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Hoodman to the Rescue
Hoodman Corp. inflates its image with a nontraditional exhibit structure that saves an average of $16,600 per show, triples at-show sales, and expands the company's dealer base tenfold in only three years. |
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Waste Watchers
Three innovative exhibitors transform found, donated, and recycled materials into inexpensive, unconventional exhibits that not only cut costs and attract attention, they put a cheeky grin on Mother Nature, too. |
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Olfa's Retro Fix
Utility-knife maker Olfa Corp. slices through its competition with a keen strategy of pre-show mailers, themed exhibits, whimsical stickers, roving crowd gatherers, and snappy at- and post-show giveaways. |
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The Pucker-Up Promotion
Snugz USA Inc. savors the sweet taste of success with a mystery-flavor promotion that generates a whopping $1 million in business. |
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Theme Weavers
Three exhibitors with a rich history of thematic booths show you how to entertain, inform, and generate ROI with thoughtful themes. |
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Clutter Cutter
By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent. |
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Honeywell's Smart Restart
With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program. |
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Let Them Eat Cupcake
Lisa Rowland and AB Electrolux use a special breakfast, a surreal exhibit, and 5,000 savory cupcakes to generate 7 million media impressions. |
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Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent. |
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Foam and Function
Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees. |
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Intel's Inside-Out Experience
Intel turns product messages into customer experiences with activities that draw 42,000 attendees to two sites. |
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Once Upon a Trade Show
EWI Worldwide's Mad-Libs theme touted their storytelling expertise by literally building attendee's ideas into their strategy. |
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Mack Gets Ready to Rumble
After years of absence from the heavy-truck market, Mack Trucks Inc. rebuilds it bulldog-tough credentials by making its new Titan an instant contender and pre-selling the entire first-year production line on the trade show floor. |
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Food for Thought
MG Design's gourmet cooking theme turns their creative expertise into a memorable experience, and a 26-percent increase in leads. |
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Game Plan
The Medicines Co. uses an in-booth computer trivia game to educate attendees, gather information and quadruple attendee interactions. |
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Lego Land
Cramer's "building connections" metaphor comes to life with a Lego-centered promotion that exceeds goals by 100 percent. |
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Little Black Box
Inquisite Inc.'s black-box mailer coaxed recipients to provide information and experience a product demo two weeks before the show. |
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Pause Marketing
Derse Inc's calming experiential exhibit offered attendees a break and, perhaps, gained their unprecendented focus. |
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The Money Pit
Interbank FX LLC creates an on-floor trading pit to win over wary foreign-exchange traders and quadruple booth traffic. |
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The Perfect Storm
To make a splash with its hurricane-proof windows Veka Inc. brews up a storm so attendees couldn't miss the product benefits. |
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Booty Call
ScanAlert Inc.'s pirate-themed promotion sent booth visitors to 14 partner exhibits with a ripple affect throughout the show floor. |
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The Greening of the Industry
How eight exhibitors overcame their own eco obstacles in the search for Greener exhibit pastures. |
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Breaking Oral Tradition
Procter & Gamble Co. revives a tired hospitality event for a multifaceted product launch. |
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Cause and Effect
Eight exhibitors demonstrate how cause-related marketing in your exhibit provides cold hard results along with philanthropic warm fuzzies. |
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HP's Lean, Green Exhibit Machine
To showcase their eco-friendly products, Hewlett-Packard Co. takes their first stab at creating an eco-friendly exhibit. |
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Foot Traffic
With a little marketing saavy, a steep learning curve, and $25,000, Linda Spann's new product launch generates $100,000 worth of orders. |
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Monster Takes Las Vegas
Monster Worldwide moves from low-profile extravagances to high-visibility giveaways that turned attendees into billboards. |
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Moving Mountains
3M Canada's Cathie Hastings' creates an in-house properties management service that cut average per-show costs by 90 percent. |
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The Five-Point Tune Up
One exhibitor's shift from logistics manager to marketing strategist, and from overhead expense to revenue generating program. |
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Rebel With a Cause
Bentley Systems Inc.'s Huw Roberts defies convention, shifting his strategic goals to quantity, not just quality. How he made it work. |
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Scents and Sensibility
ScentAir Inc. proves once again that attendees prefer product experiences over demos with their appeal to visitors' senses. |
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Home Improvement
Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees. |
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Bling's the Thing
3D Exhibits Inc.'s booth-makeover contest, that generated nearly 41,000 votes and 60 percent more sales leads than expected. |
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Games People Play
Nine companies hit the jackpot with casino-themed trade show promotions, generating traffic, increasing sales leads, and more. |
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Oral Hijinks
Colgate-Palmolive Co.'s radical shift to "edutain" dental professionals attracts more than 5,000 attendees. |
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Battle of the Bolts
Interlake Material Handling's attendee competition demonstrated their product and exceeded lead goals by nearly 70 percent. |
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Truck Stop
How Plaisted Cos.' brainstorming session produced a miniature fleet of Tonka trucks to double leads. |
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A Mute Point
Derse Inc.'s "Not a Peep" campaign increased traffic by 49 percent and captured 30 percent more qualified leads. |
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Intel's Core Competency
Intel Corp.'s hands-on, make-it-relevant method simplifies its complex Core 2 Duo processor and attracts 85,000 attendees. |
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Marketing with Martians
Blue Telescope uses their own interactive media to garner an out-of-this-world 317-percent increase in qualified leads. |
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Music to Their Rears
Napster Inc. did good by doing bad, teasing customers with a strip show that drew twice its goal of 500 visitors a day. |
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Natural-Born Killers
Astellas Pharma US Inc.'s killer campaign attracted and educated 1,500 physicians.. |
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Project Runway
BASF AG's turns their raw-materials into a slightly-irregular fashion show resulting in a 95-percent increase in sales leads. |
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Risky Business
Global risk-management, insurance, and consulting firm Aon Corp. educates attendees with a game of Risk. |
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A Panoramic Prescription
Amgen Inc. and Wyeth Pharmaceuticals strategic offense protects brand loyalty with a little movie magic. |
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Health-Care Honky Tonk
Healthcare Management Systems Inc. tips its hat to the Grand Ole Opry, tripling leads and landing a contract worth $1.7 million. |
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Pack Mentality
Four Exhibitors Harness the Power of Partnerships |
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Choose Your Own Adventure
To demonstrate its key differentiator, MG Design Associates invites attendees to create their very own space. |
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Toyota's Authentic Off-Floor Experience
To pry loyal truck buyers from the Big Three, Toyota creates an off-floor customer-centric experience. |
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Exhibit in Overdrive
Florida Power and Light Co.'s goes full throttle with a budget-minded NASCAR-inspired video game . |
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The $866 Exhibit
Trade show virgins Aaron Foss and Mark Webster exhibit on a chicken wing and a prayer, turning $866 into an eye-catching exhibit. |
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What About Bobbleheads?
Jim Brodo employs 7-inch-tall salesmen to create a tradition that increases leads by 1,367 percent. |
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While You Wait
How seven companies capitalized on their captive audiences, using wait time to boost the bottom line. |
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All-Star Awards -- Just What the Doctors Ordered
Purdue Pharma L.P. adopts a customer-made approach to redesigning the company's exhibit. |
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Bait and Pitch
Fish Software's razor-edge technology pre-qualifies attendees and recognizes key prospects the minute they enter the exhibit. |
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Recipe for Success
ProQuest savors the flavor of success by tantalizing attendees' taste buds and generates an 86-percent lead increase. |
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Lumpy Mail Gets Read
Tired of two-dimensional direct mail tactics? Here are five 3-D campaigns with tips to take your mailers to the third dimension. |
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Time of Possession
Komatsu America Corp. 's sports-themed activities keep attendees inside its exhibit, doubling sales leads in the process. |
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The No-Surprise Party
1220 Exhibits' unique take on a time-honored celebration, the "no surprises" party nets the best present of all, doubling RFPs. |
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Bell of the Ball
Bell Helicopter Textron Inc. builds suspense and then delivers with a product launch that nearly triples at-show sales at Heli-Expo 2006. |
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Everything Matters
3D Exhibits' "attention-to-detail" promotion snags eight big-budget opportunities by focusing on their customers' detail driven jobs.. |
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Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions and exceed its lead goal by 100 percent. |
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More Than S'mores
Exhibit Works Inc. takes the story-swapping campfire experience upscale and triples traffic compared to the previous year. |
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Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
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A Quality Education
Exhibitgroup/Giltspur's life-sized board game educates attendees on the value of quality and increases leads by 50 percent. |
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Forget Me Not
From crackerjack staff to dazzling demos, six companies earn marks in Exhibit Surveys annual Most-Remembered Exhibits study. |
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We Proudly Present
Presentation experts identify six presentation categories along with tips for selecting the right approach for your company. |
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Overcoming the Fear Factor
Cobius Healthcare Solutions addresses attendees fears about job security with a reinvent yourself theme that boosted loyalty. |
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Game Show
HP marries its conservative approach to trade shows with a new acquisition's bells and whistles strategy. The result? Sizzle with substance. |
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Unplug and Play
First-time exhibitor Hopscotch Technology turns a shoestring budget and a bad location into a successful new product launch at CES. |
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Multipurpose Mailer
XMPie Inc. uses email and response URL software to contact their target market, qualify leads, and pre-schedule demos. |
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Room For Rent
IBM's Randy Lee enlists strategic partners' participation, practically doubling his budget and increasing sales by nearly 500 percent. |
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The Intangible Experience
Siemens Medical Solutions uses an imaginary grandmother's story to bring its software solutions to life, and double leads. |
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All-Star Awards A Model Plan
Replacing equipment with scale models, Astec Inc. saves big money at CONEXPO-CON/AGG and doubles leads. |
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All-Star Awards Buzz on a Budget
GeoLearning's Web based twist on classic promotions drives 80 percent of attendees to interact with their brand. |
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All-Star Awards Feed the Bottom Line
Farm Credit Canada's reinvented sponsorship harvests a 50-percent sales increase and a literal hill of beans. |
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All-Star Awards Follow the Lead
Fast
G.E. Security Inc. converts PDAs into lead-retrieval systems, reducing follow-up time to seconds. |
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All-Star Awards Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Consolidation: Putting It All Together
Five trade show program consolidation strategies that strengthened brands and streamlined strategies. |
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X Marks the Spot
X-Rite Inc.'s creative on-site promotion hit on some unlikely places to advertise at PRINT 05. Survey results show what worked best. |
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Saving Lost Customers: Inspiration from the Home Depot
Word Distribution adopts a customer advocacy strategy to create an educational experience. |
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When in Doubt, Use Penguins
Magnussen Home Furnishings builds a simple giveaway into a formidable PR campaign for a 20-percent increase in traffic. |
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EXHIBITOR Magazine's Eighth Annual Sizzle Awards
Honoring red-hot trade show exhibit promotions |
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Has Anyone Seen My Staff?
Hafele America 's electronic staff-tracking system that boosts leads and enhances customer service. |
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Pfizer's Booth-Staffing Prescription
Pfizer's Ambassadors program uses retired sales reps to staff their exhibits. |
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The Incredible Shrinking Exhibit
To defray high exhibiting costs Astec Inc. replaced its $6-million equipment with 1/8-scale replicas. |
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Ticket to Ride
At the 2005 Chicago Auto Show, equipped with swipeable cards that tracked time and activities, attendees test-drove Chrysler vehicles. |
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Monster: Here, There, and Everywhere
To market its services at an HR trade show, Monster grew larger than life and devoured the entire city. |
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Anatomy of a High-Response Direct-Mail Campaign
Five pre-show promotions that motivated recipients to open, read and respond. |
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Ask Your Customer, Stupid
Four exhibitors who asked customers what they wanted and took their advice. |
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How to Measure the Value of a Trade Show Program
Coca-Cola's four-step process based on metrics used by sales, marketing, finance, and PR. |
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All-Star Awards: 1-Percent Solution
Bob Milam focuses his promotion, exhibit, and staff on key customers to the tune of $750,000 in sales. |
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All-Star Awards: Keeping Score
Lisette Riveira of Florida Power & Light Co. evaluates a program of 39 annual shows, trims her calendar by 69 percent and boosts leads from zero to 200 per show. |
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All-Star Awards: Online Anytime
Cisco Systems Inc.'s Networkers Conference goes online, attracting 300 new users and adding value for attendees |
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All-Star Awards: Rerouting FedEx
Camille Ellison consolidates five operating company's into one trade show program to increase leads by 500 percent. |
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All-Star Awards: ROI Reboot
Hewlett-Packard's Glenda Brungardt initiates automated measurement to provide analysis on over 400 shows. |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates a PDA guided tour that increases sales leads by 216 percent. |
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The Selling Power of Retro
Informal market research supports this authentic gas-station exhibit. The result: a 50-percent increase in sales. |
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Sizzle Awards False Alarm
A fire-alarm direct mailer sparks a smokin' 95-percent return rate. |
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Sizzle Awards Graffiti by the Foot
Ride Snowboards Co. uses graffiti artists to attract over 3,000 retailers, wow industry press, and polish its brand |
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Sizzle Awards Mirror, Mirror
Matrex Exhibits uses image consultations to lure attendees to its booth for conversations averaging 12 minutes each. |
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Sizzle Awards Turf's Up
New to the golf market, Georgia-Pacific shoots a 12-percent return with its shady direct mailer. |
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Sizzle Awards Twist and Tout
An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected. |
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It Was Bold. It Was Daring. It Required Tuxedos.
How the Bluetooth Special Interest Group drove attendees to its members' exhibits. |
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Wheee!
''Ladies and gentlemen, step right up to the Exhibitgroup/Giltspur fun house, where you'll find the latest, greatest interactive exhibit experiences.'' |
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Controlled Access
Hewlett-Packard creates an exclusive exhibit for high-level executives and pre-qualified attendees at ITU Telecom World 2003. |
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Exhibitor Lounge Act
How to make an exhibitor lounge sponsorship pay off. |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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Caution Filling is Hot!
EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions. |
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Goodwill Gains
Companies that combine philanthropy and exhibiting are getting a lot more back than warm fuzzies. |
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Homemade Gold Mine
How Mike Anderson hammered out a 24-carat exhibit using Liquid Nails and foam insulation |
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The Sound of Muzak
Muzak markets to the "Experience Economy" designers with an experience that didn't disappoint. |
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Flying Low
If corporate VIPs won't come to Embraer's jets, Embraer will bring the jets to the VIPs. |
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Pick One
You are part of Hewlett-Packard's exhibit selection team. Which concept will you choose and why? |
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The Everywhere and Nowhere Exhibit
Wood Promotion Network's guerilla tactics replace traditional exhibiting methods. |
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Celebrity Quiz
There's more to picking the right celebrity than name recognition: Learn how the entertainment experts do it. |
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Over Here, Over There
A comparison of U. S. and European Exhibition Practices |
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The One-Word Exhibit
Mitchell Mauk finds the essence of a marketing message and inflates it by orders of magnitude in SOLA International's new exhibit. |
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Different Strokes: A Low-Cost Small Exhibit Makeover
Industry experts offer a primer on 10-by-10's done right. |
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TEEM Awards
EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002 |
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Exhibiting the Intangible
SignalSoft's fake city and PDA guided tour bring its unseen products to life. |
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Graffiti Pays Off
Children's rehab equipment company hits the jackpot with $700 booth. |
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An Exhibit Outgrown
How SmartWool's new trade show booth beat the fast-growth blues. |
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The Wild West on Pennies a Day
How a video training company turned $2,000 worth of paint, lumber and labor into a must-see booth. |
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Anatomy of a Trade Show Marketing Machine
The most impressive piece of engineering at ConExpo wasn't a giant digger. It was Komatsu's exhibiting plan. |
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The Art of the Booth
With spare parts, ingenuity and $4,300, Art Expeditions creates a mini-masterpiece |
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Do-It-Yourself Booth Scores 2,500 Leads
Steamboat Software makes a micro-budget work with loaner computers and $600 in Home Depot supplies. |
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Docs With Ambulance Make Out Like Bandits
I. T. Doctors scraps its exhibit, rents an ambulance and cashes in at a computer show. |
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Zen and the Art of the Anti-Booth
United Plastics Group finds ROI enlightenment in Zen garden exhibit. |
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How Motorola Blitzed CES
Is a football theme a cliche? Not if the NFL is a customer. Motorola leverages their connections to draw 20,000 attendees. |
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$500 Booth Steals Show
Frugal but creative, Al Mannino pulls off a bank job. |
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The Extended- Stay Exhibit
If your goals is getting visitors to stick around, here are seven ways to get sticky. |
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The Best-Remembered Exhibits of 2000
Caterpillar and Applied Materials beat the competition by asking customers what they want to see before the show. |
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Demolition Demo
Rubbermaid beats the living daylights out of its own products to show it doesn't just talk a good game. |
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Rookie Exhibitor Hits Homer
With just seven weeks to prepare for its first show, WebPutty builds a high-performance marketing team. |
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How EDS Stole the Nation's Biggest Trade Show
EDS hits Comdex with a multimillion dollar image upgrade that rocked Las Vegas. |
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The Three Faces of Arnold Palmer
Three brands, one booth. How the famous golf company created an exhibit with multiple personalities, and made it work. |
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Adventure Exhibiting
Inventa's Everest Environmental Expedition spawns a climbing experience exhibit. |
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Everywhere, But Nowhere
Beatnik's non-exhibiting strategy creates a hip scene and show-wide visibility. |
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Lessons Learned The Hard Way
Learn from three marketing missteps to avoid strategic mistakes. |
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2000 Sizzle Award Winners
The jury's top picks for this year's outstanding trade show marketing promotions. |
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Leader of the Pack
Bell & Howell breaks through visitors' technology resistance and garners revved-up results. |
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Culture Power
Ariel's pop-culture campaign brings fun and familiarity to a new product and unknown company. |
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Interactive Measures
By inviting attendees to join an arts celebration, the greater Milwaukee Convention and Visitors Bureau steals the show at ASAE. |
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3M's Nine-Part Promotion
3M's powerful integrated solution creates a high visibility to cost ratio |
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MacroDyne's Detailed RFP
Henry Helms' 26-page request for proposal results in the "perfect" exhibit |
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A Potato Shall Lead Them
Two convention and visitors bureaus recruit a willing corporate citizen to create a playful trade show campaign. |
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Think Big
How four exhibit managers solve the challenges of their large programs. |
