Exhibit Marketing - Exhibit Design

EXHIBITOR Magazine

•

Find It - Marketplace

•

Tips

•

Awards Programs

•

Advertise

•

Home

•

Renew

•

Change Address

•

Classifieds

•

Jobs

•

News

•

Go Shopping

•

About Us

Social Networking
Make new connections!
Join the conversation on:

Stay Informed
Get the ExhibitorOnline
Update newsletter free!

•

•

•

•

•

Exhibit Marketing - Exhibit Design
Purchasing a big-ticket item such as a trade show booth requires big-time research, not to mention a wad of cash. Here are the tools, information, and examples to help you make informed purchasing decisions and to help you recognize a good - or bad - design when you see one.

Single Article PDFs

Exhibit Design - Exhibit Trends
	Salone Style Visitors looking for exhibit-design inspiration at Milan's annual Salone del Mobile found high style framed in a picture of quiet elegance.
	Environmental Band-Aids or Eco Indulgences? Five things to know if you're thinking about offsetting your exhibit's carbon footprint.
	Meet Mr. Green Designer and environmental trailblazer Tom Bowman shares what he's learned in his pioneering work on green exhibiting.
	Taking the LEED In lieu of industry-specific environmental standards, exhibitors and suppliers are adapting U.S. Green Building Council's LEED standards.
	The Greening of the Industry How eight exhibitors overcame their own eco obstacles in the search for Greener exhibit pastures.
	Wilkommen to EuroShop EXHIBITOR magazine brings back a smorgasbord of images to give you a glimpse of new trends in international exhibit design.
	Weird Science When it comes to see-through concrete, disposable video, and LED fabric, the future is now.
	Here's Looking at Hue Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word.
	Magnifico The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event, with elegant displays of pure exhibit brilliance.
	Eco-Friendly Exhibiting Green exhibiting might seem as exotic as mandatory recycling laws did 35 years ago. But now there's a change of climate in the air.
	Rockin' Chairs When seating counts. Six examples that make a statement.
	Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.
	Material World Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit.
	The Selling Power of Retro Informal market research supports this authentic gas-station exhibit. The result: a 50-percent increase in sales.
	Ultra Lounge Six exhibit lounge areas that'll make attendees stop, look, and linger.
	Exhibit-Design Trends Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design.
	Over the Top Don't just build a roof over your head. Build a roof with crowd-stoppin' style.
	No More Blank Stairs You don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design.
	Subdued but Still Sexy ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players.
	EXHIBITOR Magazine's Color Trends 2003 If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003.
	Fabulous Flooring Six flooring examples that take a giant step up from carpet and pad.
	Build 'em and Burn 'em Exhibits built for one-time use can save dollars and make sense. Europeans know it, but will the idea catch on in America?
Exhibit Design - Themes & Environments
	Foam and Function Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees.
	Small Package, Big Presence Learn how 12 small exhibits avoided product and message overload to create one-off designs.
	Booty Call ScanAlert Inc.'s pirate-themed promotion sent booth visitors to 14 partner exhibits with a ripple affect throughout the show floor.
	Counter Intelligence Reception desk ideas that leave a positive lasting impression.
	Change Your Stripes Does your exhibit need to stand out, or blend in? How to evaluate a show environment and plan your statement.
	Lounge Acts Six stylish but strategic exhibit lounges that'll serve as irresistible landing pads for pooped prospects.
	Scents and Sensibility ScentAir Inc. proves once again that attendees prefer product experiences over demos with their appeal to visitors' senses.
	The Little Exhibits That Could Five exhibitors prove you don't need a gargantuan budget when you have a big idea.
	Home Improvement Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees.
	De-Briefing Rooms Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit.
	Health-Care Honky Tonk Healthcare Management Systems Inc. tips its hat to the Grand Ole Opry, tripling leads and landing a contract worth $1.7 million.
	Sitting Pretty Tired of the same-old seats? Find your inspiration for something new with these six seating options.
	Choose Your Own Adventure To demonstrate its key differentiator, MG Design Associates invites attendees to create their very own space.
	Magnifico The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event, with elegant displays of pure exhibit brilliance.
	Toyota's Authentic Off-Floor Experience To pry loyal truck buyers from the Big Three, Toyota creates an off-floor customer-centric experience.
	10 Ideas That Changed the Trade Show Industry From the Great Exhibition of 1851 to the McCormick Place Fire, the industry's evolutionary events.
	Floor Decor Six exhibit-flooring examples with a dash of panache.
	Over the Top Innovative ceiling options to top off your exhibit and draw added attention to your space.
	All-Star Awards -- Just What the Doctors Ordered Purdue Pharma L.P. adopts a customer-made approach to redesigning the company's exhibit.
