify, recommend, or to make final purchasing decisions, according to the results of Exhibit Surveys Inc.’s annual Trade Show Trends report. This is a three percent increase when compared to
Not only did EXHIBITOR2012 rank highest in Net Buying Influence, but the show also was a Top 10 finisher in Total Buying Plans. Sixty-one percent, an increase of 2 percent when compared to 2011, planned to buy within 12 months of the show,according to Exhibit Surveys.
“These percentages are well ahead of the averages for all trade shows,” said Lee Knight, founder of EXHIBITOR Show and CEO of Exhibitor Media Group, which produces the event. “Over the last ten years, the profile of EXHIBITOR attendees has consistently ranked us among the top shows who have qualified decision-makers with buying power.”
A complete recap of the Trade Show Trends survey will be published in the April issue of EXHIBITOR magazine. Complete information about EXHIBITOR2013, which meets from March 17-21 at the Mandalay Convention Center, Las Vegas is available at www.EXHIBITOR2013.com
Exhibit Surveys Inc. annually produces its Trade Show Trends report. The 2012 results are
based on audience surveys conducted at more than 30 trade shows. Each survey was
administered by mail or online shortly after the show. In most cases, exhibit personnel
were excluded from the sample. Response rates typically ranged from 10 to 40 percent.
EXHIBITOR2013 will meet March 17-21 at the Mandalay Convention Center in Las Vegas. For more information, go to www.exhibitor2013.com.
About Exhibitor Media Group
The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes EXHIBITOR magazine - best practices in trade show marketing. EXHIBITOR also produces EXHIBITOR2013, the trade show and corporate event industry's top-rated educational conference; EXHIBITORFastTrak regional accelerated learning conferences; EXHIBITOR eTrak, live online educational sessions; and GRAVITY FREE, the World's Only Multidisciplinary Design Conference. EXHIBITOR is the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. EXHIBITOR'S web site, www.ExhibitorOnline.com, is the trade show and event community's most comprehensive online resource.