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Exhibit Staffing & Training
In the world of face-to-face marketing, staffers can mean the difference between success and failure. Here are suggestions and examples to help you select, train, and manage your staff effectively.

Online Articles
There is No "I" in Staffer
Your booth staff is the team that makes your marketing plan come to life. So make sure you've got the right players in the right positions, or you'll wind up with a lineup that can't score your goals.
 
This is a Test
Even the most experienced exhibit managers occasionally quail in the face of trade show catastrophes. Train your staff to handle your worst nightmares.
 

Stacey Lee Agency Website

Article Library (PDFs)


Self-Destructing Staffers

Need buy-in to get the best staffers for your exhibit? This "true life" disaster could support your cause.


Candy's Curriculum

Seven topics to cover during your next pre-show training meeting.


Don't Have a Cow

If you want staffers to execute your vision, they need to know the hows and whys behind it.


Exhibit Orientation

If your booth staff asks, ''what are we doing here?'', you missed the warm-up.


Seven Sneaky Ways Staffers Sabotage Success

Rarely discussed indiscretions that may be toxic to your customer relationships.


Has Anyone Seen My Staff?

Hafele America 's electronic staff-tracking system that boosts leads and enhances customer service.


Pfizer's Booth-Staffing Prescription

Pfizer's Ambassadors program uses retired sales reps to staff their exhibits.


Booth-Staff Logistics

Managing details like badges and housing can be frustrating and time-consuming. Here's a logistics plan to avoid last-minute stress.


Seven Reasons Salespeople Hate to Staff Your Booth

And seven show-tested solutions to resolve their issues and boost their buy-in.


How to Train Exhibit Staff

Ten things your staff needs to know.


How to Compile a Trade Show Bible

Reduce booth staff questions with this on-site binder of critical show and company information.

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Additional Resources

Exhibiting Tips:
Staffing

Services:
Booth Staffing


EXHIBITOR2010 Seminars:
Conducting a Pre-Show Strategic Briefing

Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Exhibit Manager Tool Kit

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