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Nip Tuck: 54 Ways to Cut Your Costs
When it's time to cut costs, a hatchet job can massacre program effectiveness. Instead, try a paring-knife approach — with a slice here and a trim there — to cut costs without drawing blood. |
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Booth Building For Dummies
One rookie's step-by-step guide to building your first booth and the lessons she learned during her own trial by fire. |
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The True Cost of Exhibit Ownership
We break it down so you don't get blindsided by hidden charges and unforeseen fees. |
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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Budget Basics
Everything you need to create budget estimates in less than 20 minutes. |
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Rental Report
A quiet revolution has transformed the exhibit-rental industry . Fnd out whether the switch to rental is right for you. |
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How To Write a Trade Show Annual Report
Create an annual report to improve your program, generate corporate buy-in, and even raise your salary. |
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Right on Time
Create and maintain a trade show timeline to navigate pre-show planning and get in on deadline discounts. |
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Pay to Play
By subletting booth-space to partner companies Karen Carey survives budget cuts and sends return on investment through the roof. |
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All-Star Awards – Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Something Doesn't Add Up
How to audit invoices and avoid overpaying. |
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Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air. |
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Zero to $200,000 in Seven Steps
How I lost my trade show budget, and then convinced 12 business units to fund the program. |
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How to Select a Vendor in Three Simple Steps
Pam Sillver, CTSM, creates a vendor evaulation system to choose an new exhibit house. |
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How to Write a Post-Show Report
The comprehensive evaluation that will complete your trade show strategy. |
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Are You Covered?
How to make sure your exhibit is insured – before it gets lost or damaged. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge. |
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Trade Secrets
How four exhibit managers used their bartering skills to stretch budgets, enhance exhibits, and market products. |
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How to Create a Trade Show Timeline
A timeline that tracks show details helps prioritize your workload, meet your deadlines, and keep your sanity. |
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The Numbers Game
How to plan an accurate trade show budget that will impress management and provide security for your program – and your job. |
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The Cost of Cancellation
Tekelec's Noreen Jurek uses an impact statement to help management decide on show cancellations. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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How to Write a Trade-Show Annual Report
Investing four hours to compile an annual report can bring you recognition, corporate buy-in, even a raise. |
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Secrets of a Trade Show Tightwad
Michael Williams of Synchrologic reveals how to exhibit for free. |
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Making the Cut
Rules of thumb for what to cut what to keep, and why. |
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Old Booth vs. New Booth
A cost-savings grid can help convince management to open the funding gates. |
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How to Cut Costs Without Drawing Blood
Try cost savings before resorting to cutting important budget line items. |
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30-Second Budgeting
Five quick-and-dirty ways to estimate the cost of your next show. |
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Budgeting Rules of Thumb
An exhibitor's pricing guide for the most common trade show expenses. |
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Exhibiting on the Cheap
Three penny-pinchers explain how to keep the wheels turning in tough times. |
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Where Budgets Stand
Exhibitor's new reader survey confirms that belt-tightening is a reality but respondents are doing more with less. |