	Light Conversation Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject.
	Fabric Mavericks What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs.
	Loungin' Around Six exhibit lounges with enough style to double as traffic builders.
	Bell of the Ball Bell Helicopter Textron Inc. builds suspense and then delivers with a product launch that nearly triples at-show sales at Heli-Expo 2006.
	Everything Matters 3D Exhibits' "attention-to-detail" promotion snags eight big-budget opportunities by focusing on their customers' detail driven jobs..
	Fit to a Tea An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent.
	More Than S'mores Exhibit Works Inc. takes the story-swapping campfire experience upscale – and triples traffic compared to the previous year.
	Prizes Out, Products In Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game.
	Dividers That Conquer Six exhibit walls that transcend typical support-structure status to become stand-alone focal points.
	Che Bella Figura! An inside look at the 2006 Milan International Furniture Fair.
	Unplug and Play First-time exhibitor Hopscotch Technology turns a shoestring budget and a bad location into a successful new product launch at CES.
	Behind Closed Doors Six innovative conference-room designs.
	Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.
	Urban Scrawl Crumpler's "tabula rasa" exhibit inspired attendee/product interaction earning five times the expected leads and contracts worth $1.2 million.
	Ticket to Ride At the 2005 Chicago Auto Show, equipped with swipeable cards that tracked time and activities, attendees test-drove Chrysler vehicles.
	Walls of Fame Six extraordinary exhibit walls to spark your imagination.
	All-Star Awards: Software and the City Leann Bradburn of SignalSoft Corp. creates a PDA guided tour that increases sales leads by 216 percent.
	Material World Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit.
	Chic on the Cheap Create your own booth with $780 and a trip to IKEA
	The Selling Power of Retro Informal market research supports this authentic gas-station exhibit. The result: a 50-percent increase in sales.
	Sizzle Awards – Twist and Tout An old game offers a new twist on product demonstration, and scores 236-percent more leads than expected.
	Exhibit-Design Trends Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design.
	Wheee! ''Ladies and gentlemen, step right up to the Exhibitgroup/Giltspur fun house, where you'll find the latest, greatest interactive exhibit experiences.''
	Sixth Annual EXHIBITOR Magazine All-Star Awards Honoring innovation in exhibit and event marketing.
	Subdued but Still Sexy ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players.
	Low Down on Layouts Everything you need to know about the six most common exhibit floorplans.
	The Sound of Muzak Muzak markets to the "Experience Economy" designers with an experience that didn't disappoint.
	All the World's a Stage Four corporate event stages that take drama to another level.
	EXHIBITOR Magazine's Color Trends 2003 If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003.
	The One-Word Exhibit Mitchell Mauk finds the essence of a marketing message and inflates it by orders of magnitude in SOLA International's new exhibit.
	Exhibiting the Intangible SignalSoft's fake city and PDA guided tour bring its unseen products to life.
	Graffiti Pays Off Children's rehab equipment company hits the jackpot with $700 booth.
	Zen and the Art of the Anti-Booth United Plastics Group finds ROI enlightenment in Zen garden exhibit.
	The Three Faces of Arnold Palmer Three brands, one booth. How the famous golf company created an exhibit with multiple personalities, and made it work.
	Painted Pigs and Garden Parties ProQuest taps Martha Stewart's popularity for a show program that harvests 3,000 leads. It's a Good Thing.
	Theme Schemes Pump up your show presence with a themed exhibit.
	Quiet Please! How three exhibitors overcome the distractions of a noisy show floor to capture customer attention.
	Creating an Exhibit Theme Use this eight-step formula to brainstorm a killer theme for your next promotion.
	Outdoor Exhibiting: The Great Wide Open Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide.
	Shake Rattle & Roll: Welcome to Experience Exhibiting Creating memorable sensory experiences to differentiate yourself from the competition.
Exhibit Design - Traffic
	Wheee! ''Ladies and gentlemen, step right up to the Exhibitgroup/Giltspur fun house, where you'll find the latest, greatest interactive exhibit experiences.''
	Mattel Puts Its Toys Away For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding.
	Low Down on Layouts Everything you need to know about the six most common exhibit floorplans.
	How to Get the Exhibit You Don't Want How to fail in design direction without even trying.
	Pick One You are part of Hewlett-Packard's exhibit selection team. Which concept will you choose and why?
	The One-Word Exhibit Mitchell Mauk finds the essence of a marketing message and inflates it by orders of magnitude in SOLA International's new exhibit.
	Selecting Booth Space The ins and outs of choosing where to set up shop.
	An Exhibit Outgrown How SmartWool's new trade show booth beat the fast-growth blues.
	Preparing Your Staff for Space Invaders Train your staff when exhibit configurations change so they don't feel like they're on another planet.
