Exhibit Design
Purchasing a big-ticket item such as a trade show booth requires big-time research, not to mention a wad of cash. Here are the tools, information, and examples to help you make informed purchasing decisions and to help you recognize a good - or bad - design when you see one.
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Online Articles |
The Mmm, Mmm, Good Exhibit
Facing a unique challenge at the 2009 International Contemporary Furniture Fair, Kikkerland Design Inc. turns to Campbell's Soup in hopes of attracting a new batch of product designers.
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O.C. Tanner Moves On
After ditching its stale exhibit, O.C. Tanner Co. debuts a revolutionary new property at the Society for Human Resource Management expo, rebranding itself as an innovative player and attracting a record number of attendees.
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Exhibit Fabric
What are some recent and important advancements in exhibit fabric and tension-fabric systems?
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Hoodman to the Rescue
Hoodman Corp. inflates its image with a nontraditional exhibit structure that saves an average of $16,600 per show, triples at-show sales, and expands the company's dealer base tenfold in only three years.
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Article Library (PDFs)
Clutter Cutter
By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent.
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Small Package, Big Presence
Learn how 12 small exhibits avoided product and message overload to create one-off designs.
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Wilkommen to EuroShop
EXHIBITOR magazine brings back a smorgasbord of images to give you a glimpse of new trends in international exhibit design.
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Change Your Stripes
Does your exhibit need to stand out, or blend in? How to evaluate a show environment and plan your statement.
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Home Improvement
Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees.
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Here's Looking at Hue
Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word.
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Magnifico
The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event, with elegant displays of pure exhibit brilliance.
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All-Star Awards -- Just What the Doctors Ordered
Purdue Pharma L.P. adopts a customer-made approach to redesigning the company's exhibit.
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Che Bella Figura!
An inside look at the 2006 Milan International Furniture Fair.
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.
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Urban Scrawl
Crumpler's "tabula rasa" exhibit inspired attendee/product interaction earning five times the expected leads and contracts worth $1.2 million.
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