ITN International's BCARD Reader Honored at NFC Forum Global Competition

7/1/2010 - ITN International, provider of a cost effective mobile data management service for trade shows, conferences and events, was named the second place winner in the commercial track of the 2010 NFC Forum Global Competition. ITN International earned this honor for the BCARD Reader–NFC Ecosystem for Events and Trade shows: the first and only dedicated NFC ecosystem designed to manage and enhance the information exchange process at events, trade shows, and exhibitions.

The BCARD Reader–NFC Ecosystem for Events and Trade shows enables attendees with fully functional, NFC equipped Smartphones to share contact information, pay for food, beverages, and goods, and receive the correct conference materials. At a deployment at GSMA’s Mobile Word Congress 2010 in Barcelona, 500 VIP participants received an NFC Smartphone pre-loaded with 75 Euros. The attendees used their Smartphone in lieu of a badge to share information with suppliers, request materials and to exchange contact information with other attendees. Attendees also used their NFC phones to make purchases at 32 retail locations within the convention center—including food and drinks—and employed a wallet feature to check their transactions. The phones also read poster tags and enabled Web content—and were fully functional as phones.

This technology leverages the Smartphone’s evolution into a combination communications device, wallet, and information storage unit. “The NFC Ecosystem makes it easier for attendees and exhibitors to conduct business at trade shows and events. And because it is permission based, users control when and where their information is shared,” says Ivan Lazarev, president of ITN International.

NFC Forum is a non-profit industry association whose mission is to advance the use of Near Field Communication Technology, a permission-based technology where people can receive content or video, exchange contact information, or pay for goods and services with a simple touch of their hand-held device. Currently, ITN International maintains an inventory of NFC-enabled Smartphones and NFC-adaptors for Smartphones. Within 2-4 years, all new Smartphones will come with NFC factory installed.


About ITN International
ITN International provides the exhibit and event industries with innovative and intuitive Touch ‘N Go Event Solutions that simplify and expedite the exchange of information and processing of data. Our registration services, badge printing services, interactive data collection, attendee tracking and mobile NFC-powered two-way information exchange can be implemented à la carte, or as a comprehensive end-to-end solution. For more information, go to www.itn-international.com.



Contact:
ilazarev@itn-international.com

Related News

ITN International Introduces Mobile Event Check-In