| Exhibit Design - Exhibit Trends |
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Weird Science
When it comes to see-through concrete, disposable video, and LED fabric, the future is now. |
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Here's Looking at Hue
If you think color palettes are nothing more than frosting for your exhibit design, think again. Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word. |
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Magnifico
The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event. Once, again, the show raises the bar with elegant, astonishing displays of pure exhibit brilliance. |
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Eco-Friendly Exhibiting
Thirty-five years ago, the first mandatory recycling laws seemed bizarre. Today, they're a part of daily life. Green exhibiting might seem exotic at first, too. But now there's a change of, well, climate in the air. |
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Rockin' Chairs
Six seating examples that rock! |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
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Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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The Selling Power of Retro
A car-stereo manufacturer creates an authentic gas-station exhibit and even gives it a name – Sid's Garage. The result: a 50-percent increase in sales at the Consumer Electronics Show. |
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Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
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See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
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No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
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Subdued but Still Sexy
ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players. |
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EXHIBITOR Magazine's Color Trends 2003
If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003. |
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Fabulous Flooring
Six flooring examples that take a giant step up from carpet and pad. |
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Build 'em and Burn 'em
Exhibits built for one-time use can save dollars and make sense. Europeans know it, but will the idea catch on in America? |
| Exhibit Design - Themes & Environments |
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De-Briefing Rooms
Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit. |
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Health-Care Honky Tonk
Nashville, TN,-based Healthcare Management Systems Inc. tips its hat to the Grand Ole Opry, tripling leads and landing a contract worth $1.7 million. |
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Sitting Pretty
Tired of the same-old seats? Find your inspiration for something new with these six seating options. |
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Choose Your Own Adventure
To demonstrate its key differentiator, MG Design Associates turns its exhibit over to attendees and allows them to create their very own space. |
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Magnifico
The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event. Once, again, the show raises the bar with elegant, astonishing displays of pure exhibit brilliance. |
|
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Toyota's Authentic Off-Floor Experience
Trying to pry loyal truck buyers out of the hands of the Big Three, Toyota Motor Corp. creates Tundra Territory, an off-floor customer-centric experience promoting its full-size Tundra. |
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10 Ideas That Changed the Trade Show Industry
From the Great Exhibition of 1851 to the McCormick Place Fire, EXHIBITOR explores 10 ideas that have rocked the trade show world — and shaped everything from your exhibit- setup procedures to your ROI reporting. |
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Floor Decor
Six exhibit-flooring examples with a dash of panache that transforms them from typical concrete camouflage into can't-miss cosmetics. |
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Over the Top
A ceiling element may be just what you need to top off your exhibit and draw added attention to your space. Here are six innovative options to choose from. |
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All-Star Awards -- Just What the Doctors Ordered
Christine DiDomenico resuscitates Purdue Pharma L.P.'s trade shows by adopting a customer-made approach to redesigning the company's exhibit. |
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Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
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Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
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Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
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Bell of the Ball
Bell Helicopter Textron Inc. nearly triples at-show sales by pointing attendees' eyes to the skies at Heli-Expo 2006. |
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Everything Matters
3D Exhibits Inc. reinvents itself, jazzes its existing customers, and snags eight new big-budget opportunities by focusing on what matters most to trade show professionals – everything. |
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Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent. |
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More Than S'mores
Exhibit Works Inc. cooks up a tasty booth experience to give attendees s'more – and triples traffic compared to the previous year. |
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Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
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Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
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Che Bella Figura!
An inside look at the 2006 Milan International Furniture Fair. |
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Unplug and Play
With a product launch only months away, first-time exhibitor Hopscotch Technology Inc. turns a shoestring budget and a bad booth location into a backyard playground. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
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Urban Scrawl
Crumpler's low-budget, low-tech exhibit stands out at the 2005 International Consumer Electronics Show, earning the company five times its expected leads and contracts worth $1.2 million. |
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Ticket to Ride
At the 2005 Chicago Auto Show, Chrysler Group took attendees for a ride. Equipped with a swipeable card that tracked time and activities, 800,000 attendees test-drove Chrysler vehicles. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
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All-Star Awards: Software and the City
Leann Bradburn of SignalSoft Corp. creates an interactive exhibit that increases sales leads by 216 percent. |
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Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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The Selling Power of Retro
A car-stereo manufacturer creates an authentic gas-station exhibit and even gives it a name – Sid's Garage. The result: a 50-percent increase in sales at the Consumer Electronics Show. |
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Sizzle Awards – Twist and Tout
An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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Wheee!
