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The Booth
Wore White
Nothing beats stark white flooring for making your exhibit elements pop, but traditional white vinyl typically has an off-white or ivory cast, or comes in narrow rolls that are inconvenient for trade show applications. But the new White-Ten flooring from The Inside Track is a true white vinyl, available in 10-foot widths for quick installation in booths small or large. The vinyl is treated with an anti-stain coating that will resist scuffs and other marks, even from car tires, for three to five years, and it's stain resistance can be refreshed with a roll-on top coating that will stretch its lifespan even farther. Because the material is solid-through color and not lamination, the vinyl will not delaminate and is completely recyclable.
Contact: The Inside Track, Atlanta, 888-806-7308, www.theinsidetrackinc.com
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Marketing Massage
It can be hard to capture the attention of show-floor-weary attendees, unless you're offering free massages in your booth, that is. You'll create a captive audience when you treat booth visitors to a few minutes in the Restin X-1, a robotic massage chair with rolling, kneading, and compression movements that were specifically designed for trade show and event environments. A touchscreen about the size of a smartphone on the armrest is tilted towards users, allowing them to set certain massage functions and view digital advertisements during their massage. Administrative functions include the ability to program branding and digital advertisements to display on the touchscreen, and preselect the duration of chair massages.
Contact: Restin, Arlington, VA, 703-224-8196, www.restinchairs.com
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Tee Time
Bags of branded golf tees are a popular tchotchke, but their life span is typically about as long as the first swing or two on the tee box. Thanks to Eco Golf, however, your brand can live on for a whole season when you give away Advertees, an environmentally friendly tee with a life span 50 times that of ordinary wood. Made from recycled polymer, Advertees are virtually unbreakable but entirely biodegradable.
The smooth surface provides a superior print quality that will last as long as the tee does, and packaging options include biodegradable poly bags for five or 10 tees, or clamshells with custom-printed inserts for quantities of 10 or 30.
Contact: Eco Golf, Knox, IN, 888-326-3003, www.ecogolf.com
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62017 - The @show Experience: Understanding the Essentials of Exhibit Design
CTSM
304 - Content + Interactions: A Formula for Effective Marketing Impact
CTSM 5
10817 - How To Measure the Value of Trade Show Participation ‑ Part I: Basic Concepts
CTSM
109 - How to Measure the Value of Trade Show Participation ‑ Part II: Practical Application
413 - Managing Up ‑ And Beyond