Exhibit Design - Location
	Navigating Space Selection An industry veteran's guide to selecting your company's next booth space.
	Toyota's Authentic Off-Floor Experience To pry loyal truck buyers from the Big Three, Toyota creates an off-floor customer-centric experience.
	Show Selection - The Five-Step Shuffle Skip Cox's method for employing realistic rationale instead of Russian roulette to plan your show schedule.
	Selecting Booth Space The ins and outs of choosing where to set up shop.
	Lost in Space 12 ways to overcome a bad booth location.
	Guerrilla Space Selection It ain't the size, it's the location. Simon & Schuster Interactive's exhibit is on the front line of visitor viewing... in the lobby.
	Outdoor Exhibiting: The Great Wide Open Should you exhibit with Mother Nature? Consider these benefits and risks to help you decide.
Exhibit Design - Graphics
	10 Small-Booth Graphics Mistakes Learn what not do with your 10-by-10 graphics.
	Graphics Made Simple Unless you're a born-and-bred graphics guru, you probably can't tell your DPI from your EPS, and you likely think PMS coding is a "women's issue".
	$3,000 Typo Why does a $260 graphic cost $3,000 to replace the night before a show?
	Here's Looking at Hue Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word.
	Cut It Out Time to trim the fat? Ten graphics experts weigh in with tips and techniques to help you cut graphics costs without drawing blood.
	Getting Graphic From crafting your message to crating your shipment, a basic primer on exhibit graphics.
	Behind Closed Doors Six innovative conference-room designs.
	Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.
	Material World Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit.
	Chic on the Cheap Create your own booth with $780 and a trip to IKEA
	When Good Graphics Go Bad A back-up plan in case your exhibit graphics turn up missing, damaged, or misspelled.
	Exhibit-Design Trends Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design.
	Low Down on Layouts Everything you need to know about the six most common exhibit floorplans.
	But Can They Read It? Principles of Effective Graphics Copy
	10 Ways to Waste Money on Graphics Here's a painless way to cut costs: Stop paying for things you shouldn't be doing in the first place.
	Crop Graphics Costs 15 tips to help keep your graphics costs down.
	Exhibit Graphics: The Next Generation New technologies turn graphics into bold, inventive attention-getters
	Avoiding the Terrible Toos Sometimes, there's just too much going on in the exhibit. Here's how to recognize the problem.
Exhibit Design - Materials
	Hoodman to the Rescue Hoodman Corp. inflates its image with a nontraditional exhibit structure that saves an average of $16,600 per show, triples at-show sales, and expands the company's dealer base tenfold in only three years.
	Take Your Seats Six comfortable yet functional seating options that complement their décor and provide that little extra flair to make attendees stop and plop down for a spell.
	Waste Watchers Three innovative exhibitors transform found, donated, and recycled materials into inexpensive, unconventional exhibits that not only cut costs and attract attention, they put a cheeky grin on Mother Nature, too.
	Public Displays of Perfection Six product displays that double as traffic builders.
	Cozy Corners Six lounges that soothe, relax... and sell.
	Put a Lid on It Six ceiling elements that draw attendees' eyes to the skies.
	Foam and Function Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees.
	Personal Space Six conference rooms you'll be happy to show your most important prospects.
	Eco-Friendly Flooring With new flooring choices ranging from bamboo to recycled rubber to carpet made from soda bottles, it's never been easier to take a ground-up approach to Greening your exhibit.
	Wilkommen to EuroShop EXHIBITOR magazine brings back a smorgasbord of images to give you a glimpse of new trends in international exhibit design.
	Weird Science When it comes to see-through concrete, disposable video, and LED fabric, the future is now.
	De-Briefing Rooms Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit.
	Sitting Pretty Tired of the same-old seats? Find your inspiration for something new with these six seating options.
	Magnifico The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event, with elegant displays of pure exhibit brilliance.
	Floor Decor Six exhibit-flooring examples with a dash of panache.
	Eco-Friendly Exhibiting Green exhibiting might seem as exotic as mandatory recycling laws did 35 years ago. But now there's a change of climate in the air.
	Over the Top Innovative ceiling options to top off your exhibit and draw added attention to your space.
	Cut It Out Time to trim the fat? Ten graphics experts weigh in with tips and techniques to help you cut graphics costs without drawing blood.
	Light Conversation Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject.
	Fabric Mavericks What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs.
	Loungin' Around Six exhibit lounges with enough style to double as traffic builders.
	Dividers That Conquer Six exhibit walls that transcend typical support-structure status to become stand-alone focal points.
	All-Star Awards – A Model Plan Replacing equipment with scale models, Astec Inc. saves big money at CONEXPO-CON/AGG – and doubles leads.
	Behind Closed Doors Six innovative conference-room designs.
	Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.
	Fire in Your Booth A guide to fire regulations and fire safety in trade show facilities.
	The Incredible Shrinking Exhibit To defray high exhibiting costs Astec Inc. replaced its $6-million equipment with 1/8-scale replicas.
	Walls of Fame Six extraordinary exhibit walls to spark your imagination.
	Material World Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit.
	Chic on the Cheap Create your own booth with $780 and a trip to IKEA
	Ultra Lounge Six exhibit lounge areas that'll make attendees stop, look, and linger.
	Exhibit-Design Trends Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design.
	Over the Top Don't just build a roof over your head. Build a roof with crowd-stoppin' style.
	No More Blank Stairs You don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design.
	How to Get the Exhibit You Don't Want How to fail in design direction without even trying.
	All the World's a Stage Four corporate event stages that take drama to another level.
	Build 'em and Burn 'em Exhibits built for one-time use can save dollars and make sense. Europeans know it, but will the idea catch on in America?
	Avoiding the Terrible Toos Sometimes, there's just too much going on in the exhibit. Here's how to recognize the problem.
Exhibit Design - Small Exhibits
	Small Package, Big Presence Learn how 12 small exhibits avoided product and message overload to create one-off designs.
	10 Tips for Tabletops How to maximize the key to tabletop success: Communicate who you are and what you do at a glance.
	The $866 Exhibit Trade show virgins Aaron Foss and Mark Webster exhibit on a chicken wing and a prayer, turning $866 into an eye-catching exhibit.
	Unplug and Play First-time exhibitor Hopscotch Technology turns a shoestring budget and a bad location into a successful new product launch at CES.
	Urban Scrawl Crumpler's "tabula rasa" exhibit inspired attendee/product interaction earning five times the expected leads and contracts worth $1.2 million.
	Five Ways to Make Your Small Exhibit More Effective Industry experts weigh in on how to give your small booth a competitive edge.
	Chic on the Cheap Create your own booth with $780 and a trip to IKEA
	Sixth Annual EXHIBITOR Magazine All-Star Awards Honoring innovation in exhibit and event marketing.
	The All-Purpose Small Exhibit The 10-foot exhibit, like the basic black dress, adapts to accommodate a variety of events. Here are five possibilities..
	Graffiti Pays Off Children's rehab equipment company hits the jackpot with $700 booth.
	The Wild West on Pennies a Day How a video training company turned $2,000 worth of paint, lumber and labor into a must-see booth.
	The Art of the Booth With spare parts, ingenuity and $4,300, Art Expeditions creates a mini-masterpiece
	Do-It-Yourself Booth Scores 2,500 Leads Steamboat Software makes a micro-budget work with loaner computers and $600 in Home Depot supplies.
	Docs With Ambulance Make Out Like Bandits I. T. Doctors scraps its exhibit, rents an ambulance and cashes in at a computer show.
	$500 Booth Steals Show Frugal but creative, Al Mannino pulls off a bank job.
	How To Create Buzz In Your Small Exhibit Power of the mosquito.
	Small but Mighty Exhibits Successful small exhibitors that make a big impact.
Exhibit Design - Details
	Take Your Seats Six comfortable yet functional seating options that complement their décor and provide that little extra flair to make attendees stop and plop down for a spell.
	Public Displays of Perfection Six product displays that double as traffic builders.
	Cozy Corners Six lounges that soothe, relax... and sell.
	Put a Lid on It Six ceiling elements that draw attendees' eyes to the skies.
	Personal Space Six conference rooms you'll be happy to show your most important prospects.
	Small Package, Big Presence Learn how 12 small exhibits avoided product and message overload to create one-off designs.
	Salone Style Visitors looking for exhibit-design inspiration at Milan's annual Salone del Mobile found high style framed in a picture of quiet elegance.
	Trade Show Planning Guide Organize the details of your show planning activities with these worksheets from EXHIBITOR magazine
	Wilkommen to EuroShop EXHIBITOR magazine brings back a smorgasbord of images to give you a glimpse of new trends in international exhibit design.
	Counter Intelligence Reception desk ideas that leave a positive lasting impression.
	Lounge Acts Six stylish but strategic exhibit lounges that'll serve as irresistible landing pads for pooped prospects.
	Home Improvement Sometimes boring products make cool stuff happen. Learn how Belkin International made that connection for attendees.
	Cheers! Six in-booth hospitality bars that'll have attendees bellied up before you can say, "Norm!"
	Here's Looking at Hue Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word.
	De-Briefing Rooms Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit.
	Sitting Pretty Tired of the same-old seats? Find your inspiration for something new with these six seating options.
	Magnifico The Salone Internazionale del Mobile in Milan, Italy, celebrates design like no other event, with elegant displays of pure exhibit brilliance.
	Floor Decor Six exhibit-flooring examples with a dash of panache.
	Eco-Friendly Exhibiting Green exhibiting might seem as exotic as mandatory recycling laws did 35 years ago. But now there's a change of climate in the air.
	Over the Top Innovative ceiling options to top off your exhibit and draw added attention to your space.
	Light Conversation Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject.
	Fabric Mavericks What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs.
	Loungin' Around Six exhibit lounges with enough style to double as traffic builders.
	Bell of the Ball Bell Helicopter Textron Inc. builds suspense and then delivers with a product launch that nearly triples at-show sales at Heli-Expo 2006.
	Everything Matters 3D Exhibits' "attention-to-detail" promotion snags eight big-budget opportunities by focusing on their customers' detail driven jobs..
	Fit to a Tea An in-booth tea party helps Impact Unlimited Inc. demonstrate its customized solutions – and exceed its lead goal by 100 percent.
	More Than S'mores Exhibit Works Inc. takes the story-swapping campfire experience upscale – and triples traffic compared to the previous year.
	Prizes Out, Products In Johns Manville quadruples its quality time with attendees by trading a car giveaway for a realistic product-demonstration game.
	Dividers That Conquer Six exhibit walls that transcend typical support-structure status to become stand-alone focal points.
	Chairs with Flair Six seating options that prove there's no excuse for cliché chairs.
	Step Right Up Six exhibit staircases that elevate both attendees and exhibit design.
	Rockin' Chairs When seating counts. Six examples that make a statement.
	Display Must Go On Six product displays that rival Crate and Barrel in attendee allure.
	A Welcome Change Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old.
	Behind Closed Doors Six innovative conference-room designs.
	Euroshop: Bubble Wrap, Gummy Bears, and an Olive Tree Euroshop 2005, the triennial event featuring cutting-edge exhibit- and retail-design trends.
	Now Playing in Theaters Six presentation theaters that go way beyond plasma monitors and folding chairs.
	May I Help You? Six unconventional reception desks to delight and inspire you.
	Movers and Shakers Ten exhibits that used movement to draw attention.
	Walls of Fame Six extraordinary exhibit walls to spark your imagination.
	Material World Fabric isn't just for banners anymore. Here are eleven ways to use fabric in your exhibit.
	Chic on the Cheap Create your own booth with $780 and a trip to IKEA
	Ultra Lounge Six exhibit lounge areas that'll make attendees stop, look, and linger.
	Exhibit-Design Trends Exhibit-design executive Kent Jones and industry photographer Jamie Padgett show us what's hot in current exhibit design.
	Over the Top Don't just build a roof over your head. Build a roof with crowd-stoppin' style.
	How to Bend the Rules Need to break from show rules? Knowing what and whom to ask can make your life easier – and cheaper.
	No More Blank Stairs You don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design.
	How to Cut Drayage Costs Understanding drayage rates and hidden costs can help reduce your bill.
	Installation: The I in I&D (Part One of Two) Avoid the perils and pitfalls of exhibit setup with this step-by-step guide.
	Sitting Pretty Six seating options to spark your creativity.
	Organizing Your Show Binder How to design a binder for instant finger-tip access to all your paperwork.
	What Are the Rules? An introduction to exhibiting guidelines and standards.
	Rad Reception Desks Six reception desks to ignite your creativity.
	Low Down on Layouts Everything you need to know about the six most common exhibit floorplans.
	Ordinary Elements, Extraordinary Effects Six small exhibit elements that give off a marketing bang three times their size.
	How to Get the Exhibit You Don't Want How to fail in design direction without even trying.
	All the World's a Stage Four corporate event stages that take drama to another level.
	But Can They Read It? Principles of Effective Graphics Copy
	Fabulous Flooring Six flooring examples that take a giant step up from carpet and pad.
	Exhibit Graphics: The Next Generation New technologies turn graphics into bold, inventive attention-getters
	Avoiding the Terrible Toos Sometimes, there's just too much going on in the exhibit. Here's how to recognize the problem.
Exhibit Design - Branding
	Mattel Puts Its Toys Away For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding.
	Low Down on Layouts Everything you need to know about the six most common exhibit floorplans.
	The Sound of Muzak Muzak markets to the "Experience Economy" designers with an experience that didn't disappoint.
	Pick One You are part of Hewlett-Packard's exhibit selection team. Which concept will you choose and why?
	The One-Word Exhibit Mitchell Mauk finds the essence of a marketing message and inflates it by orders of magnitude in SOLA International's new exhibit.
	TEEM Awards EXHIBITOR Magazine's Top Exhibit and Event Managers of 2002
Exhibit Design - Presentation
	Pause Marketing Derse Inc's calming experiential exhibit offered attendees a break and, perhaps, gained their unprecendented focus.
	Oral Hijinks Colgate-Palmolive Co.'s radical shift to "edutain" dental professionals attracts more than 5,000 attendees.
	We Proudly Present Presentation experts identify six presentation categories along with tips for selecting the right approach for your company.
