"The likelihood of ripping fabric is considerably less than that of creasing or breaking a rigid graphics panel."
– Tom Bookout, vice president, sales and marketing, Radius Display Products
"Different fabrics provide improved detail resolution, backlighting capabilities, wrinkle resistance, stain resistance, image projection, and fire-retardant qualities."
– Karen Gauthier, solutions product manager, Skyline Exhibits Inc.
"As with any design element, don't use fabric just to use it."
– Michael Kurilec, managing director, Expolinc Corp.
"Fabric exhibits have gone from basic pipe-and-drape-type structures used in the background to the forefront."
– Jim Knoche, exhibit component sales, Lawrence Fabric Structures Inc.
"I have seen failures where a traditional exhibit-design approach has been awkwardly transformed into fabric to cut costs."
– Jerry Firbank, group creative head, Pico Global Services Ltd.
"For a lightweight, vibrant presentation, fabric is a great choice. To project an image of gravitas, other materials might be more appropriate."
– Tom Bowman, president, Bowman Global Change
"We advise our clients to handle their fabric like they handle their brand – white glove treatment all the way."
– Gloria Clark, owner, SoftSpace Inc.
"We are used to fabric – we touch it, we wear it – so in a marketing environment we relate with it on a very personal level."
– Alphons du Toit, CEO, Triga Systems International
"Fabric contorts to different shapes, sizes, and configurations, whereas other materials are more limiting."
– Jerry Samuels, CTSM, manager, conventions, Bayer HealthCare
"Where fabric was once a small percentage of exhibits, it's now the focal point of exhibits."
– Dan Patterson, executive vice president of business development and chief marketing officer, Moss Inc.