ITI Introduces the International Exhibitor Concierge Service

7/22/2010 - International Trade Information, Inc. (ITI) introduces a new service for US Show Organizers - the International Exhibitor Concierge Service™. It is ideal for any exhibition with more than a 10% gap in the renewal/retention rate between US (domestic) exhibitors and international ones. This gap is costing organizers hundreds of thousands of dollars in sales every show cycle.

Two of the primary reasons for this differential in retention rates are foreign exhibitors not being prepared to do business at a US tradeshow, and U.S. Shows can be quite intimidating and complicated for international exhibitors. Not understanding pre-show marketing, booth salesmanship, unions, drayage, display rules, and pipe & drape contribute to a less than satisfactory experience, ultimately leading to lower renewal rates.

With the International Exhibitor Concierge Service™, ITI functions as a show's virtual international office, taking over international exhibitor services and education once the sale is made - including answering phone calls and emails, producing e-newsletters, webinars (or on site "How to Exhibit Successfully in the US" seminars), providing content for the international section of the show's website, consulting with Global Sales Agents and Pavilion Organizers regarding exhibitor issues and even on-site floor management and assistance with onsite renewals.

This service frees up exhibition staff to give better service to domestic clients and helps show managers insure their international business multiplies.


About ITI
ITI has been in the exhibition industry for over 40 years and have owned and produced shows in the US, Canada, Mexico and Latin America. It also works with shows in Asia and Europe. The Principals of the Company are well known global industry speakers and educators. For more information go to www.internationaltradeinformation.com.

Contact:
Stephanie@intltradeinfo.com