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Corporate EVENT Magazine
EXHIBITOR Learning Events
Event Marketing - Event Promotion
A corporate event isn't really an event until the guests arrive – and getting them there isn't easy. Learn how to identify qualified guests and lure them to your event.
 
Second Opinion - Audience Acquistion
Three ways to get salespeople on board before your next event.
Second Opinion
How do you promote attendance at private trade shows? Three experts weigh in.
Saving Customers One Event at a Time
For three years, AgVantage Software Inc. failed to attract a single new customer. To rebuild its reputation and rejuvenate customer relationships, AgVantage redesigned its annual user conference.
Code Camp: Using Events to Drive Innovation
Every time Orange S.A.'s developer partners crank out a successful application, Orange's revenue flares up like a booster rocket. To fuel the fire, Orange developed Code Camp, a three-day, around-the-clock event.
C-Level Events
How do you differentiate an event and add value for key executives so that they'll choose your event over your competitors' events? Three event experts weigh in.
The Mailer of Champions
General Mills Inc. whips up a winning two-part mailer that creates industry-wide buzz.
Variations on a Theme
Five sources for developing event themes – with examples to get your creative juices flowing.
PeopleSoft: Growing Event Attendance Through Market Segmentation
Aiming for a 20-percent attendance increase at its user conference, PeopleSoft Inc. developed a targeted-marketing promotion that segmented customers based on demographics and behavioral responses. Attendance soared – smashing PeopleSoft's goal.
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Additional Resources

Exhibiting Tips:
Promotion

Awards:
Corporate EVENT Awards

Services:
Event Marketing

Seminars:
ExhibitorFastTrak San Francisco:
Half-Day Workshop: Leveraging Social Media in Events to Drive Better Engagement and Results