Sweating the Small Stuff
Clear communication is key when it comes to booth-staff logistics. But knowing what information you need from your staffers - and what information they need from you - is half the battle.
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On the Road and a Shoestring
With budgets under the knife, here are 10 tips to help you cut your company's exhibit-related travel expenses.
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Training Day
To unite six different companies and several product lines under a single corporate umbrella, Ply Gem Industries Inc. builds a more effective booth-staff team via day-long pre-show training sessions.
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Seven Staffing Strategies
After facing the perfect storm of staffing challenges – including more than 700 staffers in a 300,000 square foot booth – exhibit manager Ronald Marien shares seven key staffing tactics.
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There is No "I" in Staffer
Your booth staff is the team that makes your marketing plan come to life. So make sure you've got the right players in the right positions, or you'll wind up with a lineup that can't score your goals.
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This is a Test
Even the most experienced exhibit managers occasionally quail in the face of trade show catastrophes. Train your staff to handle your worst nightmares.
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Self-Destructing Staffers
Need buy-in to get the best staffers for your exhibit? This "true life" disaster could support your cause.
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Candy's Curriculum
Seven topics to cover during your next pre-show training meeting.
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Don't Have a Cow
If you want staffers to execute your vision, they need to know the hows and whys behind it.
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Exhibit Orientation
If your booth staff asks, ''what are we doing here?'', you missed the warm-up.
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Seven Sneaky Ways Staffers Sabotage Success
Rarely discussed indiscretions that may be toxic to your customer relationships.
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Has Anyone Seen My Staff?
Hafele America 's electronic staff-tracking system that boosts leads and enhances customer service.
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Pfizer's Booth-Staffing Prescription
Pfizer's Ambassadors program uses retired sales reps to staff their exhibits.
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Booth-Staff Logistics
Managing details like badges and housing can be frustrating and time-consuming. Here's a logistics plan to avoid last-minute stress.
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Seven Reasons Salespeople Hate to Staff Your Booth
And seven show-tested solutions to resolve their issues and boost their buy-in.
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How to Train Exhibit Staff
Ten things your staff needs to know.
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How to Compile a Trade Show Bible
Reduce booth staff questions with this on-site binder of critical show and company information.
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