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		Event Marketing - Entertainment & Talent Arranging talent and entertainment isn't exactly fun, especially if you're new to the process. Learn the ins and outs of working with talent, such as what to expect, what to provide, and how to find the right entertainment for your event. Single Article PDFs Click an article title for detailed information. Will Your Speaker Self-Destruct? Sexist jokes, faked videos, blatant self-promotion – some speakers make you wish they'd come down with laryngitis. Here's expert advice on how to choose a speaker you won't regret. See the Light Five event-lighting strategies that prove there's more than one way to trip the light fantastic. Corporate EVENT Awards: 40,000 Square Feet of Face Time Hewlett-Packard Imaging and Printing Group Executive Briefings and Solutions Demonstrations - Silver Award, Performance Tier, Hospitality Category Corporate EVENT Awards: Hogwarts and All Warner Bros. Entertainment Inc., ''Harry Potter and the Chamber of Secrets'' DVD and Video Launch - Gold Award, Innovation Tier, Décor Design Category Corporate EVENT Awards: Invasion of the Geek Snatchers AMD Area-64 - Judges' Choice Award, Performance Tier, Product Launch Category Corporate EVENT Awards: Living Large Heineken International, Amstel - The World's Biggest Living Room – Judges' Choice Award, Innovation Tier, Décor Design Category Corporate EVENT Awards: Night Shift Banc of America Securities - Gold Award, Innovation Tier, Décor Design Category Corporate EVENT Awards: Scare Tactics Lincoln Ballistic Protection Series Launch - Gold Award, Performance Tier, Product Launch Category Corporate EVENT Awards: Start Your Engines Audi AG Frankfurt Sports Night - Silver Award, Performance Tier, Media Event Category Corporate EVENT Awards: Village People Hyundai Motor Deutschland GmbH, 2002 Dealer Meeting - Gold Award, Innovation Tier, Venue Selection Bodies in Motion Successful event activities don't require your attendees to keep both feet on the ground. Here are 10 full-throttle ideas guaranteed to make them beg for an invite to your next event. Seeing is Believing Acuvue caught the eye of the most important market for colored contact lenses – with pizza parties, product samples, and personality tests. Tools of Engagement Here are eight engaging presentation techniques that use everything from incentives to on-stage toilet stalls to help attendees tune in. A Rich Tradition The Burger Boat Co. keeps its customers coming back by serving up an event with old-fashioned traditions, serious shop talk, and hamburgers with everything on them – including truffles. The Misery Tour Doctors Without Borders gives guests cholera, diarrhea, and famine – and they come back for more. Breaking the Mold Five custom sculptures for your next corporate event. Way Beyond Golf Ten corporate-event activities you've never considered. From Silo to Cellar Five ways to think outside the boxy room. Face the Music Deejays are a hot new way to brand your service or product, instead of the same old song and dance. Kaboom! From walls of fire to indoor blizzards to the scent of grandma's kitchen on Christmas morning, special effects can add drama and impact to your event. Admit One Adult TiVo lures the press with a 1964 New York World's Fair theme. An Event in Three Acts Cemex firms up its corporate message – with actors, dancers, and near-naked people in plastic. Cheap Thrills A slow economy spurs new and used concepts in corporate entertainment. Celebrity Quiz There's more to picking the right celebrity for your trade show than name recognition: Learn how the entertainment experts do it. It's Only Rock'n'Roll (But They Loved It) How a small exhibitor harnessed the power of the Rolling Stones. Online Articles Back in the High Life With distributor relations strained and a new parent company at the helm, Miller Brewing Co. reinvents its annual distributor convention — to barrel-busting results. Teaching Execs How to Present How do you handle executives that insist on speaking at your corporate events, but who are, at best, mediocre speakers? Three experts weigh in. To Keynote or Not to Keynote? Should you hire an expensive ''name'' keynote speaker to generate attendance, or should you allocate the money to a lesser-known speaker with industry-relevant expertise? Three experts weigh in. Aloft A-Go-Go Starwood Hotels' new Aloft brand hits the road with rolling accommodations that are reinventing the staid world of hotel marketing – and exceeding goals at every stop. The Amazing Race MC2 lures jaded exhibit and event managers off the Vegas strip with a city-wide scavenger hunt. Marketing Warfare Nothing says renegade technology company like VMware's robot-war hospitality event. Variations on a Theme Five sources for developing event themes – with examples to get your creative juices flowing. Experience-ing Your Event To compete in today's Experience Economy, you must stage meaningful, compelling experiences. Here are four ways to enhance your corporate event, with examples from successful consumer experiences. The Big Sleep Virgin Atlantic holds a slumber party for 3,000 guests to land business for its new Upper Class Suite. What's Hot Now Industry expert Rebecca Coons targets the latest trends in corporate events, from chocolate fountains to female rock bands to splitting the check. Strange Acts Five entertainment acts attendees will never forget. Famous Movie Venues Five backdrops for your event. Inflatables Ten ways to use inflatables at your next corporate event. George Didn't Sleep Here Hold your event in one of these important or scandalous political sites this election year, and you could win by a landslide with your guests. Top of Page Additional Resources Exhibiting Tips: Hospitality Services: Entertainment/Talent Magicians Live Presentations Seminars: ExhibitorFastTrak Boston: Successfully Incorporate Celebrities and Entertainment into Your Events ExhibitorFastTrak Boston: The Basics of Event Logistics and Implementation ExhibitorFastTrak Chicago: The Basics of Event Logistics and Implementation

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