''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' |
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In Search of Authenticity
Author James Gilmore and 24 exhibit and corporate event managers toured Las Vegas to find authentic experiences. Along the way, they discovered three principles of corporate event authenticity. |
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Bottoms Up
Quick tips on how to buy liquor, what to buy, and how to control consumption. |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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Subdued but Still Sexy
ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players. |
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Bring Up the Lights
Your buffet looks green, your attendees gleam yellow, and your speaker glows like nuclear waste. It's time you learned the basics of corporate event lighting. |
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Under the Big Top
Everything you ever wanted to know about tent rental – and more. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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The Sound of Muzak
Question: When pursuing a strategically valuable new market, why do you hire a garbage-can designer to create your trade show exhibit? |
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The Art of Lounging
Forget the glitz and glam of the ‘90s. Today's events focus on brand image, understated elegance, and lounge-style comfort. |
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All the World's a Stage
Four corporate event stages that take drama to another level. |
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EXHIBITOR Magazine's Color Trends 2003
If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003. |
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The One-Word Exhibit
A children's book inspires designer Mitchell Mauk's newest trade show exhibit for SOLA International. |
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Exhibiting the Intangible
SignalSoft uses a fake city and an interactive customer tour to make its unseen products come to life. |
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Graffiti Pays Off
Children's rehab equipment company hits the jackpot with $700 booth. |
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Zen and the Art of the Anti-Booth
United Plastics Group finds ROI enlightenment in Zen garden exhibit. |
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The Three Faces of Arnold Palmer
Three brands, one booth. How to differentiate them? This golf company created an exhibit with a multiple personality - and made it work. |
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Painted Pigs and Garden Parties
ProQuest taps Martha Stewart's popularity for a show program that harvests 3,000 leads. It's a Good Thing. |
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Theme Schemes
Pump up your show presence with a themed exhibit. |
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Quiet Please!
How three exhibitors overcome the distractions of a noisy show floor to capture customer attention. |
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Creating an Exhibit Theme
Use this eight-step formula to brainstorm a killer theme for your next promotion. |
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Outdoor Exhibiting: The Great Wide Open
Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide. |
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Shake Rattle & Roll: Welcome to Experience Exhibiting
Creating memorable sensory experiences to differentiate yourself from the competition. |
| Exhibit Design - Traffic |
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Wheee!
''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
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Pick One
You are part of Hewlett-Packard's exhibit selection team. Which of the five proposed design concepts will you choose and why? |
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The One-Word Exhibit
A children's book inspires designer Mitchell Mauk's newest trade show exhibit for SOLA International. |
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Selecting Booth Space
The ins and outs of choosing where to set up shop. |
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An Exhibit Outgrown
How SmartWool's new trade show booth beat the fast-growth blues. |
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Preparing Your Staff for Space Invaders
Train your staff how to work your exhibit configuration so they don’t feel like they’re exhibiting on another planet. |
| Exhibit Design - Location |
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Navigating Space Selection
An industry veteran's guide to selecting your company's next booth space. |
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Toyota's Authentic Off-Floor Experience
Trying to pry loyal truck buyers out of the hands of the Big Three, Toyota Motor Corp. creates Tundra Territory, an off-floor customer-centric experience promoting its full-size Tundra. |
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Show Selection - The Five-Step Shuffle
Does your company employ Russian roulette or realistic rationale when planning its show schedule? Skip Cox explains the fancy footwork behind his five-step method to show selection. |
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To the Moon, Alice
Five space-related venues you've never considered. |
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Under the Big Top
Everything you ever wanted to know about tent rental – and more. |
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Selecting Booth Space
The ins and outs of choosing where to set up shop. |
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Lost in Space
12 ways to overcome a bad booth location. |
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Guerrilla Space Selection
It ain't the size, it's the location. Simon & Schuster Interactive avoids the big sharks in E3's expo halls and makes a splash in the lobby. |
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Outdoor Exhibiting: The Great Wide Open
Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide. |
| Exhibit Design - Graphics |
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Here's Looking at Hue
If you think color palettes are nothing more than frosting for your exhibit design, think again. Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word. |
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Cut It Out
Time to trim the fat? Ten graphics experts weigh in with tips and techniques to help you cut graphics costs without drawing blood. |
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Getting Graphic
From crafting your message to crating your shipment, consider these tips and techniques to maximize the effectiveness of your exhibit graphics and minimize your expenses. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
|
Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
|
|
Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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When Good Graphics Go Bad
Do you have a back-up plan in case your exhibit graphics turn up missing, damaged, or misspelled at your next show? Here are some suggestions from exhibit managers who've been there. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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But Can They Read It?
