Exhibitor Media Group Partners with TripBuilder EventMobile for EXHIBITOR2010's Mobile Website

3/2/2010 - TripBuilder EventMobile™ announces it has forged a new partnership with Exhibitor Media Group to provide EXHIBITOR2010 attendees with a free leading-edge tool using innovative mobile event trade show technology to maximize their time at the premiere tradeshow industry show at the Mandalay Bay Convention Center, March 15-18, 2010.

TripBuilder EventMobile combines event-specific information -- together with TripBuilder's award-winning city content -- in a user-friendly format that is easily accessible by any web-enabled mobile phone, with no special settings or downloads required.

EXHIBITOR2010's mobile website, powered by TripBuilder EventMobile, is now online at www.ExhibitorMobile.com.

TripBuilder EventMobile includes personalization tools that enable an attendee to easily create personalized Show lists for their schedule ("MySchedule"), booth lists ("MyBooths"), and places to eat & visit ("MyCity"). The product also features a built-in alerts functionality that enables the event organizer to keep attendees posted in real time, and TripBuilder's advanced mapping functionality.

EXHIBITOR attendees will also benefit from features such as access to daily schedules, a searchable exhibitor list, information on evening networking events and more. And EventMobile's "Build MyFloorPlan" functionality enables attendees to easily plan their time on the show floor.

"EXHIBITOR is always looking for ways to make the show more efficient and cost-effective for attendees, and we're impressed with how easy it will be for anyone to use TripBuilder EventMobile's advanced personalization tools," said John Pavek, Vice President of Publishing, Exhibitor Media Group. "Our attendees expect EXHIBITOR to offer more every year, and TripBuilder EventMobile is a new technology that can make every delegate's experience more profitable. And the inclusion of TripBuilder's popular destination content is a big plus as well."

"TripBuilder EventMobile also offers EXHIBITOR the ability to easily communicate with our attendees during the hustle and bustle of the Show," added Pavek. "And since TripBuilder has been a leader in the tradeshow industry since 1988, we knew we could rely on them for outstanding quality and timely delivery."

"Event attendees benefit by receiving valuable event and real-time updates on their handhelds," said TripBuilder President Steven D. Tanzer. "Exhibitors benefit by having a variety of new, cost-effective ways to deliver their promotional messages. And EXHIBITOR 2010 benefits by offering a new technology that enhances the overall experience."


About TripBuilder
TripBuilder, Inc. has been a leading provider of city maps & travel guides for more than two decades. TripBuilder EventMobile is one of the company's mobile solutions that are a perfect compliment to its printed products. Learn more at www.tripbuilder.com or call 800-525-9745.


About EXHIBITOR2010
EXHIBITOR2010 is America's largest exhibition of trade show event marketing products and services. The show will meet from March 14-18 in the Mandalay Bay Convention Center, Las Vegas and feature more than 250 exhibitors occupying more than 50,000 square feet of exhibiting space. In addition to the exhibit hall, the show conference offers 220 seminars, including 70 that are new, and a series of networking events. More than 5,000 attendees from 29 countries are expected. For complete information about the show, visit www.EXHIBITOR2010.com. EXHIBITOR2010's mobile website, powered by TripBuilder EventMobile, is online at www.ExhibitorMobile.com.


About EXHIBITOR Media Group
The leader in trade show and corporate event marketing education, EXHIBITOR Media Group publishes EXHIBITOR magazine - best practices in trade show marketing; and Corporate EVENT magazine - case studies of strategic event marketing. EXHIBITOR Media Group is producer of EXHIBITOR2010 - the world education and learning conference for trade show and corporate event marketers, sponsor of CTSM (Certified Trade Show Marketer) professional certification, and ExhibitorFastTrak - the accelerated learning conference for exhibit and corporate event marketing professionals. EXHIBITOR'S web site, www.ExhibitorOnline.com is the industry's most comprehensive online resource.



Contact:
stanzer@tripbuilder.com