Tom Bowman Gives C-Suite Perspective on Trade Shows at EXHIBITOR2013
Trade show programs are expensive – unless they achieve their marketing goals. Tom Bowman, chairman of Bowman Design Group and president of Bowman Global Change, will present “Don’t Waste My Time: How to make trade shows worth their high cost” at EXHIBITOR2013.
After 30 years of working with CEOs, VPs and Directors at large international corporations, Bowman understands top-level expectations for developing and executing brand strategies. “Upper management sense that trade shows can do more than most people think. They willingly embrace unique, fresh approaches when the strategy fits the marketing goal,” says Bowman.
Bowman will share new ways to get value from the trade show floor during his session on Tuesday, March 19, 2013. EXHIBITOR2013 will be held March 17-21, at Mandalay Bay in Las Vegas. For more information, or to register, go to www.exhibitor2013.com.
About Bowman Design Group
Los Angeles-based Bowman Design Group translates complex ideas into engaging stories. The results are unique and memorable exhibitions, events, multimedia, and print communications for corporations, museums, and other institutions. Clients include the National Academy of Sciences and Scripps Institution (in collaboration with Ed Hackley), Florida Crystals, Domino Specialty Foods, Mitsubishi Electric, Northrop Grumman, Kid City (The Children’s Museum of Tampa), and the FIFA World Cup. Learn more at www.bowmandesigngroup.com.
About bowman Global Change
Bowman Global Change helps organizations make sustainable transformations.
Combining the expertise of renowned scientists, behavioral scientists, and business and government leaders, Bowman Global Change facilitates transitions through education, analysis, planning, communication, and consulting projects. The company is lead by Tom Bowman, an expert in green business, who has contributed his expertise to the White House Council on Environmental Quality, the National Oceanic and Atmospheric Administration, Centers for Disease Control and Prevention, the American Public Health Association and numerous exhibit industry groups. Bowman contributes a monthly “Ask Mr. Green” column to EXHIBITOR Online. For more information, call 562.494.3400 or go to www.bowmanglobalchange.com.
Bowman Design Group Promotes Lee Harrington to President