	Write Your Own Job Description Updating your job description takes time and perseverance, but the payoff can be well worth it.
	Display Must Go On Six product displays that rival Crate and Barrel in attendee allure.
	A Welcome Change Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old.
	Wheee! ''Ladies and gentlemen, step right up to the Exhibitgroup/Giltspur fun house, where you'll find the latest, greatest interactive exhibit experiences.''
	Caution Filling is Hot! EXHIBITOR magazine's sixth annual Sizzle Awards serve up nine sure-fire exhibit and corporate event promotions.
	But Can They Read It? Principles of Effective Graphics Copy
	Celebrity Quiz There's more to picking the right celebrity than name recognition: Learn how the entertainment experts do it.
	Developing a Presentation Plan That Works Use presentations to drive actionable results. Here's how to explore options and fashion the right message.
Exhibit Design - Buying Design
	Graphics Made Simple Unless you're a born-and-bred graphics guru, you probably can't tell your DPI from your EPS, and you likely think PMS coding is a "women's issue".
	Booth Building For Dummies One rookie's step-by-step guide to building your first booth and the lessons she learned during her own trial by fire.
	The True Cost of Exhibit Ownership We break it down so you don't get blindsided by hidden charges and unforeseen fees.
	Counter Intelligence Reception desk ideas that leave a positive lasting impression.
	Lounge Acts Six stylish but strategic exhibit lounges that'll serve as irresistible landing pads for pooped prospects.
	The ABCs of RFPs Everything you need to know to create a comprehensive request for proposal.
	Here's Looking at Hue Color guru Leatrice Eiseman explains why color speaks volumes without uttering a word.
	Rental Report A quiet revolution has transformed the exhibit-rental industry . Fnd out whether the switch to rental is right for you.
	Eco-Friendly Exhibiting Green exhibiting might seem as exotic as mandatory recycling laws did 35 years ago. But now there's a change of climate in the air.
	Chairs with Flair Six seating options that prove there's no excuse for cliché chairs.
	GRAVITY FREE: Remarkable Ideas Found Here Put your ear to the door of almost every smart business in the world, and you'll hear the executive buzz inside – design and innovate, design and innovate, design and innovate.
	Che Bella Figura! An inside look at the 2006 Milan International Furniture Fair.
	Step Right Up Six exhibit staircases that elevate both attendees and exhibit design.
	All-Star Awards – Pocket Change Michael Mecham of Levi Strauss & Co. uses the buddy system to increase exhibit effectiveness despite budget cuts.
	Packing It In Which containers keep shipments safest and budgets under control?
	How to Select a Vendor in Three Simple Steps Pam Sillver, CTSM, creates a vendor evaulation system to choose an new exhibit house.
	Chic on the Cheap Create your own booth with $780 and a trip to IKEA
	Five Supplier Services You Pay for but Seldom Use Exhibit houses provide some services they don't advertise. Here's how to get what you pay for.
	Ultra Lounge Six exhibit lounge areas that'll make attendees stop, look, and linger.
	Over the Top Don't just build a roof over your head. Build a roof with crowd-stoppin' style.
	No More Blank Stairs You don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design.
	Sitting Pretty Six seating options to spark your creativity.
	Mattel Puts Its Toys Away For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding.
	Rad Reception Desks Six reception desks to ignite your creativity.
	How to Get the Exhibit You Don't Want How to fail in design direction without even trying.
	Pick One You are part of Hewlett-Packard's exhibit selection team. Which concept will you choose and why?
	All the World's a Stage Four corporate event stages that take drama to another level.
	But Can They Read It? Principles of Effective Graphics Copy
	EXHIBITOR Magazine's Color Trends 2003 If your exhibit is not using such colors as chicory, roebuck, or Biscay Bay, it – and your company – may look woefully outdated. Or not. These are a few of the color forecasts for 2003.
	Fabulous Flooring Six flooring examples that take a giant step up from carpet and pad.
	A Three-Step Guide to RFPs How to use request for proposals to solicit bids for your biggest exhibit purchases.
	Virtual Pre-Show Training New exhibit 3-D computer renderings aren't just design aids. Stick 'em on the Web, for a great staff training tool.
	What You Need to Know About Exhibit Diagrams A basic guide to those peculiar drawings that steer your exhibit from concept to reality.
	MacroDyne's Detailed RFP Henry Helms' 26-page request for proposal results in the "perfect" exhibit
Exhibit Design - Portfolios
	Wilkommen to EuroShop EXHIBITOR magazine brings back a smorgasbord of images to give you a glimpse of new trends in international exhibit design.
	Cheers! Six in-booth hospitality bars that'll have attendees bellied up before you can say, "Norm!"
	De-Briefing Rooms Bored by boring conference rooms? Here are six options to add a bit of flash to your next exhibit.
	Sitting Pretty Tired of the same-old seats? Find your inspiration for something new with these six seating options.
	Floor Decor Six exhibit-flooring examples with a dash of panache.
