Gallo to Debut New Branding at EXHIBITOR2013
Gallo, a thought leader in creating dynamic marketing solutions, will launch its new brand identity at the upcoming EXHIBITOR2013 show in Las Vegas.
Since Gallo last attended the EXHIBITOR conference in 2012, the 84-year-old company has been restructured into five core competencies with a systems and personnel framework built around each business unit. These are trade show, events, digital, museum services and permanent installations.
Gallo President and CEO Mary Messuti said, “I believe that our customers benefit from our rich heritage and experience.” She revised the mission statement of the company to reflect the new thinking that is expressed in the new brand, “to deepen our customer’s brand equity while improving their strategic market position.”
According to Don Szabo, vice president Program Strategies, “We work with our clients to support their business objectives, aligning the brand to transform the brand promise into a memorable and inspiring brand encounter.”
He said that Gallo’s goal is to be recognized as a valued partner and resource for companies wishing to engage their customers and capture mindshare, growing their business by bringing their brand to life.
The new brand identity includes a new customer-centric logo and five icons that denote the five business units.
At the show, the Gallo exhibit will highlight the company’s trade show, events, digital and museum core competencies. Visit Gallo at their booth.
For more information, go to www.mygallo.com.
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