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Give it Away
Seven effective giveaways that will attract attendees and positively impact your company's bottom line. |
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Olfa's Retro Fix
Utility-knife maker Olfa Corp. slices through its competition with a keen strategy of pre-show mailers, themed exhibits, whimsical stickers, roving crowd gatherers, and snappy at- and post-show giveaways. |
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The Pucker-Up Promotion
Snugz USA Inc. savors the sweet taste of success with a mystery-flavor promotion that generates a whopping $1 million in business. |
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Once Upon a Trade Show
EWI Worldwide's Mad-Libs theme touted their storytelling expertise by literally building attendee's ideas into their strategy. |
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Testimonial Tactics
From graphics to hospitality events, six tried and true strategies for using customer testimonials at your next show. |
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Food for Thought
MG Design's gourmet cooking theme turns their creative expertise into a memorable experience, and a 26-percent increase in leads. |
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Game Plan
The Medicines Co. uses an in-booth computer trivia game to educate attendees, gather information and quadruple attendee interactions. |
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Lego Land
Cramer's "building connections" metaphor comes to life with a Lego-centered promotion that exceeds goals by 100 percent. |
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Little Black Box
Inquisite Inc.'s black-box mailer coaxed recipients to provide information and experience a product demo two weeks before the show. |
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Pause Marketing
Derse Inc's calming experiential exhibit offered attendees a break and, perhaps, gained their unprecendented focus. |
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The Money Pit
Interbank FX LLC creates an on-floor trading pit to win over wary foreign-exchange traders and quadruple booth traffic. |
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The Perfect Storm
To make a splash with its hurricane-proof windows Veka Inc. brews up a storm so attendees couldn't miss the product benefits. |
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Booty Call
ScanAlert Inc.'s pirate-themed promotion sent booth visitors to 14 partner exhibits with a ripple affect throughout the show floor. |
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Cause and Effect
Eight exhibitors demonstrate how cause-related marketing in your exhibit provides cold hard results along with philanthropic warm fuzzies. |
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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Coming Out of Hiding
Mossy Oak Inc. draws attendees by re-creating the environment they love on the show floor, with a 130-percent increase in traffic. |
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Trash-Proof Press Kits
Seven press kits that not only delivered their messages effectively, they also impressed our jaded journalists who hauled them home. |
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Foot Traffic
With a little marketing saavy, a steep learning curve, and $25,000, Linda Spann's new product launch generates $100,000 worth of orders. |
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Monster Takes Las Vegas
Monster Worldwide moves from low-profile extravagances to high-visibility giveaways that turned attendees into billboards. |
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The 12 Dumbest Things to do With Giveaways
A guide to common giveaway blunders and how you can avoid them. |
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Change Your Stripes
Does your exhibit need to stand out, or blend in? How to evaluate a show environment and plan your statement. |
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Rebel With a Cause
Bentley Systems Inc.'s Huw Roberts defies convention, shifting his strategic goals to quantity, not just quality. How he made it work. |
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Scents and Sensibility
ScentAir Inc. proves once again that attendees prefer product experiences over demos with their appeal to visitors' senses. |
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The Little Exhibits That Could
Five exhibitors prove you don't need a gargantuan budget when you have a big idea. |
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Caught on Camera
Seven ways exhibitors turned attendees into stars of the small screen to build traffic, solicit testimonials, and demonstrate products. |
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Home Improvement
Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees. |
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Bling's the Thing
3D Exhibits Inc.'s booth-makeover contest, that generated nearly 41,000 votes and 60 percent more sales leads than expected. |
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Games People Play
Nine companies hit the jackpot with casino-themed trade show promotions, generating traffic, increasing sales leads, and more. |
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Oral Hijinks
Colgate-Palmolive Co.'s radical shift to "edutain" dental professionals attracts more than 5,000 attendees. |
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Battle of the Bolts
Interlake Material Handling's attendee competition demonstrated their product and exceeded lead goals by nearly 70 percent. |
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Truck Stop
How Plaisted Cos.' brainstorming session produced a miniature fleet of Tonka trucks to double leads. |
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A Mute Point
Derse Inc.'s "Not a Peep" campaign increased traffic by 49 percent and captured 30 percent more qualified leads. |
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Intel's Core Competency
Intel Corp.'s hands-on, make-it-relevant method simplifies its complex Core 2 Duo processor and attracts 85,000 attendees. |
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Marketing with Martians
Blue Telescope uses their own interactive media to garner an out-of-this-world 317-percent increase in qualified leads. |
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Music to Their Rears
Napster Inc. did good by doing bad, teasing customers with a strip show that drew twice its goal of 500 visitors a day. |
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Natural-Born Killers
Astellas Pharma US Inc.'s killer campaign attracted and educated 1,500 physicians.. |
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Project Runway
BASF AG's turns their raw-materials into a slightly-irregular fashion show resulting in a 95-percent increase in sales leads. |
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Risky Business
Global risk-management, insurance, and consulting firm Aon Corp. educates attendees with a game of Risk. |
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A Panoramic Prescription
Amgen Inc. and Wyeth Pharmaceuticals strategic offense protects brand loyalty with a little movie magic. |
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Health-Care Honky Tonk
Healthcare Management Systems Inc. tips its hat to the Grand Ole Opry, tripling leads and landing a contract worth $1.7 million. |
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How Green Are Your Giveaways?