	Over the Top Innovative ceiling options to top off your exhibit and draw added attention to your space.
	Light Conversation Are you in the dark when it comes to innovative light fixtures? Here are six options to shine some light on the subject.
	Fabric Mavericks What's new with exhibit fabrics? Six examples show how fabrics are now being used to create soft curves and flexible designs.
	Loungin' Around Six exhibit lounges with enough style to double as traffic builders.
	Dividers That Conquer Six exhibit walls that transcend typical support-structure status to become stand-alone focal points.
	Chairs with Flair Six seating options that prove there's no excuse for cliché chairs.
	Che Bella Figura! An inside look at the 2006 Milan International Furniture Fair.
	Step Right Up Six exhibit staircases that elevate both attendees and exhibit design.
	Rockin' Chairs When seating counts. Six examples that make a statement.
	A Welcome Change Six reception desks that welcome visitors with open arms — and offer a break from the same-old same-old.
	Behind Closed Doors Six innovative conference-room designs.
	Now Playing in Theaters Six presentation theaters that go way beyond plasma monitors and folding chairs.
	May I Help You? Six unconventional reception desks to delight and inspire you.
	Movers and Shakers Ten exhibits that used movement to draw attention.
	Walls of Fame Six extraordinary exhibit walls to spark your imagination.
	Prove It! Seven product demonstrations that prove their product claims beyond a shadow of a doubt.
	Ultra Lounge Six exhibit lounge areas that'll make attendees stop, look, and linger.
	Over the Top Don't just build a roof over your head. Build a roof with crowd-stoppin' style.
	No More Blank Stairs You don't have to burden your booth with tedious treads. Here are six staircases that elevate exhibit design.
	Sitting Pretty Six seating options to spark your creativity.
	Subdued but Still Sexy ITU Telecom World 2003 managed to excite and inspire, despite signs of withering global markets and struggling players.
	Rad Reception Desks Six reception desks to ignite your creativity.
	Ordinary Elements, Extraordinary Effects Six small exhibit elements that give off a marketing bang three times their size.
	All the World's a Stage Four corporate event stages that take drama to another level.
	Fabulous Flooring Six flooring examples that take a giant step up from carpet and pad.
	How to Write a Press Release with POW! How to write a release that captures and keeps attention.
	Trade Show Press Kits that Impress Six 3-D press kits we picked up and couldn't put down.
	Neat Seats Eight cool ideas for giving visitors something to sit on when common won't cut it.
	Immaculate Reception Seven reception desks that say, "Welcome to Our World."
	Walls That Beckon When exhibit walls that do more than support graphics.
	Pedestal Power! Imaginative product pedestals can inject even small products with high-voltage presence.
	Cool Kiosks These seven demonstration kiosks would do any product proud.
	Small but Mighty Exhibits Successful small exhibitors that make a big impact.
	Beyond the Box Four purpose-driven conference rooms offer out-of-the box solutions.
Exhibit Design - Refurbishment
	Ground Rules Tips to help you buy, install, and extend the life of your exhibit flooring.
	Mattel Puts Its Toys Away For 23 years, Mattel Inc. packed its exhibit with products. This year, the company switched its focus to branding.
	Time to Sell that Old Exhibit? Storing an unused booth is a waste of money. Maybe your albatross is the answer to somebody else's problem.
Exhibit Design - Rental
	Is Rental Right for You? To rent or not to rent? Use the following tips to find the answer that's right for you.
	Rental Report A quiet revolution has transformed the exhibit-rental industry . Fnd out whether the switch to rental is right for you.
	Taming the Wild Portable Here's how three exhibit managers whipped their portable exhibit programs into shape.
	Rental Revolution The turbulent economy isn't the only reason to take a fresh look at renting an exhibit instead of buying.
Exhibit Design - Green Exhibiting
	Eco-Friendly Flooring With new flooring choices ranging from bamboo to recycled rubber to carpet made from soda bottles, it's never been easier to take a ground-up approach to Greening your exhibit.
	Environmental Band-Aids or Eco Indulgences? Five things to know if you're thinking about offsetting your exhibit's carbon footprint.
	Meet Mr. Green Designer and environmental trailblazer Tom Bowman shares what he's learned in his pioneering work on green exhibiting.
	Taking the LEED In lieu of industry-specific environmental standards, exhibitors and suppliers are adapting U.S. Green Building Council's LEED standards.
	The Greening of the Industry How eight exhibitors overcame their own eco obstacles in the search for Greener exhibit pastures.
	HP's Lean, Green Exhibit Machine To showcase their eco-friendly products, Hewlett-Packard Co. takes their first stab at creating an eco-friendly exhibit.
	How Green Are Your Giveaways? From buying organic to recycling everything in sight, the whole world is going Green. But what about your giveaways?
	Eco-Friendly Exhibiting Green exhibiting might seem as exotic as mandatory recycling laws did 35 years ago. But now there's a change of climate in the air.

Online Articles

Design Consultations
What exactly are design consultations, and what benefits do they provide?

Green Exhibiting
I want to go Green with my exhibiting program, but I'm not sure where to start. Are there some general guidelines for Greening your exhibit?

Aromatherapy Advice
My boss wants me to buy some aroma machines to add a background scent to our exhibit. Do aromas really have an impact on exhibit effectiveness, and which scents are appropriate for various situations?

Stars and Gripes
Cramming all your company's offerings inside a small booth doesn't just result in a cluttered display, it can also obscure your key message and keep you from standing out in the crowd.

Portable/Modular Exhibits
I want to invest in a portable/modular system, but my boss, who has been in the business for decades, has a very negative – and perhaps outdated – perception of them. Can you explain what has changed since they debuted that allows portable/modulars t

Promotional Power Words
I have to write all of our exhibit-marketing copy, including text for our graphics. What are some "power words" that leap out and grab readers' attention?

Wondrous Walls
Check out these six off-the-wall examples of exhibit walls.

Green Gallery
A sampling of eco-friendly Green products and services for flooring, lighting, graphics, giveaways and more.

The Power of the Pocketbook
Going Green doesn't have to be your top priority, but the eco-friendly elephant in the room should likely have a seat at the table.

As a Matter of Fact
Learn how a retracted stat made its way to the moon and back without anyone questioning it.

Backstage with the New Magicians
If you think design is a steady march toward functionality, think again. For Lee Knight, design is more of an enchanted stroll into tomorrow.

Underlying Message
Teknion takes home a Gold in EXHIBITOR magazine's 22nd annual Exhibit Design Awards for a booth made from sustainable materials.

Write On
Dell takes home a Special Merit award for an eco-friendly exhibit in EXHIBITOR magazine's 22nd annual Exhibit Design Awards competition.

Display Must Go On
Your exhibit's heart and soul is its products and they deserve center-stage treatment. Here are six showcase ideas.

Sky-High Design
To fire up media attention, outdoor-grill manufacturer Fuego North America LLC created a booth with lots of atmosphere – literally.

Do Green Exhibits Need Certification?
What, exactly, is a Green exhibit – and more importantly, how do you know for sure? EXHIBITOR founder Lee Knight explores the yet-to-be-conquered world of Green exhibit certification.

Elite Retreat
More spa retreat than selling environment, EWI Worldwide's booth still produces results, including 30-percent more RFPs than expected.

The Big Green Ball
For both suppliers and exhibitors, confusion surrounding Green exhibiting is understandable – as all new ideas require some mental adjustments. But according to EXHIBITOR founder Lee Knight, the ball is in the suppliers' court.

Going Green
What are some simple steps I can take to create a more environmentally-friendly exhibit strategy without trying to overhaul corporate policy?

Circular Logic
CMC Magnetics Corp. 's abstract spherical shapes differentiate them from competitors and draw a record number of attendees.

Eco-Babble
Test your knowledge of Green terminology with this eco-speak quiz.

An Inconvenient Booth
Welcome to the new world of Green exhibiting - and for many of you - the future.

Skiing Green
Inspired by home-building trends combining modularity with earth-smart materials, Spyder Active Sports Inc. creates a Green booth that saves it a lot of green.

Getting to Green
Green exhibiting. Whatever your position on the subject, corporate America is Greening up, and you're likely to be affected by it.

Assume At Your Own Risk
Show visitors go where they want to go, and nothing you can do will change that.

Top of Page

Additional Resources

Exhibiting Tips:
Exhibit Graphics

Award Programs:
Exhibit Design Awards

Classifieds:
Designing a new booth? Sell your used booth here.

Services:
Design Firms

Exhibit Designers and Producers

Exhibit Construction

Exhibits - Modular

Exhibits - Multi-Story

Exhibits - Portable

Exhibits - Rental

Seminars:
ExhibitorFastTrak Boston:
Design Through Delivery: Conducting a Harmonious New Build

ExhibitorFastTrak San Francisco:
Inside the Attendee’s Mind: A Trip Down Memory Lane

ExhibitorFastTrak Atlanta:
Design Through Delivery: Conducting a Harmonious New Build