WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Marketing
& Promotion
Media
& PR
Presentations
& Demonstrations
Exhibit
Promotions
Social Media
Marketing
Integrated
Marketing
Sizzle
Awards
Case
Studies
exhibitor q&a
Help!
social media
Our exhibit-marketing program incorporates Facebook, Twitter, and LinkedIn, but now Pinterest seems to be a big player on the scene. What is it, and why do people use it?


In its simplest form, Pinterest is a virtual bulletin board. People (and companies, organizations, groups, etc.) locate electronic content that they find interesting or useful and "pin" it to their Pinterest boards. Each user can create, organize, and manage multiple boards, most often by topics, e.g., gadgets, fashion, home improvement, automobiles, food, wedding ideas, etc.

Since Pinterest is an open platform for information sharing, you can search and browse other people's boards at will, and "repin" their content onto your own boards without obtaining permission. Plus, you can "follow" boards, allowing you to see pins from these boards on your Pinterest home page.

Unlike Facebook, Twitter, and LinkedIn, Pinterest is entirely image driven, as you can't post any messages without an image. In fact, some experts suggest that in the right hands, this characteristic can draw in more potential customers than the big three, which are mostly focused on the person or firm doing the posting. In essence, Pinterest says, "Here's a cool thing you might like;" whereas, most other social-media platforms say, "Look at what I've accomplished and how cool I am."


— EXHIBITOR Staff



Help Wanted
Send your tough questions about exhibiting to Linda Armstrong, larmstrong@exhibitormagazine.com.

Share this article:
 
you might also like

courses
FIND IT - MARKETPLACE
Installation and Dismantle
CEP LaborSource
Exhibit Producers
3D Exhibits
Exhibit Producers
Matrex Exhibits
Exhibit Producers
The Taylor Group
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott