WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
photo gallery
Client: Kawneer North America, an Alcoa Inc. company, Norcross, GA
Design/Fabrication: Exhibitus Inc., Tucker, GA
Size: 30-by-50 feet (1,500 square feet)
Estimated Cost: $450,000
Estimated Cost/Square Foot: $300

PHOTOS: Padgett and Co. Inc.
Ahead of the Curve
By Kelli Billstein

Architect Zaha Hadid famously said, "There are 360 degrees, so why stick to one?" When it came to designing its exhibit for the American Institute of Architects show (AIA) in Chicago, Kawneer North America, an Alcoa Inc. company, couldn't have agreed more. In fact, the architectural products and systems manufacturer worked with Tucker, GA-based Exhibitus Inc. to custom build a booth whose uber-curvaceous components were modeled after Hadid's award-winning, serpentine structures.


Round About
Kawneer North America's exhibit featured a 14-foot-high central tower that utilized products from Kawneer, Traco, and Reynobond/Reynolux – serving as an example of the three brands' products working in beautiful synchronicity. Meanwhile, the rounded edges of the kiosks and reception desk gave a nod to the Kawneer logo.

The resulting exhibit featured multiple eye-catching, Hadid-style flourishes. Everything from the sweeping 46-foot-long boomerang-shaped overhead canopy to the 14-foot-high central tower was painstakingly crafted, incorporating custom wooden ribbing to support curved, white laminated panels.

Inside the exhibit, visitors learned how the product sets of three sister brands – Kawneer, Traco, and Reynobond/Reynolux – worked together. Attendees followed the two-toned charcoal and taupe carpet inlay, which mirrored the curve of the 12-foot-high canopy, and found themselves amid Kawneer's many offerings contained in an interactive segment of the exhibit. Five kiosks presented cutaways of products, such as a slice of Kawneer's new 1620/1620 SSG curtain wall system, and each kiosk displayed a tablet loaded with the full range of available products, which attendees were free to peruse.

The exhibit's real tour de force was a 10-by-12-foot video wall comprising nine 46-inch screens. Using a tablet loaded with an app created especially for this segment of the exhibit, attendees created architectural plans using Kawneer, Traco, and Reynobond/Reynolux products. Their inventive ideas were projected onto the video wall for all to see, showcasing the company's products in various applications. After the show, Kawneer emailed the plans to attendees as both a memento and a personalized sample of what's possible when Kawneer's products pair with those of its sister brands.E



Share this article:
 
you might also like

courses
FIND IT - MARKETPLACE
Computer Rental
Rentacomputer.com
Rental
Downing Displays
Exhibit Producers
Hamilton Exhibits, LLC
Rental
Xibeo
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott