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Welcome to the March 11th Update Newsletter, your online resource from EXHIBITOR magazine, bringing you the best practices and newest ideas in exhibit and event marketing.
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EXHIBITOR Magazine12th Annual All-Star Award Winner
Boston Tea PartyMarla Merritt organizes a revolution of sorts for OrthoBanc LLC by orchestrating a tea-party-themed integrated program that brews a 700-percent uptick in show-floor sales and a 145-percent increase in leads over the previous year.
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| February Issue
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Corporate EVENT MagazineQuarterly Report
Industry ProfileAccording to our Industry Profile, a remarkable 63 percent of event-marketing professionals work more than 40 hours per week. Find out more interesting facts about face-to-face marketers and discover where you fit in among your peers.
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| Winter Issue
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Live Video Stream from EXHIBITOR2010Marketing Communications to Social Audience Engagement
Join us for a free online video panel discussion from the comfort of your desk! We'll stream Advanced Learning Session M619: Marketing Communications to Social Audience Engagement, live from EXHIBITOR2010, on Monday, March 15 from 8:00 a.m to 9:30 a.m. PDT. This session will explore how social media is creating a paradigm shift in customer communication, while demonstrating how easy it can be to extend the reach of your face-to-face event by incorporating an online component.
Session Info
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Editor's Reprint of the MonthFabric Fundamentals
With more and more exhibit managers turning to lightweight properties, fabric architecture is as hot as it's ever been. But do you know your Micron Mesh from your Lurex Sheer? This article outlines various tension-fabric exhibit options to help you make informed purchasing decisions without getting fleeced. Sponsored by The Taylor Group. Download the Free PDF
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