Second Opinion - Audience Acquistion
Three ways to get salespeople on board before your next event. |
Second Opinion
How do you promote attendance at private trade shows? Three experts weigh in. |
Saving Customers One Event at a Time
For three years, AgVantage Software Inc. failed to attract a single new customer. To rebuild its reputation and rejuvenate customer relationships, AgVantage redesigned its annual user conference. |
Code Camp: Using Events to Drive Innovation
Every time Orange S.A.'s developer partners crank out a successful application, Orange's revenue flares up like a booster rocket. To fuel the fire, Orange developed Code Camp, a three-day, around-the-clock event. |
C-Level Events
How do you differentiate an event and add value for key executives so that they'll choose your event over your competitors' events? Three event experts weigh in. |
The Mailer of Champions
General Mills Inc. whips up a winning two-part mailer that creates industry-wide buzz. |
Variations on a Theme
Five sources for developing event themes – with examples to get your creative juices flowing. |
PeopleSoft: Growing Event Attendance Through Market Segmentation
Aiming for a 20-percent attendance increase at its user conference, PeopleSoft Inc. developed a targeted-marketing promotion that segmented customers based on demographics and behavioral responses. Attendance soared – smashing PeopleSoft's goal. |
