Event Marketing - Planning
While effective events are based on solid, big-picture strategies, you still need to keep the snap-shot size details in check. Learn the tricks, tactics, and tools necessary to organize, manage, and execute your corporate event program.
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To Keynote or Not to Keynote?
Should you hire an expensive ''name'' keynote speaker to generate attendance, or should you allocate the money to a lesser-known speaker with industry-relevant expertise? Three experts weigh in. |
HP's Accidental Event
To help customers feel like company insiders, HP transforms its trade-show-affiliated customer meeting into an annual, standalone event – now worth $33 million. |
The Face-to-Face Advantage of Events
These days, getting face time with business-to-business customers is harder than ever. Corporate events are a golden opportunity for dialogue with customers, but only if you ask the right questions. |
Customer Evangelists: Spreading the Word
Customers who believe in your company can become your most potent sales force. Here are 10 ideas you can use at your next corporate event to cultivate customer evangelists. |
C-Level Events
How do you differentiate an event and add value for key executives so that they'll choose your event over your competitors' events? Three event experts weigh in. |
The Amazing Race
MC2 lures jaded exhibit and event managers off the Vegas strip with a city-wide scavenger hunt. |
PeopleSoft: Growing Event Attendance Through Market Segmentation
Aiming for a 20-percent attendance increase at its user conference, PeopleSoft Inc. developed a targeted-marketing promotion that segmented customers based on demographics and behavioral responses. Attendance soared – smashing PeopleSoft's goal. |
Event Outsourcing
Three experts weigh in, offering their views on the advantages and disadvantages of outsourcing event management. |
Earth, Wind, and Fire
Unique event venues where the temperature is 100 degrees, the wind is 200 miles per hour, and the room is more than 300 miles long. |
Signs of the Times
Cisco Systems Inc. trades in its printed signage for digital signs to cut costs, decrease revision time, and improve customer communication. |
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