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Ian Sequeira of Exhibit Surveys to Present at EXHIBITORFastTrak Atlanta
10/15/2009
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Exhibit Surveys, Inc., the leading
provider of research, measurement, and consulting services exclusively
for the exhibition and event industry announced today that Ian Sequeira,
executive vice president, will lead conference sessions at
ExhibitorFastTrak, Atlanta, GA.
November 11, 2009, 9 a.m. - 10:30 a.m.
Selecting the Right Shows: The Critical Decision
Determining your event mix strategy is critical when making decisions
regarding your show and event participation. This session will outline the
process to help you make the right decisions. Specifically, you will learn
how to:
- Develop your strategy around corporate objectives
- Identify the markets that represent the most potential to you
- Obtain key information from your customers and prospects
- Develop a universe of potential shows
- Obtain and analyze data that will optimize your participation
- Use a free ROI estimator developed for the trade show industry
November 11, 2009, 1:15 p.m. – 2:55 p.m.
Using Surveys to Measure Your Performance in Trade Shows and Events
Your CFO, CMO and Purchasing Officer are all demanding more than anecdotal
information. Providing event performance metrics is now a MUST. This
session will focus on post-event surveys that give you the data to make
sound strategic and tactical decisions. You will learn to provide the
return on objectives that your executives seek. Plus, you’ll get
questionnaire samples you can use right away. We’ll cover:
- The benefits of measuring
- A typical measurement planning process
- Research techniques
- Measuring by Objectives: Map surveys to objectives
- Post-show attendee and lead surveys
- Understanding exhibit performance metrics
- Trade show norms (by industry)
- Solutions to problems determined via case studies
EXHIBITORFastTrak Atlanta 2009
MC2 Learning Facility
Lithia Springs, GA
http://www.fasttrakatlanta.com
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in
conducting market research, measurement, and consulting for the exhibition
and event marketing industry. The company has conducted research on more
than 3,000 exhibitions and events and measured over 10,000 individual
exhibits in all major segments of commerce on six continents. Its clients
represent all segments of the event industry, including exhibition
organizers, exhibitors, private events organizers, suppliers, CVBs and
convention facilities. Be a knowbody® and visit www.exhibitsurveys.com or
call 732-741-3170.
Contact:
marilyn@kronercommunications.com
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