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January 2010 Feature Articles

 Social Studies Want to know how social-media sites are impacting face-to-face marketing? Check out the results of our 2010 Social Media in Marketing Survey.
Where Do Broken Booths Go? Before you put your exhibit out with the trash, consult this comprehensive booth-disposal guide, complete with tips on everything from diagnosing exhibit life expectancy to common booth-refurbishment and disposal techniques.
To Bee or Not to Bee Impact Unlimited Inc. cross-pollinates a game-show parody with a buzz-themed integrated program that draws a swarm of attendees to its booth like bees to honey during the Healthcare Convention & Exhibitors Association’s Annual Meeting.
Surreal Estate Abyaar Real Estate Development Co. proves black and white are anything but neutral with an opulent 2,254-square-foot exhibit that mesmerizes attendees during the Cityscape Dubai show.
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February 2010 Feature Articles

 12th Annual All-Star Awards Honoring the individual accomplishments of trade show exhibit managers.
Mardi Gras Makeover CareerBuilder Inc.’s Adam Polaszewski takes The Big Easy by storm during the Society for Human Resource Management annual conference with a New Orleans-inspired integrated program that conjures a 65-percent increase in booth traffic.
Custom-Tailored Cost Cutting Do-it-yourself gumption and cost-cutting savvy helps Doreen Paquette keep a major industry trade show on Wacker Chemical Corp.’s docket and saves $57,450.
Fighting Words Lorna Pierno delivers a one-two punch, including boxing matches and fight-themed giveaways which generate $1 million in sales for Xirrus Inc.
Boston Tea Party Marla Merritt organizes a revolution of sorts for OrthoBanc LLC by orchestrating a tea-party-themed integrated program that brews a 700-percent uptick in showfloor sales and a 145-percent increase in leads over the previous year.
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March 2010 Feature Articles

 Industry Outlook The recession is over, but we're still experiencing the economic aftershocks. Find out how your 2010 financial forecasts compare to the rest of the industry.
Seven Staffing Strategies Fed up with booth staff behaving badly, Ronald Marien of Agfa Graphics N.V. takes matters into his own hands and whips them into shape.
International Exhibiting Guide Packed with tips on everything from etiquette to logistics, this valuable guide walks you through exhibiting in Barcelona, Beijing, and Melbourne.
Super Size Me Bigger is usually better, but what if all you’ve got is a 10-by-10 exhibit? Have no fear. We’ve compiled six tricks of the trade that will help your small booth make a big impression.
Smoke Signals R.J. Reynolds Tobacco Co. turns its exhibit at the National Association of Convenience Stores convention into a larger-than-life billboard that draws nearly 69 percent more visitors than the previous year.
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April 2010 Feature Articles

 Transportation Tutorial There’s more to shipping your exhibit than filling out forms and signing on the dotted line. Become well versed in the nuances of booth transportation with this primer, which explains the transportation options available, along with their pros and cons.
Training Day Following a decision to unite six companies under a single corporate umbrella, Ply Gem Industries Inc. hits a home run with pre-show training sessions that transform its staffers from rookies to seasoned pros.
Survey Says Given a still-shaky economy and increased budget scrutiny, the cost of exhibiting continues to be a point of contention. Check out the results of Exhibit Surveys Inc.’s 2009 Trade Show Trends survey to discover if trade shows are still worth the investment.
Trash-Proof Press Kits To help your company generate media coverage at your next big show, peruse this collection of six press kits that delivered their messages effectively and compelled us to haul them home.
Up in the Air Sikorsky Aircraft Corp. gives its exhibit wings at the 2009 Heli-Expo. The 80-by-180-foot booth features full-size helicopters on platforms tilted at a pitch of 10 degrees, cantilevered conference-room structures, and tension-fabric ribbons that soar overhead like vapor trails.
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May 2010 Feature Articles

 EXHIBITOR Magazine’s 24th Annual Exhibit Design Awards Honoring the best trade show exhibit designs in the world.

Editorial What Did You Expect?
Exhibiting 101 Portable/Modular Exhibits
Plan B The Guitar Hero
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June 2010 Feature Articles

 State of the Industry The Center for Exhibition Industry Research’s seventh annual CEIR Index indicates an unprecedented decline in net square footage, trade show attendance, the number of exhibiting companies, and show-related revenue. Consult the report to determine how your industry sector held up during the Great Recession of 2009.
Party Like a Rock Star Creatacor Exhibits and Displays Inc. uses a music-themed integrated program to turn casual listeners into die-hard fans.
Refurb Madness Is your booth in need of a cost-conscious makeover, but you don’t know where to start? You’re in luck. We asked eight industry experts to weigh in with inventive yet inexpensive ways to breathe new life into a tired exhibit.
A Novel Approach Members of our Editorial Advisory Board offer their recommendations for our second annual Summer Reading List, which includes everything from straightforward event-marketing manuals to books about communication and various leadership styles.
Kitchen Confidential A demo kitchen and four suites comprising porcelain floors, crystal chandeliers, and a canopy of twigs highlight USA’s high-end line of appliances.

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July 2010 Feature Articles

 EXHIBITOR Magazine's 24th Annual Salary Survey After struggling to get through the Great Recession, it appears the exhibition industry is starting to gain some much-needed traction. Average base salaries increased by 3 percent over last year, and additional compensation is up by 2 percent. However, the single-digit increases have done little to boost morale, as the number of respondents who reported being “satisfied” or “very satisfied” with their jobs hit a five-year low, down 8 percent since 2009.
Floor Bored? Tired of conventional exhibit flooring options? We’ve compiled six alternatives to blasé berber and ho-hum hardwood that are sure to leave you floored.
2010 Product Design Awards Winners Our second annual competition honors excellence in exhibit- and event-related product design.

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August 2010 Feature Articles

 EXHIBITOR Magazine's Seventh Annual Corporate Event Awards Honoring excellence in event-marketing strategy and execution.
Pullmantur Stays Afloat To buoy its customer database and increase cruise bookings, Spanish company Pullmantur S.A. embarks on a multicity tour that provides attendees with a bona fide cruise experience and generates 9,100 new leads.
No Client Left Behind Exhibit and event firm Czarnowski lets its clients set the agenda for an educational forum that focuses on trends in face-to-face marketing. In the process, the customer-centric event strategy strengthens client relationships and generates $200,000 in revenue.
Sip and Learn To grow market share, The Robert Mondavi Winery tours the country with an event that pairs wine tastings with educational sessions.
Defying Reality Cisco Systems Inc. increases attendance at its user conference by incorporating a virtual version.
P.F. Chang’s On-Par Event Looking to increase its loyalty-program enrollment, P.F. Chang’s China Bistro Inc. leverages its relationship with a little-known PGA golfer for an event that garners a 20-fold increase in program membership.

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Note: Articles from EXHIBITOR magazine issues published in 2009 and earlier are available individually for download in the Article Library.

If you wish to obtain magazine back issues from 2009 and earlier, please contact Becky at bparkhurst@exhibitormagazine.com