Derse Announces New Brand Direction and Messaging

3/15/2007 - Derse, a leader in face-to-face marketing, announced it has implemented a new brand direction. The new image and messaging better reflect the marketing focused approach and the success that Derse brings to its clients.

The new look, which removes the word exhibits from the brand image, embraces their well practiced, broader picture of face-to-face marketing, and better speaks to their complete face-to-face marketing approach. "We strive to deliver a combination that's rare in the industry: the marketing prowess and approach of an agency committed to actually increasing our client's sales, with the credentials of a leading fabricator providing great exhibit and environmental design and program management." communicated Bill Haney, CEO, "On top of that, we are fully accountable, backing our ideas with measurement to ensure we are meeting the agreed upon objectives."

The new tagline, Smarter Wins, supports Derse's approach to client programs; the concept of supplying smarter strategic and tactical program solutions to help clients win in their face-to-face programs.

Derse's new brand direction includes a number of new marketing tools, one of which is a dramatic new website. "Our new website at derse.com is the best place to really see who we are today, understand our breadth of services, and see how we fulfill our customer's goals." said Adam Beckett, President, "At Derse, our resources are mobilized toward a singular purpose - to help clients make smarter moves in face-to-face marketing - and in today's face-to-face marketplace...smarter helps our clients win."

Derse is a complete face-to-face marketing company with a smarter approach to building client sales and managing their programs in trade shows, marketing environments and events. Derse employs more than 400 people in Atlanta, Chicago, Dallas, Las Vegas, Milwaukee, and Pittsburgh.

For more information, go to www.derse.com.



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