Principles of Effective Exhibit Graphics |
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10 Ways to Waste Money on Graphics
Here's a painless way to cut costs: Stop paying for things you shouldn't be doing in the first place. |
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Crop Graphics Costs
15 tips to help keep your graphics costs down. |
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Exhibit Graphics: The Next Generation
New technologies turn graphics into bold, inventive attention-getters |
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Avoiding the Terrible Toos
Sometimes, there’s just too much going on in the exhibit. Here’s how to recognize the problem. |
| Exhibit Design - Materials |
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Weird Science
When it comes to see-through concrete, disposable video, and LED fabric, the future is now. |
|
|
De-Briefing Rooms
Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit. |
|
|
Sitting Pretty
Tired of the same-old seats? Find your inspiration for something new with these six seating options. |
|
|
Magnifico
The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event. Once, again, the show raises the bar with elegant, astonishing displays of pure exhibit brilliance. |
|
|
Floor Decor
Six exhibit-flooring examples with a dash of panache that transforms them from typical concrete camouflage into can't-miss cosmetics. |
|
|
Eco-Friendly Exhibiting
Thirty-five years ago, the first mandatory recycling laws seemed bizarre. Today, they're a part of daily life. Green exhibiting might seem exotic at first, too. But now there's a change of, well, climate in the air. |
|
|
Over the Top
A ceiling element may be just what you need to top off your exhibit and draw added attention to your space. Here are six innovative options to choose from. |
|
|
Cut It Out
Time to trim the fat? Ten graphics experts weigh in with tips and techniques to help you cut graphics costs without drawing blood. |
|
|
Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
|
|
Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
|
|
Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
|
|
Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
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All-Star Awards – A Model Plan
Thanks to his 'little' idea, Paul Shelton saves Astec Inc. big money at CONEXPO-CON/AGG – and doubles sales leads. |
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Behind Closed Doors
Six innovative conference-room designs. |
|
|
Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
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Fire in Your Booth
A guide to fire regulations and fire safety in trade show facilities. |
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The Incredible Shrinking Exhibit
To defray high exhibiting costs, hot-mix asphalt facility manufacturer Astec Inc. replaced its $6-million equipment with 1/8-scale replicas at CONEXPO-CON/AGG 2005. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
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|
Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
|
|
Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
|
|
Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
|
|
Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
|
|
Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
|
|
See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
|
|
In Search of Authenticity
Author James Gilmore and 24 exhibit and corporate event managers toured Las Vegas to find authentic experiences. Along the way, they discovered three principles of corporate event authenticity. |
|
|
No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
|
|
How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
|
|
All the World's a Stage
Four corporate event stages that take drama to another level. |
|
|
Build 'em and Burn 'em
Exhibits built for one-time use can save dollars and make sense. Europeans know it, but will the idea catch on in America? |
|
|
Avoiding the Terrible Toos
Sometimes, there’s just too much going on in the exhibit. Here’s how to recognize the problem. |
| Exhibit Design - Small Exhibits |
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The $866 Exhibit
Trade show virgins Aaron Foss and Mark Webster exhibit on a chicken wing and a prayer, turning $866 into an eye-catching custom exhibit, and bringing a napkin-sketch concept to finger-licking fruition. |
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Unplug and Play
With a product launch only months away, first-time exhibitor Hopscotch Technology Inc. turns a shoestring budget and a bad booth location into a backyard playground. |
|
|
Urban Scrawl
Crumpler's low-budget, low-tech exhibit stands out at the 2005 International Consumer Electronics Show, earning the company five times its expected leads and contracts worth $1.2 million. |
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Five Ways to Make Your Small Exhibit More Effective
Industry experts weigh in on how to give your small booth a competitive edge – without breaking the bank. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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Sixth Annual EXHIBITOR Magazine All-Star Awards
Honoring innovation in exhibit and event marketing. |
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The All-Purpose Small Exhibit
The 10-foot exhibit, like the basic black dress, can be easily adapted to accommodate a variety of applications. Here are five applications that highlight what's possible. |
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Graffiti Pays Off
Children's rehab equipment company hits the jackpot with $700 booth. |
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The Wild West on Pennies a Day
How a video training company turned $2,000 worth of paint, lumber and labor into a must-see booth. |
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The Art of the Booth
With spare parts, ingenuity and $4,300, Art Expeditions creates a mini-masterpiece |
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Do-It-Yourself Booth Scores 2,500 Leads
Tiny Steamboat Software turns water to wine with a can-do attitude and $600 worth of Home Depot supplies. |
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Docs With Ambulance Make Out Like Bandits
I. T. Doctors scraps its exhibit, rents an ambulance and cashes in at a computer show. |
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$500 Booth Steals Show
Frugal but creative, Al Mannino pulls off a bank job. |
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How To Create Buzz In Your Small Exhibit
Power of the mosquito. |
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Small but Mighty Exhibits
Successful small exhibitors that make a big impact. |
| Exhibit Design - Details |
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Cheers!
Here are six hospitality bars that'll have attendees bellied up before you can say, "Norm!" |
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Here's Looking at Hue
If you think color palettes are nothing more than frosting for your exhibit design, think again. Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word. |
|
|
De-Briefing Rooms
Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit. |
|
|
Sitting Pretty
Tired of the same-old seats? Find your inspiration for something new with these six seating options. |
|
|
Magnifico
The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event. Once, again, the show raises the bar with elegant, astonishing displays of pure exhibit brilliance. |
|
|
Floor Decor
Six exhibit-flooring examples with a dash of panache that transforms them from typical concrete camouflage into can't-miss cosmetics. |
|
|
Eco-Friendly Exhibiting
Thirty-five years ago, the first mandatory recycling laws seemed bizarre. Today, they're a part of daily life. Green exhibiting might seem exotic at first, too. But now there's a change of, well, climate in the air. |
|
|
Over the Top
A ceiling element may be just what you need to top off your exhibit and draw added attention to your space. Here are six innovative options to choose from. |
|
|
Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
|
|
Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
|
|
Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
|
|
Bell of the Ball
Bell Helicopter Textron Inc. nearly triples at-show sales by pointing attendees' eyes to the skies at Heli-Expo 2006. |
|
|
Everything Matters
3D Exhibits Inc. reinvents itself, jazzes its existing customers, and snags eight new big-budget opportunities by focusing on what matters most to trade show professionals – everything. |
|
|
Fit to a Tea
An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent. |
|
|
More Than S'mores
Exhibit Works Inc. cooks up a tasty booth experience to give attendees s'more – and triples traffic compared to the previous year. |
|
|
Prizes Out, Products In
Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game. |
|
|
Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
|
|
Chairs with Flair
With endless seating options available, there's no excuse for cliché chairs. Here are six seating options that are anything but ordinary. |
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Step Right Up
Six exhibit staircases that elevate both attendees and exhibit design. |
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Rockin' Chairs
Six seating examples that rock! |
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Display Must Go On
Six product displays that rival Crate and Barrel in attendee allure. |
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A Welcome Change
Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old. |
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Behind Closed Doors
Six innovative conference-room designs. |
|
|
Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
|
|
Now Playing in Theaters
Six presentation theaters that go way beyond plasma monitors and folding chairs. |
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May I Help You?