From buying organic to recycling everything in sight, the whole world is going Green. But what about your giveaways? |
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Pack Mentality
Four Exhibitors Harness the Power of Partnerships |
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Choose Your Own Adventure
To demonstrate its key differentiator, MG Design Associates invites attendees to create their very own space. |
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Presentation Pointers
Ten tips to help you make the most of your company's next in-booth presentation. |
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Exhibit in Overdrive
Florida Power and Light Co.'s goes full throttle with a budget-minded NASCAR-inspired video game . |
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What About Bobbleheads?
Jim Brodo employs 7-inch-tall salesmen to create a tradition that increases leads by 1,367 percent. |
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Bait and Pitch
Fish Software's razor-edge technology pre-qualifies attendees and recognizes key prospects the minute they enter the exhibit. |
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Recipe for Success
ProQuest savors the flavor of success by tantalizing attendees' taste buds and generates an 86-percent lead increase. |
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Lumpy Mail Gets Read
Tired of two-dimensional direct mail tactics? Here are five 3-D campaigns with tips to take your mailers to the third dimension. |
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Time of Possession
Komatsu America Corp. 's sports-themed activities keep attendees inside its exhibit, doubling sales leads in the process. |
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The No-Surprise Party
1220 Exhibits' unique take on a time-honored celebration, the "no surprises" party nets the best present of all, doubling RFPs. |
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Bell of the Ball
Bell Helicopter Textron Inc. builds suspense and then delivers with a product launch that nearly triples at-show sales at Heli-Expo 2006. |
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Everything Matters
3D Exhibits' "attention-to-detail" promotion snags eight big-budget opportunities by focusing on their customers' detail driven jobs.. |
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Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions and exceed its lead goal by 100 percent. |
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More Than S'mores
Exhibit Works Inc. takes the story-swapping campfire experience upscale and triples traffic compared to the previous year. |
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Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
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A Quality Education
Exhibitgroup/Giltspur's life-sized board game educates attendees on the value of quality and increases leads by 50 percent. |
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Forget Me Not
From crackerjack staff to dazzling demos, six companies earn marks in Exhibit Surveys annual Most-Remembered Exhibits study. |
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Game Show
HP marries its conservative approach to trade shows with a new acquisition's bells and whistles strategy. The result? Sizzle with substance. |
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Unplug and Play
First-time exhibitor Hopscotch Technology turns a shoestring budget and a bad location into a successful new product launch at CES. |
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Multipurpose Mailer
XMPie Inc. uses email and response URL software to contact their target market, qualify leads, and pre-schedule demos. |
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The Intangible Experience
Siemens Medical Solutions uses an imaginary grandmother's story to bring its software solutions to life, and double leads. |
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All-Star Awards Buzz on a Budget
GeoLearning's Web based twist on classic promotions drives 80 percent of attendees to interact with their brand. |
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All-Star Awards Feed the Bottom Line
Farm Credit Canada's reinvented sponsorship harvests a 50-percent sales increase and a literal hill of beans. |
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X Marks the Spot
X-Rite Inc.'s creative on-site promotion hit on some unlikely places to advertise at PRINT 05. Survey results show what worked best. |
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Saving Lost Customers: Inspiration from the Home Depot
Word Distribution adopts a customer advocacy strategy to create an educational experience. |
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When in Doubt, Use Penguins
Magnussen Home Furnishings builds a simple giveaway into a formidable PR campaign for a 20-percent increase in traffic. |
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EXHIBITOR Magazine's Eighth Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions |
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I'll Believe It When I See It
Six product demos that prove their claims right before your very eyes. |
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Press Pass
Tips from the press on how to get their attention at a trade show. |
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Start Spreading the News
Six ways to maximize trade show press opportunities. |
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How to Write a Post-Show Report
The comprehensive evaluation that will complete your trade show strategy. |
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Monster: Here, There, and Everywhere
To market its services at an HR trade show, Monster grew larger than life and devoured the entire city. |
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Movers and Shakers
Ten exhibits that used movement to draw attention. |
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Anatomy of a High-Response Direct-Mail Campaign
Five pre-show promotions that motivated recipients to open, read and respond. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge. |
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The Selling Power of Retro
Informal market research supports this authentic gas-station exhibit. The result: a 50-percent increase in sales. |
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Sizzle Awards False Alarm
A fire-alarm direct mailer sparks a smokin' 95-percent return rate. |
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Sizzle Awards Graffiti by the Foot
Ride Snowboards Co. uses graffiti artists to attract over 3,000 retailers, wow industry press, and polish its brand |
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Sizzle Awards Mirror, Mirror
Matrex Exhibits uses image consultations to lure attendees to its booth for conversations averaging 12 minutes each. |
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Sizzle Awards Turf's Up
New to the golf market, Georgia-Pacific shoots a 12-percent return with its shady direct mailer. |
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Sizzle Awards Twist and Tout
An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected. |
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It Was Bold. It Was Daring. It Required Tuxedos.
