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Planning
Intelligent Design
Here are a few steps you can take to make sure you are satisfied with your exhibit house's new design:
- Involve all decision-makers. Get everyone on board up front to avoid an awkward situation when someone comes in with key information at the last minute.
- Clarify your parameters. Give your designers clear, detailed information about your trade show objectives. In the request for proposal (RFP), include your overall goals, brand information, target-audience needs, and exhibit-program basics.
- Reveal your budget. Share your architecture, graphics, and construction budget with your exhibit house, along with your installation and dismantle, transportation, and storage numbers. Ask your exhibit house to share its expected costs as well.
- Communicate your aesthetic tastes. Give your designers photographs of your current exhibit with explanations of its good and bad points. Also, provide photographs of other exhibits that your company likes or dislikes.
- Work directly with your designers. Designers are one of the major keys to achieving a successful exhibit solution. Face-to-face communication helps them understand who you are and what you want.
- Hold regular meetings. The kickoff meeting and subsequent design meetings will steer the direction of your design solution. Your involvement in the design process from start to finish will make your final solution more successful.
- Kent Jones, vice president of marketing, Derse Exhibits, Milwaukee, WI
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