Six welcoming reception desks to delight and inspire you. |
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Movers and Shakers
Want to blend out on the show floor? Try adding action to your exhibit with one of these 10 examples. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
|
|
Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
|
|
Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
|
|
How to Create an Attendee Survey
This article will help you decide: A. How long to make your survey B. What questions to ask C. When to send your survey D. All of the above. |
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Steal This Invitation…
…and five other ideas sure to kick-start your imagination, entice your invitees, and conjure the spirit of your event long before your guests cross the threshold. |
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Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
|
|
Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
|
|
Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
|
|
See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
|
|
How to Bend the Rules
Need to break from show rules? Knowing what to ask and whom to ask can make your life easier – and cheaper. |
|
|
No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
|
|
How to Cut Drayage Costs
Understanding drayage rates and hidden costs can help you reduce your drayage bill. |
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Inventive Invites
Ditch the all-occasion invitations and standard white envelopes. Here are six eye-catching invites that will make your guests want to RSVP. |
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Installation: The I in I&D (Part One of Two)
Avoid the perils and pitfalls of exhibit setup with this step-by-step guide. |
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Sitting Pretty
Six seating options to spark your creativity. |
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Breaking the Mold
Five custom sculptures for your next corporate event. |
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Organizing Your Show Binder
How to design a binder for instant finger-tip access to all your paperwork. |
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What Are the Rules?
An introduction to exhibiting guidelines and standards. |
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Rad Reception Desks
Six reception desks to ignite your creativity. |
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Bring Up the Lights
Your buffet looks green, your attendees gleam yellow, and your speaker glows like nuclear waste. It's time you learned the basics of corporate event lighting. |
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Art You Can Eat
Forget standard box lunches and lifeless deli platters – food can be a central element of event décor. |
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Can We Talk?
Five fashionable conference rooms with innovative style, color, and accents. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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Ordinary Elements, Extraordinary Effects
Six small exhibit elements that give off a marketing bang three times their size. |
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Trade Show Planning Guide
Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine |
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How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
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All the World's a Stage
Four corporate event stages that take drama to another level. |
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But Can They Read It?
Principles of Effective Exhibit Graphics |
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Fabulous Flooring
Six flooring examples that take a giant step up from carpet and pad. |
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Exhibit Graphics: The Next Generation
New technologies turn graphics into bold, inventive attention-getters |
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Avoiding the Terrible Toos
Sometimes, there’s just too much going on in the exhibit. Here’s how to recognize the problem. |
| Exhibit Design - Branding |
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In Search of Authenticity
Author James Gilmore and 24 exhibit and corporate event managers toured Las Vegas to find authentic experiences. Along the way, they discovered three principles of corporate event authenticity. |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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Makeover
Hughes Network Systems reinvents its 15-year-old user group event. |
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Low Down on Layouts
Everything you need to know about the six most common exhibit floorplans. |
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The Sound of Muzak
Question: When pursuing a strategically valuable new market, why do you hire a garbage-can designer to create your trade show exhibit? |
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Pick One
You are part of Hewlett-Packard's exhibit selection team. Which of the five proposed design concepts will you choose and why? |
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The One-Word Exhibit
A children's book inspires designer Mitchell Mauk's newest trade show exhibit for SOLA International. |
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TEEM Awards
EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002 |
| Exhibit Design - Presentation |
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Oral Hijinks
Colgate-Palmolive Co. uses an inverted theater to "edutain" dental professionals about the benefits of Colgate Total toothpaste, attracting more than 5,000 attendees at the 2006 American Dental Association show. |
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We Proudly Present
From corporate overviews to in-booth entertainment, five presentation experts identify six categories of in-booth presentations and provide tips on how to select the right approach for your company's audience and objectives. |
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Write Your Own Job Description
Not getting the recognition - or salary - you deserve? Perfecting your job description takes time and perseverance, but the payoff can be well worth it. |
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Display Must Go On
Six product displays that rival Crate and Barrel in attendee allure. |
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A Welcome Change
Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old. |
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Wheee!
''Ladies and gentlemen, step right up. Welcome to the Exhibitgroup/Giltspur fun house, where you'll find the latest and greatest in interactive exhibit experiences.'' |
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The Gravy Train
Siemens built a train to carry its technology to its customers – and ended up with a runaway hit that picked up 700 passengers a day. |
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Caution Filling is Hot!
EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions. |
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But Can They Read It?
Principles of Effective Exhibit Graphics |
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Celebrity Quiz
There's more to picking the right celebrity for your trade show than name recognition: Learn how the entertainment experts do it. |
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Developing a Presentation Plan That Works
Solidify your next presentation by exploring your options and fashioning the right message. |
| Exhibit Design - Buying Design |
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Here's Looking at Hue
If you think color palettes are nothing more than frosting for your exhibit design, think again. Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word. |
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Rental Report
During the last 15 years, a quiet revolution has transformed the exhibit-rental industry. Learn how these recent changes have convinced some companies to rent rather than buy -- and find out whether you should make the switch yourself. |
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Eco-Friendly Exhibiting
Thirty-five years ago, the first mandatory recycling laws seemed bizarre. Today, they're a part of daily life. Green exhibiting might seem exotic at first, too. But now there's a change of, well, climate in the air. |
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Chairs with Flair
With endless seating options available, there's no excuse for cliché chairs. Here are six seating options that are anything but ordinary. |
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GRAVITY FREE: Remarkable Ideas Found Here
Put your ear to the door of almost every smart business in the world, and you'll hear the executive buzz inside – design and innovate, design and innovate, design and innovate. |
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Che Bella Figura!
An inside look at the 2006 Milan International Furniture Fair. |
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Step Right Up
Six exhibit staircases that elevate both attendees and exhibit design. |
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All-Star Awards – Pocket Change
Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts. |
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Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air. |
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How to Select a Vendor in Three Simple Steps
Pam Silver, CTSM, creates an objective vendor-selection system to choose a new, single vendor for Rockwell Collins' trade show program. |
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Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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Five Supplier Services You Pay for but Seldom Use
Your exhibit house provides a number of services it doesn't advertise – from information gathering to scheduling to budget advice. Here's how to get what you're already paying for. |
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Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
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Exhibit-Design Trends
Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design. |
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Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
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See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
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No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
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Sitting Pretty
Six seating options to spark your creativity. |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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Rad Reception Desks
Six reception desks to ignite your creativity. |
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How to Get the Exhibit You Don't Want
How to fail in design direction without even trying. |
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Pick One
You are part of Hewlett-Packard's exhibit selection team. Which of the five proposed design concepts will you choose and why? |
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All the World's a Stage
Four corporate event stages that take drama to another level. |
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But Can They Read It?
Principles of Effective Exhibit Graphics |
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EXHIBITOR Magazine's Color Trends 2003
If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003. |
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Fabulous Flooring
Six flooring examples that take a giant step up from carpet and pad. |
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A Three-Step Guide to RFPs
How to use request for proposals to solicit bids for your biggest exhibit purchases. |
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Virtual Pre-Show Training
Those cool computer renderings of your new exhibit aren't just design aids anymore. Stick 'em on the Web, and you've got a great tool for staff training before the show. |
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What You Need to Know About Exhibit Diagrams
A basic guide to those peculiar drawings that steer your exhibit from concept to reality. |
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MacroDyne's Detailed RFP
Henry Helms' 26-page request for proposal results in the "perfect" exhibit. |
| Exhibit Design - Portfolios |
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Cheers!
Here are six hospitality bars that'll have attendees bellied up before you can say, "Norm!" |
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De-Briefing Rooms
Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit. |
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Sitting Pretty
Tired of the same-old seats? Find your inspiration for something new with these six seating options. |
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Floor Decor
Six exhibit-flooring examples with a dash of panache that transforms them from typical concrete camouflage into can't-miss cosmetics. |
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Over the Top
A ceiling element may be just what you need to top off your exhibit and draw added attention to your space. Here are six innovative options to choose from. |
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Light Conversation
Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject. |
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Fabric Mavericks
What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs. |
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Loungin' Around
Why create just a space for attendees to gather? Why not create a lounge that becomes an attraction all its own. Here are six exhibit lounges that double as traffic builders. |
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Dividers That Conquer
Six exhibit walls that transcend typical support-structure status to become stand-alone focal points. |
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Chairs with Flair
With endless seating options available, there's no excuse for cliché chairs. Here are six seating options that are anything but ordinary. |
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Che Bella Figura!
An inside look at the 2006 Milan International Furniture Fair. |
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Step Right Up
Six exhibit staircases that elevate both attendees and exhibit design. |
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Rockin' Chairs
Six seating examples that rock! |
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A Welcome Change
Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old. |
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Behind Closed Doors
Six innovative conference-room designs. |
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Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree
EXHIBITOR takes you inside Euroshop 2005, an international trade show held once every three years that highlights cutting-edge exhibit- and retail-design trends. |
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Now Playing in Theaters
Six presentation theaters that go way beyond plasma monitors and folding chairs. |
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May I Help You?
