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Exhibit Staffing & Training
In the world of face-to-face marketing, staffers can mean the difference between success and failure. Here are suggestions and examples to help you select, train, and manage your staff effectively.

Online Articles
Illegible Leads
Is reading the chicken scratch on your lead forms making post-show follow-up difficult? Then it's time for some staff training, because all the leads in the world won't amount to much if you can't comprehend them.
 
Dress Rehearsal
Before you hit the exhibit floor for your next big show, follow these training guidelines for a final run-through to ensure your staffers are well prepared.
 
Eight Habits of Highly Ineffective Staffers
Four exhibit experts identify the worst traits of sabotaging staffers, and prescribe the fixes to get them back on track.
 

Article Library (PDFs)


Sweating the Small Stuff

Clear communication is key when it comes to booth-staff logistics. But knowing what information you need from your staffers - and what information they need from you - is half the battle.


On the Road and a Shoestring

With budgets under the knife, here are 10 tips to help you cut your company's exhibit-related travel expenses.


Training Day

To unite six different companies and several product lines under a single corporate umbrella, Ply Gem Industries Inc. builds a more effective booth-staff team via day-long pre-show training sessions.


Seven Staffing Strategies

After facing the perfect storm of staffing challenges – including more than 700 staffers in a 300,000 square foot booth – exhibit manager Ronald Marien shares seven key staffing tactics.


There is No "I" in Staffer

Your booth staff is the team that makes your marketing plan come to life. So make sure you've got the right players in the right positions, or you'll wind up with a lineup that can't score your goals.


This is a Test

Even the most experienced exhibit managers occasionally quail in the face of trade show catastrophes. Train your staff to handle your worst nightmares.


Self-Destructing Staffers

Need buy-in to get the best staffers for your exhibit? This "true life" disaster could support your cause.


Candy's Curriculum

Seven topics to cover during your next pre-show training meeting.


Don't Have a Cow

If you want staffers to execute your vision, they need to know the hows and whys behind it.


Exhibit Orientation

If your booth staff asks, ''what are we doing here?'', you missed the warm-up.


Seven Sneaky Ways Staffers Sabotage Success

Rarely discussed indiscretions that may be toxic to your customer relationships.


Has Anyone Seen My Staff?

Hafele America 's electronic staff-tracking system that boosts leads and enhances customer service.


Pfizer's Booth-Staffing Prescription

Pfizer's Ambassadors program uses retired sales reps to staff their exhibits.


Booth-Staff Logistics

Managing details like badges and housing can be frustrating and time-consuming. Here's a logistics plan to avoid last-minute stress.


Seven Reasons Salespeople Hate to Staff Your Booth

And seven show-tested solutions to resolve their issues and boost their buy-in.


How to Train Exhibit Staff

Ten things your staff needs to know.


How to Compile a Trade Show Bible

Reduce booth staff questions with this on-site binder of critical show and company information.

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Additional Resources

Exhibiting Tips:
Staffing

Find It - Marketplace:
Booth Staffing


EXHIBITOR2012 Seminars:
Best People Forward: How to Send a "World-Class" Exhibit Staff to Your Next Show

Building and Training Your Booth Team

Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Half-Day Workshop: Do Your Own Staff Training

Staffer Performance as a Strategic Asset

Who's Minding the Booth?