WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
gold award
Category: Experiential Exhibit   Exhibitor: D'art Design Gruppe GmbH   Design: D'art Design Gruppe GmbH, Neuss, Germany, 49-2131-40307-0, www.d-art-design.de  Fabrication: Projektpilot GmbH, Neuss, Germany, 49-2131-40 307-0, www.projekt-pilot.de  Show: EuroShop, 2014  Budget: $500,000 — $749,000  Size: 47-by-55 feet

PHOTOS: D'art Design Gruppe GmbH
Wood Working
By Linda Armstrong

Good designers are like children with a box of Crayolas; they can't wait to whip out their creative tools and go to town. Great designers have just as many tools and are equally as eager to use them. But what separates good from great is the latter's ability to edit — and to employ a level of restraint that transforms haphazard scribbles into works of art.

By the looks of its exhibit at EuroShop 2014, D'art Design Gruppe GmbH employs a bevy of great designers. The architectural-design and communication firm chose the theme of "Undo" for its exhibit. Managing director Freddy Justen explained the concept: "Design is a process of trial and error, and planning and unraveling, so successful design requires doing and undoing your ideas."

Five massive unfinished pine walls formed the base of the 18-foot-tall structure, while three "blocks" of equal size seemed to be stacked atop and merged within the base, forming a Jenga-like assembly.



Inside, attendees discovered a table littered with hundreds of blocks, many of which had been stamped with words such as "change" and "simplify." As some attendees constructed wooden towers, others used any of the 20 tablet PCs on the table that bore the word "Undo" on their screens. When pointed at any of the Quick Response (QR) codes printed on the booth's walls, the tablets revealed animated sketches, augmented-reality renderings, and videos that reiterated the theme.

Hailed by Exhibit Design Awards judges as "the epitome of clean, conceptual design," the booth maintained a natural yet minimalist feel through a sparse use of furniture and light fixtures, as well as limited graphics applications. Crafting an organic and interactive design, D'art demonstrated both its creative capabilities and its power of restraint. Ultimately, designers outdid themselves via an "undone" design. E


Building Blocks
Designers stacked eight enormous walls made of unfinished pine atop each other to create a massive 2,585-square-foot structure that towered more than 18 feet tall. Inside the brightly lit exhibit space, attendees discovered sophisticated interactive technology paired with hundreds of low-tech, tactile wood blocks.





you might also like
courses

FIND IT - MARKETPLACE
Audiovisual Equipment
AV Dimensions, Inc.
Carpet
Xpert Trade Show Carpet
Exhibit Producers
Nomadic Display
Augmented Reality
Interactive Entertainment Group
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott