WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Measurement
& Budgeting
Measuring
Performance
Lead
Management
Budget
Management
Cost
Cutting
Low-Budget
Strategies
Case
Studies
exhibitor q&a
Help!
Video Production
ILLUSTRATION: MARK FISHER
Q.
My boss is pressuring me to shoot a commercial for use on our website and in our booth at trade shows. Unfortunately, he's not allocating the necessary funds for production. Is there a hack to help me make a video that looks professionally produced?

A.
Your boss is wise to be looking into video as a marketing tool. According to Mark Zuckerberg, CEO of Facebook Inc., we're at the beginning of a golden age of video. In fact, YouTube is currently reaching more 18- to 49-year-olds than any cable television network in the United States. And research from eMarketer Inc. indicates that 2017 will mark the first year in which more money will be spent on digital advertising (approximately $77.4 billion) than on TV ads.

Having said that, it's also wise to push back if you lack the skills to produce a video that will put your brand in a positive light. Thankfully, however, there are tools to help you.

YouTubeDirector is a suite of easy-to-use tools specifically designed for small businesses looking to make quick marketing videos using their smartphones. The suite's core product is a downloadable app featuring commonly used templates for video ads, which you can quickly populate with your own video content. The templates also include prepackaged music that can be used to further polish and elevate the production.

Moreover, for businesses willing to spend at least $150 to advertise on YouTube, the video Goliath will send a local video producer right to your door to put together your video free of charge. For businesses that go this route, the entire video-creation process takes less than a day.

If, however, you choose to go it alone, you're going to need everything from background music to B-roll footage. And based on your nonexistent budget, you're going to need to acquire those things for free. For no-cost video clips and motion graphics, check out Pixabay (www.pixabay.com) or Videvo (www.videvo.net), and try www.freestockmusic.com for background music to add a little professionalism to your project.

Just remember that there's a learning curve to everything, and video production and editing are no different. So if you opt for the DIY approach, be sure to allocate plenty of time for trial-and-error learning.


— Joe Dysart, president, Dysart News Features, New York
Help Wanted
Send your tough questions about exhibiting to Linda Armstrong, larmstrong@exhibitormagazine.com.

Share this article:
 
you might also like

courses
FIND IT - MARKETPLACE
Furniture
Angles on Design, Inc.
Software / Applications
ExhibitForce
Exhibit Producers
Exhibit Partners
Exhibit Producers
The Shop @ ShowReady
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott