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Corporate EVENT magazine
Fifth Annual Corporate EVENT Awards
The 60-Minute Brand Launch
U.K.-based health and beauty retailer Boots Retail USA Inc. brings five of its brands stateside with an hour-long product-launch event, attracting 93 percent of invitees and generating mega media presence in 20 targeted media outlets.
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Corporate EVENT magazine
The New Metric That Matters
A new study reveals that marketers are focused on the wrong metrics. The new measure of marketing effectiveness finally places customers at the center of the marketers' universe.
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Sponsored by:
Barkley Kalpak Associates


Corporate EVENT magazine
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arrow George P. Johnson Acquires JUXT Interactive and MobilePromote

arrow The Design Group-Miami Named Preferred Décor & Production Vendor for 2009 Food Network South Beach Wine & Food Festival

arrow Moss Adds Elissa Decker as Fabric Product Manager

arrow Million Dollar Roundtable and Experient Ink Service Agreement

arrow Exhibitgroup/Giltspur Adds Four to Account Management Team

arrow Freeman Becomes Service Partner for MEET Las Vegas

arrow Kristi Tassone Joins On Location

arrow NMR Staging & Events Brings Home the Ryder Cup Trophy... Hologram Style

arrow AV Concepts, Touch, and Bono Come Together for the Starbucks Mega Show

arrow Experient Introduces Interactive 360 Web Tool for Event Planners

arrow Blue Hive Adds Lisa Moses as Designer

arrow Quicksilver Associates Adds Mark Jadwisiak to Account Team

arrow MC² Introduces New Suite of Online Tools to Help Maximize Trade Show and Event ROI

arrow Maritz Canada Adds Greg Barry as Client Services Manager

arrow Acteva Announces Availability of ActevaRSVP 2.0 for salesforce.com's AppExchange


Read All News   |   Submit Your Latest News

Corporate EVENT magazine
Event Marketing - Mobile Marketing & Road Shows
Learn how to take a marketing program on the road, via a tractor-trailer setup or one of an endless variety of mobile-touring vehicles. Check out our online collection of $5 PDF reprints and free articles for helpful advice, resources, and examples of programs that have hit the road successfully.
www.exhibitoronline.com/topics/mobilemarketing.asp


Submit Your Case Study Ideas
Do you have an idea for a corporate event case study? Contact Travis Stanton at editor@corporateeventmag.com.


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Corporate EVENT Awards: Honoring excellence in event-marketing strategy. View articles featuring 2008 Corporate EVENT Awards winners.

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