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best of 2015
Best of 2015
The calendar may say that a new year is upon us, but it's not too late to take a look back at EXHIBITOR's 15 most popular case studies, how-to guides, and more (based on Web traffic) from 2015.

15. Going Global?
Thinking about packing your crates and heading overseas to exhibit? Read this research piece to find out where other U.S. companies are exhibiting in hopes of cultivating relationships with foreign prospects and increasing sales. more…

 
14. The $700 Search-Engine Strategy
Exhibit marketing doesn't start and end when attendees enter and leave the convention center. Learn how the marketing manager at a small franchise used a simple online-advertising tactic to generate big results. more…

 
13. Budgeting Stats and Formulas
Need to develop a ballpark budget for an upcoming show? Don't take a wild guess on prices or cite out-of-date rates. Instead, reference this handy guide, complete with industry averages and rule-of-thumb calculations for everything from the time needed to install a 20-by-20-foot booth to the cost of a hotel room in Mexico City. more…

 
12. Calling it Quits in Five Easy Steps
Breaking up is hard to do – especially when your relationship with your exhibit house has run afoul. This guide outlines each step from packing up your exhibit properties to moving in with a new trade show partner. more…

 
11. The 2015 Portable/Modular Awards
At last, these flexible, highly customizable, economical, and beautiful exhibits have their own spot in the limelight. Read all about the winning booths, which were evaluated by a panel of expert exhibit designers and marketers. more…

 
10. Hyundai's Killer Campaign
What do blood, guts, and exhibit-marketing glory have in common? They became an unlikely combination that worked for Hyundai Motor Corp. and its disparate marketing partners. Together, the trifecta capitalized on the popularity of "The Walking Dead" TV show to garner 923 million impressions. more…

 
9. Biggie Smalls
Think that you can't generate big results from a tiny booth space? Find out how four companies used clever promotions and in-booth activities to achieve lead counts and brand awareness that dwarfed the size of their exhibits. more…

 
8. Mindbody's Bold Move
Discover how Noelle Luchino Feist, the marketing manager for Mindbody Inc., created a "bold" exhibiting campaign that was later adopted for company-wide promotions – and won an All-Star Award to boot. more…

 
7. Natural Selection
"Location, location, location." It's the cardinal rule of real estate – but it also applies to exhibit space. Read this installment of Exhibiting 101 for quick tips on how to select the best possible booth location. more…

 
6. Lead Time
Exhibitors have made progress with their lead-management capabilities since 2010 – the last time EXHIBITOR Magazine issued a survey on the subject – but they are still falling short in training staff on effective qualification technique. Read this research piece for more insights. more…

 
5. Marketing Momentum
Human brains are built to key in on moving elements, which is why incorporating a dynamic display is a failsafe way to draw attendees to your exhibit. And so, EXHIBITOR compiled nine examples of eye-catching action. more…

 
4. Eight Essential Apps
Find out how these eight apps (some you've heard of, and some you probably haven't) can help make myriad aspects of exhibit marketing easier, from filing expense reports to keeping in touch with booth staffers. more…

 
3. The 29th Annual Exhibit Design Awards
These award-winning exhibits of all sizes – and from companies representing a wide cross-section of industries – graced the pages of our May issue. Pore over stunning photos of the winning booths and read colorful descriptions of the design details that made them shine. more…

 
2. Small Giants
What small booths lack in sheer square footage they can easily make up for in ingenuity and execution. See how 14 exhibitors made the most of their 200 square feet and smaller spaces. Design inspiration for in-line booths abounds in this feature story. more…

 
1. Back to the Future
Want to learn how myriad new technologies, from augmented reality to 3-D printing, are forever changing the trade show industry? This three-part feature series walks through the marketing potential of each advancement, and how exhibitors and event professionals are already using it. more…

 



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