Corporate EVENT Update Newsletter

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Three Problems, One Solution: Road Shows
With consumers starved for extra time, suspicious of traditional media, and blasé about conventional events, the road to success sometimes lies on the road itself. Three companies – one selling bras, one dealing in surgical instruments, and one recruiting tourists – discover that these mobile multi-venue events can be wheels of fortune.
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Booking a Celebrity
"We want to make this year's annual distributor conference extra special. We're considering booking a high-profile celebrity or public figure to appear at the event. What can we do to be sure everything goes smoothly?"
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	Keep America Meeting Delivers Petition with 21,000 Signatures to Washington
	Congressional Budget Office Reports 'Travel Promotion Act' Will Reduce Federal Budget Deficit by $425 Million
	Merestone Recognized with Four ISES Arizona 'Zonie' Awards
	MPI to Present 'Obama for America' Campaign with RISE Award for Organizational Achievement
	New Research on Physician Skepticism Toward Healthcare Marketing Methods to Debut at 2009 HCEA Annual Meeting
	Miguel Neves of Synaxis Meetings & Events Receives 2009 MPI Foundation Student Scholarship Award
	Maria Ramos of Association Headquarters Awarded 'Planner of the Year' by Philadelphia Area MPI
	McCants Communications Group Announces Acquisition of It's Just Events
	International Special Events Society Announces the 2009-2010 International Board of Governors
	Tasty Catering Ranked Number One Best Place to Work in Illinois Second Year in a Row
	Steve Holt Launches Blend Event Marketing
	Strong Elite Meetings Alliance Attendance Signals Demand for Meetings
	Smart City Rallies to Highlight Importance of Travel and Tourism
	MeetGreen and the Professional Convention Management Association Announce New Relationship to Promote Sustainable Meetings

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Event Marketing - Sponsorship
An event sponsorship can be an effective opportunity to spread the word about companies and products. But which ones should you choose or offer, and which ones are most effective? Check out our online collection of $5 PDF reprints and free articles to learn the answers to these and other sponsorship questions, and explore sponsorship case studies.

Submit Your Case Study Ideas
Do you have an idea for a corporate event case study? Contact Travis Stanton at editor@corporateeventmag.com.

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Corporate EVENT Awards: Honoring excellence in event-marketing strategy. View articles featuring 2008 Corporate EVENT Awards winners.

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