Lawson Laughs It Up
Lawson Software Inc. sets itself apart from the competition with a strategy that increases customer involvement, shatters attendance records, and more than doubles event-related media mentions. |
Booking a Celebrity
We're planning to book a high-profile celebrity or public figure to appear at our distributor event. However, we've never worked with a marquee name before. |
Corporate EVENT Awards 2008: Surreality TV
In the midst of Spain's busiest selling season, Electrolux Home Products Espana S.A. attracts hundreds of busy Spanish retail buyers to a product-launch event by playing off the country's passion for variety shows. |
Back in the High Life
With distributor relations strained and a new parent company at the helm, Miller Brewing Co. reinvents its annual distributor convention — to barrel-busting results. |
Teaching Execs How to Present
How do you handle executives that insist on speaking at your corporate events, but who are, at best, mediocre speakers? Three experts weigh in. |
To Keynote or Not to Keynote?
Should you hire an expensive ''name'' keynote speaker to generate attendance, or should you allocate the money to a lesser-known speaker with industry-relevant expertise? Three experts weigh in. |
Aloft A-Go-Go
Starwood Hotels' new Aloft brand hits the road with rolling accommodations that are reinventing the staid world of hotel marketing – and exceeding goals at every stop. |
The Amazing Race
MC2 lures jaded exhibit and event managers off the Vegas strip with a city-wide scavenger hunt. |
Marketing Warfare
Nothing says renegade technology company like VMware's robot-war hospitality event. |
Variations on a Theme
Five sources for developing event themes – with examples to get your creative juices flowing. |
Experience-ing Your Event
To compete in today's Experience Economy, you must stage meaningful, compelling experiences. Here are four ways to enhance your corporate event, with examples from successful consumer experiences. |
