Event Marketing - Event Promotion
A corporate event isn't really an event until the guests arrive – and getting them there isn't easy. Learn how to identify qualified guests and lure them to your event.
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How to Create an Attendee Survey
This article will help you decide: A. How long to make your survey B. What questions to ask C. When to send your survey D. All of the above. |
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Steal This Invitation…
…and five other ideas sure to kick-start your imagination, entice your invitees, and conjure the spirit of your event long before your guests cross the threshold. |
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Corporate EVENT Awards: 40,000 Square Feet of Face Time
Hewlett-Packard Imaging and Printing Group Executive Briefings and Solutions Demonstrations - Silver Award, Performance Tier, Hospitality Category |
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Corporate EVENT Awards: Best Foot Forward
GES Exposition Services, GES/NDA Grand Opening Mixer - Silver Award, Innovation Tier, Direct Mail Category |
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Corporate EVENT Awards: Invasion of the Geek Snatchers
AMD Area-64 - Judges' Choice Award, Performance Tier, Product Launch Category |
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Corporate EVENT Awards: Scare Tactics
Lincoln Ballistic Protection Series Launch - Gold Award, Performance Tier, Product Launch Category |
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Corporate EVENT Awards: Spider Attack
Warner Bros. Entertainment Inc., ''Harry Potter and the Chamber of Secrets'' DVD and Video Launch - Silver Award, Innovation Tier, Direct Mail Category |
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Corporate EVENT Awards: Start Your Engines
Audi AG Frankfurt Sports Night - Silver Award, Performance Tier, Media Event Category |
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Inventive Invites
Ditch the all-occasion invitations and standard white envelopes. Here are six eye-catching invites that will make your guests want to RSVP. |
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Hot Mail
Toss that plain white envelope – the latest invitations to corporate events are all about getting noticed in a competitive market. |
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RSVP
Invitations that sail past the mailbox clutter. |
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A Corporate Guide for VIP Attendance
Use Hewlett-Packard's three-part attendance strategy to lure busy executives and important customers to your private corporate events. |
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Audience Acquistion
Three ways to get salespeople on board before your next event. |
Second Opinion
How do you promote attendance at private trade shows? Three experts weigh in. |
Saving Customers One Event at a Time
For three years, AgVantage Software Inc. failed to attract a single new customer. To rebuild its reputation and rejuvenate customer relationships, AgVantage redesigned its annual user conference. |
Code Camp: Using Events to Drive Innovation
Every time Orange S.A.'s developer partners crank out a successful application, Orange's revenue flares up like a booster rocket. To fuel the fire, Orange developed Code Camp, a three-day, around-the-clock event to accelerate application development |
C-Level Events
How do you differentiate an event and add value for key executives so that they'll choose your event over your competitors' events? Three event experts weigh in. |
The Mailer of Champions
General Mills Inc. whips up a winning two-part mailer that creates industry-wide buzz. |
Variations on a Theme
Five sources for developing event themes – with examples to get your creative juices flowing. |
PeopleSoft: Growing Event Attendance Through Market Segmentation
Aiming for a 20-percent attendance increase at its user conference, PeopleSoft Inc. developed a targeted-marketing promotion that segmented customers based on demographics and behavioral responses. Attendance soared – smashing PeopleSoft's goal. |
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