Six welcoming reception desks to delight and inspire you. |
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Movers and Shakers
Want to blend out on the show floor? Try adding action to your exhibit with one of these 10 examples. |
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Walls of Fame
Six extraordinary exhibit walls to spark your imagination. |
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Material World
Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit. |
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Prove It!
Seven product demonstrations that prove their product claims beyond a shadow of a doubt. |
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Steal This Invitation…
…and five other ideas sure to kick-start your imagination, entice your invitees, and conjure the spirit of your event long before your guests cross the threshold. |
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Ultra Lounge
Six exhibit lounge areas that'll make attendees stop, look, and linger. |
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Over the Top
Don't just build a roof over your head. Build a roof with crowd-stoppin' style. |
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See the Light
Five event-lighting strategies that prove there's more than one way to trip the light fantastic. |
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No More Blank Stairs
Exhibit staircases are normally as forgettable as T-shirt giveaways and yellow mums. But you don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design. |
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Inventive Invites
Ditch the all-occasion invitations and standard white envelopes. Here are six eye-catching invites that will make your guests want to RSVP. |
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Sitting Pretty
Six seating options to spark your creativity. |
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Breaking the Mold
Five custom sculptures for your next corporate event. |
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Subdued but Still Sexy
ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players. |
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Rad Reception Desks
Six reception desks to ignite your creativity. |
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Art You Can Eat
Forget standard box lunches and lifeless deli platters – food can be a central element of event décor. |
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Hot Mail
Toss that plain white envelope – the latest invitations to corporate events are all about getting noticed in a competitive market. |
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Can We Talk?
Five fashionable conference rooms with innovative style, color, and accents. |
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Ordinary Elements, Extraordinary Effects
Six small exhibit elements that give off a marketing bang three times their size. |
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All the World's a Stage
Four corporate event stages that take drama to another level. |
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Fabulous Flooring
Six flooring examples that take a giant step up from carpet and pad. |
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How to Write a Press Release with POW!
A press release should pop from a press kit like a clown from a Jack-in-the-Box. Here’s how to write a release that captures and keeps attention. |
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Trade Show Press Kits that Impress
Six 3-D press kits we picked up and couldn't put down. |
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Neat Seats
Eight cool ideas for giving visitors something to sit on when common won't cut it. |
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Immaculate Reception
Seven reception desks that say, "Welcome to our world." |
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Walls That Beckon
When exhibit walls say "come hither," visitors respond. |
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Pedestal Power!
Imaginative product pedestals can inject your wares with high-voltage presence. |
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Cool Kiosks
These seven demonstration kiosks would do any product proud. |
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Small but Mighty Exhibits
Successful small exhibitors that make a big impact. |
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Beyond the Box
Four purpose-driven conference rooms offer out-of-the box solutions. |
| Exhibit Design - Refurbishment |
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Ground Rules
Tips to help you buy, install, and extend the life of your exhibit flooring. |
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Mattel Puts Its Toys Away
For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding. |
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Time to Sell that Old Exhibit?
Storing an unused booth is a waste of money. Maybe your albatross is the answer to somebody else's problem. |
| Exhibit Design - Rental |
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Rental Report
During the last 15 years, a quiet revolution has transformed the exhibit-rental industry. Learn how these recent changes have convinced some companies to rent rather than buy -- and find out whether you should make the switch yourself. |
|
|
Ballpark Budgeting
Here are the stats and formulas you need to pull a budget out of thin air. |
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Chic on the Cheap
Create your own booth with $780 and a trip to IKEA |
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Taming the Wild Portable
Need a better way to manage your portable-exhibit inventory? Here's how three exhibit managers whipped their portable programs into shape. |
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Under the Big Top
Everything you ever wanted to know about tent rental – and more. |
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Rental Revolution
It's time to take a fresh look at the idea of renting an exhibit instead of buying. And the turbulent economy isn't the only reason. |
| Exhibit Design - Green Exhibiting |
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How Green Are Your Giveaways?
From buying organic to recycling everything in sight, the whole world is going Green. But what about your giveaways? |
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Eco-Friendly Exhibiting
Thirty-five years ago, the first mandatory recycling laws seemed bizarre. Today, they're a part of daily life. Green exhibiting might seem exotic at first, too. But now there's a change of, well, climate in the air. |
