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Lead the Way
Ten tips to help you increase lead fulfillment and protect your trade show program in the process. |
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Beyond the Fishbowl
Doug MacLean's step-by-step guide for using lead forms to collect a myriad of data for internal stakeholders. |
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Forget Me Not
From crackerjack staff to dazzling demos, six companies earn marks in Exhibit Surveys annual Most-Remembered Exhibits study. |
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9 Simple Fixes 10 Times the Sales
About to give up on trade shows, Paul Fazio hired a consultant whose eye-opening analysis resulted in nine changes that doubled leads, and generated $4 million. |
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Paper vs. Electronic
The luddites square off against the technophiles on paper vs electronic lead systems. |
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How to Write a Post-Show Report
The comprehensive evaluation that will complete your trade show strategy. |
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How to Measure the Value of a Trade Show Program
Coca-Cola's four-step process based on metrics used by sales, marketing, finance, and PR. |
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All-Star Awards: 1-Percent Solution
Bob Milam focuses his promotion, exhibit, and staff on key customers – to the tune of $750,000 in sales. |
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All-Star Awards: Keeping Score
Lisette Riveira of Florida Power & Light Co. evaluates a program of 39 annual shows, trims her calendar by 69 percent and boosts leads from zero to 200 per show. |
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All-Star Awards: Online Anytime
Cisco Systems Inc.'s Networkers Conference goes online, attracting 300 new users and adding value for attendees |
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All-Star Awards: Rerouting FedEx
Camille Ellison consolidates five operating company's into one trade show program to increase leads by 500 percent. |
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All-Star Awards: ROI Reboot
Hewlett-Packard's Glenda Brungardt initiates automated measurement to provide analysis on over 400 shows. |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates a PDA guided tour that increases sales leads by 216 percent. |
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The Best Remembered Exhibits of 2003
Which booths do trade show attendees remember most – and why? Find out in this summary of the annual memorability survey from Exhibit Surveys Inc. |
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The Cost of Cancellation
Tekelec's Noreen Jurek uses an impact statement to help management decide on show cancellations. |
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ROO: The True Measure of Exhibit Success
How to measure success using return on objectives. |
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Total Recall
Memory experts reveal six key factors that influence how well (or how poorly) show attendees remember your exhibit. |
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Are Trade Shows Really Worth It?
The answer is a resounding YES. Exhibit Survey's latest audience survey confirms that trade shows attract real buyers. |
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Using Audits to Improve Exhibit Performance
Seven steps to determine whether your exhibit measures up. |
