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Exhibit Design
Purchasing a big-ticket item such as a trade show booth requires big-time research, not to mention a wad of cash. Here are the tools, information, and examples to help you make informed purchasing decisions and to help you recognize a good - or bad - design when you see one.

Online Articles
Design Minds
EXHIBITOR talks to a dozen designers who share their advice, insight, and opinions about all things exhibit design.
 
Black Market Booth
To pique the interest of been-there-done-that RSA Conference attendees, Symantec Corp. reboots its exhibit strategy with a mysterious black box and a pair of interactive experiences
 
Expect the Unexpected
Here are 15 exhibitors that took the road less traveled and used a dash of the unexpected to make attendees take notice.
 
EuroShop ist Wunderbar!
EXHIBITOR magazine hops the pond to EuroShop 2011 in Dusseldorf, Germany. We offer you a sneak peek at what's new in international exhibit design - and what may be headed down the domestic pike.
 
Inferiority Complex
Why are so many top exhibit designs born of Germany designers? EXHIBITOR editor Travis Stanton offers his take on this touchy topic.
 
EXHIBITOR Magazine's 25th Annual Exhibit Design Awards
Judging by this year's Exhibit Design Award winners, it's time to stop making excuses for dull design.
 

Article Library (PDFs)


Expo 2010 Trends

Editor Travis Stanton and senior writer Charles Pappas traveled halfway around the world to visit Expo 2010 in Shanghai, China. Here are 10 trends they identified that may soon make their way to a trade show floor near you.


Pickup Lines

The big text on your back wall works like an opening line at a singles bar. Give a good line, and you may be headed to eternal bliss. A bad line, though, can send you home alone.


EXHIBITOR Magazine's Expo 2010 Awards

Join us in congratulating the winners of EXHIBITOR Magazine's Expo 2010 Awards, representing the best pavilion and exhibit designs, technological wonders, and interactive spectacles that Expo 2010 had to offer.


EXHIBITOR Magazine's 24th Annual Exhibit Design Awards

Honoring the best trade show exhibit designs in the world.


Super Size Me

After interviewing countless exhibit designers and experts in perception, EXHIBITOR offers seven ways – and oodles of eye-opening examples -- to make your small exhibit seem larger.


The Mmm, Mmm, Good Exhibit

Facing a unique challenge at the 2009 International Contemporary Furniture Fair, Kikkerland Design Inc. turns to Campbell's Soup in hopes of attracting a new batch of product designers.


O.C. Tanner Moves On

After ditching its stale exhibit, O.C. Tanner Co. debuts a revolutionary new property at the Society for Human Resource Management expo, rebranding itself as an innovative player and attracting a record number of attendees.


Hoodman to the Rescue

Hoodman Corp. inflates its image with a nontraditional exhibit structure that saves an average of $16,600 per show, triples at-show sales, and expands the company's dealer base tenfold in only three years.


Clutter Cutter

By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent.


Small Package, Big Presence

Learn how 12 small exhibits avoided product and message overload to create one-off designs.


Wilkommen to EuroShop

EXHIBITOR magazine brings back a smorgasbord of images to give you a glimpse of new trends in international exhibit design.


Change Your Stripes

Does your exhibit need to stand out, or blend in? How to evaluate a show environment and plan your statement.


Home Improvement

Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees.


Here's Looking at Hue

Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word.


Magnifico

The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event, with elegant displays of pure exhibit brilliance.


All-Star Awards -- Just What the Doctors Ordered

Purdue Pharma L.P. adopts a customer-made approach to redesigning the company's exhibit.


Che Bella Figura!

An inside look at the 2006 Milan International Furniture Fair.


Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree

Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.


Urban Scrawl

Crumpler's "tabula rasa" exhibit inspired attendee/product interaction earning five times the expected leads and contracts worth $1.2 million.

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Additional Resources

Awards:
Exhibit Design Awards

Find It - Marketplace:
Exhibit Designers


EXHIBITOR2012 Seminars:
Authors Executive Series: Creating Real Appeal - Adding Authenticity to Your Exhibits

Choosing Interactives to Attract and Engage

Creating Innovative Exhibit and Event Experiences

Creating Innovative Exhibit and Event Experiences (continued)

Design is Subjective!

Dream Theme: How to Develop Talk-of-Show Exhibit Themes

Exhibit Design – From Concept to Completion

Field Trip: Exhibit Trek!

Functional Fabrics: Using Cutting Edge Textiles to Create Remarkable Spaces

Graphics Boot Camp: The Basics Every Event Manager Should Know

Half-Day Workshop: Brainstorming in 3D

Lights, Smoke & Mirrors: The Magic Behind the Production

Planning and Budgeting for Lighting

Profile In Excellence: Fujitsu Network Communications: New Interactive Booth Technologies Create HUGE Cost Savings

Say More With Less

Taking Charge of Building Your New Exhibit

Use of Lighting and AV Technology to Create Memorable Experiences: Understanding the Terminology