How the Bluetooth Special Interest Group drove attendees to its members' exhibits. |
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Exhibitor Lounge Act
How to make an exhibitor lounge sponsorship pay off. |
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It's Hard to Ignore a Man on Fire
Extreme trade show demos offer the possibility of traffic-stopping drama...or show stopping failure. |
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Giveaways That Keep on Giving
The difference between a giveaway and a throwaway can be as simple as a jalapeno jelly bean. |
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Caution Filling is Hot!
EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions. |
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Goodwill Gains
Companies that combine philanthropy and exhibiting are getting a lot more back than warm fuzzies. |
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Real Tattoos And Other Extreme Promotions
Four exhibit promotions that blur the line between reality and virtual reality. |
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RSVP
Invitations that sail past the mailbox clutter. |
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Different Strokes: A Low-Cost Small Exhibit Makeover
Industry experts offer a primer on 10-by-10's done right. |
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Lost in Space
12 ways to overcome a bad booth location. |
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Trends in Giveaways: What's In What's Out
Market-focused promotions are replacing trinkets and trash as the giveaway strategy of the hour. |
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When Lead Counts Drop
Falling lead counts are a symptom. The trick is to diagnose the disease. |
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2002 Sizzle Awards
Seven winners for excellence in trade show promotions set fire to attendance figures, audience feedback, and leads. |
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The 12 Dumbest Things to Do With Giveaways
And smarter things to do instead. |
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Sizzle in Action
This year's winners of Exhibitor's annual awards are honored not so much for novelty as for great execution. |
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Boost Your Booth Traffic Electronically
Use the Internet to draw pre-qualified crowds at your next show. |
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Demolition Demo
Rubbermaid beats the living daylights out of its own products to show it doesn't just talk a good game. |
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What's the Right Giveaway?
Freebies evoke responses. But how do you get the responses you want? |
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Adventure Exhibiting
Inventa's Everest Environmental Expedition spawns a climbing experience exhibit. |
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In-House or Outsourced?
Use this formula to determine the most cost-effective way to create your next promotion. |
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Everywhere, But Nowhere
Beatnik's non-exhibiting strategy creates a hip scene and show-wide visibility. |
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Lead Forms You Can Count On
Improve your trade show results by creating a better information-gathering card. |
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Lessons Learned The Hard Way
Learn from three marketing missteps to avoid strategic mistakes. |
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2000 Sizzle Award Winners
The jury's top picks for this year's outstanding trade show marketing promotions. |
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Interactive Integrated Marketing
Take your Web events pages to the next level. |
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Mission Possible
Integrate Web-based promotional strategies into your next campaign. |
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Intel's Integrated Assault
Web based events pages are invaluable in creating a buzz before and after the show. |
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Promoting Your Presence
Understand your marketing options with this guide to pre-show, at-show and post-show promotion strategies. |
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Direct Savings on Direct Mail
21 tips for saving money on your next direct mail campaign. |
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3M's Nine-Part Promotion
3M's powerful integrated solution creates a high visibility to cost ratio |
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Developing a Presentation Plan That Works
Use presentations to drive actionable results. Here's how to explore options and fashion the right message. |
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Four Trade Show Myths Dispelled
Focus on the facts to keep your trade show program rooted on solid ground. |
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Web-Based Promotion Strategies
How Muse Technologies uses the Web as the ultijmate branding tool. |
