Fifth Annual Corporate EVENT Awards The 60-Minute Brand Launch U.K.-based health and beauty retailer Boots Retail USA Inc. brings five of its brands stateside with an hour-long product-launch event, attracting 93 percent of invitees and generating mega media presence in 20 targeted media outlets. Read Article
The New Metric That Matters A new study reveals that marketers are focused on the wrong metrics. The new measure of marketing effectiveness finally places customers at the center of the marketers' universe. Read Article
Event Marketing - Mobile Marketing & Road Shows Learn how to take a marketing program on the road, via a tractor-trailer setup or one of an endless variety of mobile-touring vehicles. Check out our online collection of $5 PDF reprints and free articles for helpful advice, resources, and examples of programs that have hit the road successfully. www.exhibitoronline.com/topics/mobilemarketing.asp
Submit Your Case Study Ideas Do you have an idea for a corporate event case study? Contact Travis Stanton at editor@corporateeventmag.com.
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